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Keyword Research &
Content Planning For SEO
Presented by:
Bonnie Stefanick,
Internet Marketing Ninjas
An Adventure in 2 Acts
Act I:
3 Rules for Keyword Optimization
Greatness
Act II:
Marrying Keyword Insights & Content
Strategy
Act 1: Three rules for Keyword
Optimization Greatness
1 - Never target just one keyword
per page!
Hint: Use Google Adwords Grouping
to help
2 – Identify Primary &
Secondary Keywords for each
page
Hint: Spread sheet for laying
strategy out
Here is a sample spreadsheet for
mapping content optimization plan out
<View sa...
3 – Let user intent guide you
Don’t be this guy!
Act II: Marrying Keyword
Insights & Content Strategy
Content Strategy
Fitting SEO Optimization into
the content strategy
Option 1: Sharing Space
How much space can you share?
Very little Space to Share
• <title>
• <h1>,<h2>
• Optimizing existing
contnet
Lots of space...
Option 2: Making Space
• Put
But wait, there’s more!
Informational Phrases Matter!
Questions
Twitter: @bnnejn
Email: bonnie@imninjas.com
Website: bonnie@imninjas.com
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Keyword Research & Content Planning For SEO by @bnnejn

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Bonnie Stefanick, Director of Consulting at Internet Marketing Ninjas, on how to do keyword research and plan your content accordinly

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Keyword Research & Content Planning For SEO by @bnnejn

  1. 1. Keyword Research & Content Planning For SEO Presented by: Bonnie Stefanick, Internet Marketing Ninjas
  2. 2. An Adventure in 2 Acts
  3. 3. Act I: 3 Rules for Keyword Optimization Greatness Act II: Marrying Keyword Insights & Content Strategy
  4. 4. Act 1: Three rules for Keyword Optimization Greatness
  5. 5. 1 - Never target just one keyword per page!
  6. 6. Hint: Use Google Adwords Grouping to help
  7. 7. 2 – Identify Primary & Secondary Keywords for each page
  8. 8. Hint: Spread sheet for laying strategy out Here is a sample spreadsheet for mapping content optimization plan out <View sample URL>
  9. 9. 3 – Let user intent guide you
  10. 10. Don’t be this guy!
  11. 11. Act II: Marrying Keyword Insights & Content Strategy
  12. 12. Content Strategy
  13. 13. Fitting SEO Optimization into the content strategy
  14. 14. Option 1: Sharing Space
  15. 15. How much space can you share? Very little Space to Share • <title> • <h1>,<h2> • Optimizing existing contnet Lots of space to share • <title> • <h1>,<h2> • Optimized blocks of text • Optimized Internal Linking
  16. 16. Option 2: Making Space
  17. 17. • Put But wait, there’s more!
  18. 18. Informational Phrases Matter!
  19. 19. Questions Twitter: @bnnejn Email: bonnie@imninjas.com Website: bonnie@imninjas.com

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