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Social Sites You Shouldn’t Overlook                              @amyvernon                              #TheLabNYC       ...
#TheLabNYC#SMX #13A
What is Tumblr?A. A blogging platformB. A social sharing site   C. A community  D. All of the above                       ...
A Blogging Platform                      #TheLabNYC                      #SMX #13A
A Blogging Platform• Fully customizable templates• Posting type templates for      •   Text      •   Photos      •   Quote...
A Social Sharing Site                        #TheLabNYC                        #SMX #13A
A Social Sharing Site• You can:     • Love     • Reblog     • Follow• Find content via Dashboard or tags• Automatically sh...
A Community              #TheLabNYC
A Community• IRL meetups around  the world• Community editors  help surface the  best content• Fundraisers                ...
A Community• Fox Searchlight set up a  Tumblr for people to submit  posters for the upcoming  “Ruby Sparks”• Winners’ post...
All of the Above                   #TheLabNYC                   #SMX #13A
Fr’instance• I      Charts      – Often has guest        “Chartists in        Residence” run the blog.      – Regularly an...
By the Numbers•   82.8 million blogs•   36.9 billion posts (67.2 million daily)•   17.9 billion pageviews•   Available in ...
Contact me  avernon@internetmedialabs.com  www.internetmedialabs.com        www.Facebook.com/AmyVernon        www.Facebook...
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Social Sites You Shouldn't Overlook: Tumblr #SMX

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For #SMX Social Media Marketing, I presented on Tumblr, and why it's a social site you shouldn't overlook. In short: It's a blogging platform, community and social sharing site all in one. Would love your feedback on it.

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Social Sites You Shouldn't Overlook: Tumblr #SMX

  1. 1. Social Sites You Shouldn’t Overlook @amyvernon #TheLabNYC #SMX #13A
  2. 2. #TheLabNYC#SMX #13A
  3. 3. What is Tumblr?A. A blogging platformB. A social sharing site C. A community D. All of the above Answer: D #TheLabNYC #SMX #13A
  4. 4. A Blogging Platform #TheLabNYC #SMX #13A
  5. 5. A Blogging Platform• Fully customizable templates• Posting type templates for • Text • Photos • Quotes • Links • Chat/Dialogue • Audio • Video• On-site mailing system• No native commenting system, but compatible with Disqus, etc #TheLabNYC #SMX #13A
  6. 6. A Social Sharing Site #TheLabNYC #SMX #13A
  7. 7. A Social Sharing Site• You can: • Love • Reblog • Follow• Find content via Dashboard or tags• Automatically share to FB/Twitter #TheLabNYC
  8. 8. A Community #TheLabNYC
  9. 9. A Community• IRL meetups around the world• Community editors help surface the best content• Fundraisers #TheLabNYC
  10. 10. A Community• Fox Searchlight set up a Tumblr for people to submit posters for the upcoming “Ruby Sparks”• Winners’ posters were official posters • 5 chosen by Tumblr community based on reblogs/notes • 5 more whose designs “wowed” FSL #TheLabNYC #SMX #13A
  11. 11. All of the Above #TheLabNYC #SMX #13A
  12. 12. Fr’instance• I Charts – Often has guest “Chartists in Residence” run the blog. – Regularly answers fan questions. – Encouraged contributions for their book (which had a forward by Tumblr founder David Karp #TheLabNYC #SMX #13A
  13. 13. By the Numbers• 82.8 million blogs• 36.9 billion posts (67.2 million daily)• 17.9 billion pageviews• Available in 12 languages• #10-ranked site in U.S., according to Quantcast #TheLabNYC #SMX #13A
  14. 14. Contact me avernon@internetmedialabs.com www.internetmedialabs.com www.Facebook.com/AmyVernon www.Facebook.com/InternetMediaLabs www.Twitter.com/AmyVernon www.Twitter.com/InternetLabs http://j.mp/AmyVGplus http://j.mp/IMLGplus #TheLabNYC #SMX #13A

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