Successfully reported this slideshow.

Keyword Research & Content Planning For SEO by @bnnejn

2

Share

Loading in …3
×
1 of 19
1 of 19

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Keyword Research & Content Planning For SEO by @bnnejn

  1. 1. Keyword Research & Content Planning For SEO Presented by: Bonnie Stefanick, Internet Marketing Ninjas
  2. 2. An Adventure in 2 Acts
  3. 3. Act I: 3 Rules for Keyword Optimization Greatness Act II: Marrying Keyword Insights & Content Strategy
  4. 4. Act 1: Three rules for Keyword Optimization Greatness
  5. 5. 1 - Never target just one keyword per page!
  6. 6. Hint: Use Google Adwords Grouping to help
  7. 7. 2 – Identify Primary & Secondary Keywords for each page
  8. 8. Hint: Spread sheet for laying strategy out Here is a sample spreadsheet for mapping content optimization plan out <View sample URL>
  9. 9. 3 – Let user intent guide you
  10. 10. Don’t be this guy!
  11. 11. Act II: Marrying Keyword Insights & Content Strategy
  12. 12. Content Strategy
  13. 13. Fitting SEO Optimization into the content strategy
  14. 14. Option 1: Sharing Space
  15. 15. How much space can you share? Very little Space to Share • <title> • <h1>,<h2> • Optimizing existing contnet Lots of space to share • <title> • <h1>,<h2> • Optimized blocks of text • Optimized Internal Linking
  16. 16. Option 2: Making Space
  17. 17. • Put But wait, there’s more!
  18. 18. Informational Phrases Matter!
  19. 19. Questions Twitter: @bnnejn Email: bonnie@imninjas.com Website: bonnie@imninjas.com

Editor's Notes

  • So content teams have options to make the content look natural
  • For if an existing page should be optimized or created
  • Making room for SEO Optimization on existing pages
  • ×