1.
Keyword Research &
Content Planning For SEO
Presented by:
Bonnie Stefanick,
Internet Marketing Ninjas

2.
An Adventure in 2 Acts

3.
Act I:
3 Rules for Keyword Optimization
Greatness
Act II:
Marrying Keyword Insights & Content
Strategy

4.
Act 1: Three rules for Keyword
Optimization Greatness

5.
1 - Never target just one keyword
per page!

6.
Hint: Use Google Adwords Grouping
to help

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2 – Identify Primary &
Secondary Keywords for each
page

8.
Hint: Spread sheet for laying
strategy out
Here is a sample spreadsheet for
mapping content optimization plan out
<View sample URL>

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3 – Let user intent guide you

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Don’t be this guy!

11.
Act II: Marrying Keyword
Insights & Content Strategy

12.
Content Strategy

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Fitting SEO Optimization into
the content strategy

14.
Option 1: Sharing Space

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How much space can you share?
Very little Space to Share
• <title>
• <h1>,<h2>
• Optimizing existing
contnet
Lots of space to share
• <title>
• <h1>,<h2>
• Optimized blocks of text
• Optimized Internal
Linking

16.
Option 2: Making Space

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• Put
But wait, there’s more!

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Informational Phrases Matter!

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Questions
Twitter: @bnnejn
Email: bonnie@imninjas.com
Website: bonnie@imninjas.com