Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz

1. An Hour with Jim Boykin CEO & Founder of Internet Marketing Ninjas Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch The Power of Digital Assets and how they can raise Brand Awareness /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

2. You may know some of our Communities /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

3. You may know some of these Ninjas /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Ann Smarty Chris Boggs Kris Jones Jen Van Iderstyne Bonnie Stefanick Joe Hall Sean Cohen Suzy Gray – Sarah Russell Jim Boykin Bill Atchison Neil Marshall Chris Sullivan

4. Over 15 Years in Business 13th Year Attending SES/ClickZ Events 9TH Year Speaking. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

5. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

12. I will stop chasing short tail and I will do great things to build my brand from now on. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

13. Links as a measurement are not going away “It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Matt Cutts Feb 19th 2014 /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

14. What are Good Signals? Google and other engines will always trust what others say about you, more than what you say about you. So you have to get others to talk about you to earn trust in the eyes of the engines. This comes first, before anything else. All you great design, and programming, and usability, and conversion optimization, an on-page optimization, and everything else, is worthless if others aren’t talking about you….The more people/sites that talk about you, the higher you’ll rank in the engines. Jim Boykin /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

15. What Can I do that will send the good signals /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz to Search Engines?

17. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz “…The Objective is not to “Make your links appear natural” The Objective is that your links ARE natural. “ Matt Cutts

18. The Benefits of Digital Assets Increased traffic to your site /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

19. The Benefits of Digital Assets Sharing on Social leads to Positive Brand Recognition /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

20. The Benefits of Digital Assets Social Sharing can also lead to your Digital Asset being shared on prominent websites that have been known to provide follow links /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

21. The Benefits of Digital Assets This all leads to be a BIGGER AUDIENCE /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

22. Create Great Digital Assets Which can bring you Shares, Likes, Tweets, Plus’s, Pins, Links, Traffic, BRAND MENTIONS Which Send Great Signals to Search Engines And brings you Higher Rankings. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

23. The Benefits of Digital Assets MOST IMPORTANTLY Lasting positive effects for your brand, site, and audience The SEO Ripple Effect As your Digital Asset goes further, it will continue to go grow with each social share, and will continue to build links organically /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

24. Some Examples of Types of Digital Assets /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Pdf’s Slideshows and Presentations Ebooks White Papers Polls Q and A’s Forums/Communities Excel Documents Word Documents Pictures Recording Google Hangouts Videos (YouTube) Video Transcripts Podcasts Blog Posts Tools Widgets Contests Apps In-debth Articles

25. Be Everywhere! /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

26. Do brands worry about getting links? I don’t have to ask for links /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

27. Our Digital Assets – Free SEO Tools /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

28. Our Digital Assets – Our Blog /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

29. Our Digital Assets – Guides and How To’s /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

30. Our Digital Assets - Ebooks /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

31. Our Digital Assets - Contests /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

32. Our Digital Assets – Videos /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

33. Our Digital Assets – Presentations (ppt) /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

34. Our Digital Assets – Owner of Communities /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

35. Some Examples of Types of Digital Assets /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Pdf’s Slideshows and Presentations Ebooks White Papers Polls Q and A’s Forums/Communities Excel Documents Word Documents Pictures Recording Google Hangouts Videos (YouTube) Video Transcripts Podcasts Blog Posts Tools Widgets Contests Apps In-debth Articles

36. Brainstorming The first step to developing any successful digital asset. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

37. Brainstorming Put yourself in the shoes of the audience that you're trying to reach... What Would They Share? /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

38. Brainstorming Search for your audience and find things that have gone viral /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

39. Brainstorming Go to Infographic sharing sites, like Visual.ly. What has the most views, favorites, and shares? Note the style, content, and format. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

40. Brainstorming Be up-to-date on any and all new trends in your industry Don't be this guy /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

41. Brainstorming Content http://freetools.webmasterworld.com/tools/suggest-tool/ /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

42. Brainstorming Titles www.contentrow.com/tools/link-bait-title-generator /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

43. Some Tools to Help with Linkbait Titles Portent Content Idea Generator: http://www.portent.com/tools/title-maker/ HubSpot Blog Topic Idea Generator http://www.hubspot.com/blog-topic-generator Content Forest Title Tool Generator http://titletool.contentforest.com/ /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

44. The Different Types of Digital Assets /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

45. Creative Blog Posts /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

46. Some ideas of things to write about or to explore. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

47. Blogging for the sake of blogging is not going to help you.. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

49. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Videos YouTube processes 3 billion searches a month.

50. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Quizze s

51. Quizzes /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

54. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Widgets

56. http://mashable.com/2007/09/06/widgets-2/ /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

57. Contests /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

58. Contests /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

59. Create Guides and Learning materials /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

60. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz In-Depth Articles

61. Example of Titles for in-depth Articles Elementary School Guide to Computers How to keep your kids safe online The Father of Modern Computer Science, Alan Turing The science behind how cleaning chemicals work Sir Isaac Newton & the Law of Gravitation Aviation Legends: The Tuskegee Airmen The science behind flight. Guide for Students Traveling Abroad A Guide to Wind Energy Light Energy: The Electromagnetic Spectrum A guide to Solar Energy /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

62. In-Depth Article Schema Code at freetools.webmasterworld.com /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

63. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Pictures

64. Freetools.webmasterworld.com /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

65. Awards and Badges /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

66. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Infographics

68. Infographics Visual.ly Easel.ly Piktochart.com Kinzaa.com Infogr.am Freelancer.com Contests Tools to create infographics /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

69. Pinteres t Pin your infographics to Pinterest /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

70. Facebook Applications Interactive Software Applications, such as quizzes and games, that use Facebook as a hosting platform /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

71. Facebook Applications /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

72. To share with friends /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

73. Developers Guide to Creating Facebook Apps http://premium.wpmudev.org/forums/topic/how-to-make-a-facebook-app-for-your-site /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

74. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Polls

75. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Poll Tools https://www.surveymonkey.com/ https://polldaddy.com/ http://www.pollsnack.com/ https://www.easypolls.net/ http://www.questionpro.com/

76. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Industry Experts Writing for you.

77. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Interviews

79. A study by New York Times shows: 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 94% carefully consider how the information they share will be useful to the recipient.| 68% share to give people a better sense of who they are and what they care about. 73% share information because it helps them connect with others who share their interests. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with. 69% share information because it allows them to feel more involved in the world 84% share because it is a way to support causes or issues they care about. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

81. Paying to Promote on Reddit /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

82. Who Is Advertising With Reddit? /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

83. Paid Reddit Ads can reach millions Reddit Ads can be aimed at specific Subreddits and fit nearly any advertising budget, no matter how big or how small. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

84. Organic Reddit Posting Organic posting on Reddit can give you a real-feel for how your Digital Asset is intepreted by a core group inside your target audience. Search Reddit to find Subreddits for your client's core audience, then post your infographic in those subreddits and see how users react to it. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

86. Infographic Promotion Sites /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

87. Paid Infographic Promotion Sites These sites all guarantee you a certain level of promotion based on what you pay up front. Many of these have different levels of promotion, all to fit your budget /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

88. Paid Infographic Promotion Sites /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

89. Organic Infographic Promotion Sites These sites allow you to submit your infographics for exposure and publication consideration /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

90. Organic Infographic Promotion Sites /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz YES! !

91. Promoting on Social Media /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

92. The Limitless Social Space /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

93. Because everyone is on it, Jackie /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

94. Facebook You can even increase promotion through paid Facebook Ads /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

95. Twitte r An effective use of hashtags can go a very long way /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

96. Google+ You can reach thousands of people by sharing your content in the right Google+ communities /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

97. LinkedIn Promote in LinkedIn Groups for even more exposure /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

98. Tools to help you with LinkBait. 1. Create Content that is buzz-worthy: PopURLs.com, RadURLs.com, BuzzFeed.com, Klout 2. Make sure your content is sharable. 3. Outreach: In-house, client emails, Follower Wonk, Zoom Profiler, Etc 4. Promote: Paid Stumbles, Facebook Ads, Promoted Tweet, Google Adwords 5. Syndication: Outbrain, Taboola, Zemanta, Pay for Awesome, Viral Content Buzz /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

99. How We Can Help You /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

100. How We Can Help You Work closely with your brand to develop assets based on your needs and audience interests Assist your brand in the proper publication and launch of your assets Assist your brand in the proper promotion of your assets Actively promote your assets to your brand's core audience Provide a report at the end of the promotion which details the impact of your assets /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz

Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz

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Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz

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