Getting Curation Right: The Tools of the Trade

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Social Marketing GM Amy Vernon spoke yesterday on the Tools of the Trade in the "Getting Curation Right" panel at SMX Advanced. Here's her look at the best tools to use in your curation efforts.

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Getting Curation Right: The Tools of the Trade

  1. 1. @amyvernon#TheLabNYC#SMX #14CGetting Curation RightTools of the Trade
  2. 2. #TheLabNYC#SMX #14CWhat Curation IsSource: Ho John Lee, via Flickr Creative Commons
  3. 3. #TheLabNYC#SMX #14CWhat Curation Is• Setting specific criteria regarding the materialyou’ll gather together• Gathering that material together in an easilydigestible manner• Enabling others to access, use and add to theinformation
  4. 4. #TheLabNYC#SMX #14CWhat Curation Isn’tSource: Dilbert, 10/30/11
  5. 5. #TheLabNYC#SMX #14CWhat Curation Isn’t• Automatically pulling together data using analgorithm• Automating social shares or posts of an RSSfeed• Automating reshares from content-sharingplatforms
  6. 6. #TheLabNYC#SMX #14CThe Right Tool for the Right JobPhoto mosaic by mkasaharavia Flickr Creative Commons
  7. 7. #TheLabNYC#SMX #14CWould you use this:When you need this?Wrench photo by Brian Yip via Flickr Creative Commons Scissors photo by Azrivia Flickr Creative Commons
  8. 8. #TheLabNYC#SMX #14CList.ly
  9. 9. #TheLabNYC#SMX #14CList.ly• Curate the best in a specific topic• Allow others to add their favorites (andcontinue curation by adding only those youwant to)• Enable voting on entries• Embeddable on your site• All links in the list are live, providing SEO value
  10. 10. #TheLabNYC#SMX #14CScoop.it
  11. 11. #TheLabNYC#SMX #14CScoop.it• Social curation network• Build pages of topics• Target audience ismarketers, entrepreneurs, consultants• Highly educated audience (75% have post-secondary education)• Provides healthy excerpt, enabling reader todecide what to click through on
  12. 12. #TheLabNYC#SMX #14CTumblrSource: AJ Cann, via Flickr Creative Commons
  13. 13. #TheLabNYC#SMX #14CTumblr• Skews young• True blend of blogging platform and curationplatform• Can use to power your on-site blog• Can live separately from your site• Cultivates community• Very visual
  14. 14. #TheLabNYC#SMX #14CPinterestSource: FunDefinitions.com
  15. 15. #TheLabNYC#SMX #14CPinterest• Extremely visual.• Big traffic driver.• Enables group curation – but no control ofwhat others curate onto your boards.• Quality of the image matters above all else.
  16. 16. #TheLabNYC#SMX #14CSpundge
  17. 17. #TheLabNYC#SMX #14CSpundge• Pulls in content from up to a dozen socialnetwork firehoses based on your search terms• Select items for inclusion• Embeddable as liveblog or post-event story• Focused on the journalism sector
  18. 18. #TheLabNYC#SMX #14CStorify
  19. 19. #TheLabNYC#SMX #14CStorify• Similar to Spundge.• Used a lot to curate events after the fact.• Allows you to add in deeper context aroundthe live conversation.
  20. 20. #TheLabNYC#SMX #14CRebelmouse
  21. 21. #TheLabNYC#SMX #14CRebelmouse• Somewhere between aggregation andcuration• At base, aggregates according to filters youput in• You can add in or remove content, furtherrefine your filters according to what it does
  22. 22. #TheLabNYC#SMX #14CMore toolsDelicious – social bookmarks, gathered in groups, shareable & searchablePearltrees – collaborate on content curation, topics branch off one anotherCurata – automated curation software; aggregation leading to curation*paidXydoCuration / Curate.me – Curated content for newsletters, etc.;aggregation leading to curation*paid
  23. 23. #TheLabNYC#SMX #14CSource: Anne G via Flickr Creative Commons
  24. 24. Contact meavernon@internetmedialabs.comwww.internetmedialabs.comwww.Facebook.com/AmyVernonwww.Facebook.com/InternetMediaLabswww.Twitter.com/AmyVernonwww.Twitter.com/InternetLabshttp://j.mp/AmyVGplushttp://j.mp/IMLGplus#TheLabNYC#SMX #13A

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