Marrying augmented reality
with business
…but what happens after
the honeymoon period?
Gavin Talbot – Commercial Director ...
The honeymoon period
The moments leading up to the honeymoon period…
• digital meets analogue
• wow moment
• love at first sight
Here’s an exam...
Property AR
“Simplicity is the ultimate
sophistication”
Leonardo da Vinci
“Achieving simplicity
is complex”
Barry Conficious Richardson
Relationship planning
1. Love at first sight
2. Content Compatibility
3. Long term engagement
www.o-mobile.co.uk @OakleyMobile
1. Love at first sight
• You love AR – but will it
distract your audience?
• Is it the right tool?
• Consider time
2. Content Compatibility
• Give & take – your
audience’s needs vs yours
• Is this the first date?
• Will it be an anti cli...
3. Long term engagement
Right tool for proposition
+
Audience compatible content
=
Long term engagement
For richer, for poorer
Universal AR vs. Bespoke AR
• Off the shelf DIY SDK tools
• Annual licenses per app
• Restricted features –
images, border...
Perfect relationships
AR is a powerful and effective engagement tool for:
• Events & physical locations
• Making ‘do not touch’ interactive
• Br...
Panduit
• Content split for business
& technical audience
• App longevity: global
events & long-term
marketing
• Email dat...
Internet World 2013 Keynote
• Pre-show teaser
• Fit for purpose
(BBC Click)
• Downloads exceeded
delegates
ISG
• A picture says a
thousand words…
…but a video says more
• Bringing print to life
Museum of Lincolnshire Life
• Making history sticky
- Medals: making the ‘do not
touch’ interactive
- Letters from the fro...
Museum of Lincolnshire Life:
Interactive Presenters
Will this relationship
continue to flourish?
Find out more…
• Eureka Moments
• Stand IW722
• EUREKAr! AR app
• Social media hive – Strategy Mole
• Download this presen...
Upcoming SlideShare
Loading in …5
×

Marrying augmented reality with business... but what happens after the honeymoon period? - Gavin Talbot & Barry Richardson, Oakley Mobile

563 views

Published on

Mobile Theatre - June 17th, 11:30-12:00

Oakley Mobile creates mobile experiences that don't just meet the bar, but exceeds it. Alongside showcasing how we're empowering Internet World 2014 with augmented reality, we will be discussing how AR can be used as an engaging business tool. And what to be mindful of in the short-term & long-term.

Published in: Mobile, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
563
On SlideShare
0
From Embeds
0
Number of Embeds
99
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Marrying augmented reality with business... but what happens after the honeymoon period? - Gavin Talbot & Barry Richardson, Oakley Mobile

  1. 1. Marrying augmented reality with business …but what happens after the honeymoon period? Gavin Talbot – Commercial Director & Barry Richardson – Creative Director Oakley Mobile www.o-mobile.co.uk @OakleyMobile
  2. 2. The honeymoon period
  3. 3. The moments leading up to the honeymoon period… • digital meets analogue • wow moment • love at first sight Here’s an example that doesn’t sustain the relationship… www.o-mobile.co.uk @OakleyMobile
  4. 4. Property AR
  5. 5. “Simplicity is the ultimate sophistication” Leonardo da Vinci “Achieving simplicity is complex” Barry Conficious Richardson
  6. 6. Relationship planning
  7. 7. 1. Love at first sight 2. Content Compatibility 3. Long term engagement www.o-mobile.co.uk @OakleyMobile
  8. 8. 1. Love at first sight • You love AR – but will it distract your audience? • Is it the right tool? • Consider time
  9. 9. 2. Content Compatibility • Give & take – your audience’s needs vs yours • Is this the first date? • Will it be an anti climax?
  10. 10. 3. Long term engagement Right tool for proposition + Audience compatible content = Long term engagement
  11. 11. For richer, for poorer
  12. 12. Universal AR vs. Bespoke AR • Off the shelf DIY SDK tools • Annual licenses per app • Restricted features – images, borders, links, videos • Streams & buffers • Restricted interactive experience • Fully customizable • No License • Endless possibilities– interactive green screen, 360 video, 3D modeling, games etc. • No streaming (instant) • Better user experience
  13. 13. Perfect relationships
  14. 14. AR is a powerful and effective engagement tool for: • Events & physical locations • Making ‘do not touch’ interactive • Bringing print to life • Taking you back in time www.o-mobile.co.uk @OakleyMobile
  15. 15. Panduit • Content split for business & technical audience • App longevity: global events & long-term marketing • Email data capture and analytics
  16. 16. Internet World 2013 Keynote • Pre-show teaser • Fit for purpose (BBC Click) • Downloads exceeded delegates
  17. 17. ISG • A picture says a thousand words… …but a video says more • Bringing print to life
  18. 18. Museum of Lincolnshire Life • Making history sticky - Medals: making the ‘do not touch’ interactive - Letters from the front line - Tank time trial game - Noughts and crosses
  19. 19. Museum of Lincolnshire Life: Interactive Presenters
  20. 20. Will this relationship continue to flourish?
  21. 21. Find out more… • Eureka Moments • Stand IW722 • EUREKAr! AR app • Social media hive – Strategy Mole • Download this presentation at: www.o-mobile.co.uk/honeymoon www.o-mobile.co.uk @OakleyMobile

×