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Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz

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Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz

  1. 1. An Hour with Jim Boykin CEO & Founder of Internet Marketing Ninjas Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch The Power of Digital Assets and how they can raise Brand Awareness /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  2. 2. You may know some of our Communities /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  3. 3. You may know some of these Ninjas /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Ann Smarty Chris Boggs Kris Jones Jen Van Iderstyne Bonnie Stefanick Joe Hall Sean Cohen Suzy Gray – Sarah Russell Jim Boykin Bill Atchison Neil Marshall Chris Sullivan
  4. 4. Over 15 Years in Business 13th Year Attending SES/ClickZ Events 9TH Year Speaking. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  5. 5. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  6. 6. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  7. 7. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  8. 8. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  9. 9. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  10. 10. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  11. 11. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  12. 12. I will stop chasing short tail and I will do great things to build my brand from now on. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  13. 13. Links as a measurement are not going away “It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Matt Cutts Feb 19th 2014 /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  14. 14. What are Good Signals? Google and other engines will always trust what others say about you, more than what you say about you. So you have to get others to talk about you to earn trust in the eyes of the engines. This comes first, before anything else. All you great design, and programming, and usability, and conversion optimization, an on-page optimization, and everything else, is worthless if others aren’t talking about you….The more people/sites that talk about you, the higher you’ll rank in the engines. Jim Boykin /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  15. 15. What Can I do that will send the good signals /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz to Search Engines?
  16. 16. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  17. 17. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz “…The Objective is not to “Make your links appear natural” The Objective is that your links ARE natural. “ Matt Cutts
  18. 18. The Benefits of Digital Assets Increased traffic to your site /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  19. 19. The Benefits of Digital Assets Sharing on Social leads to Positive Brand Recognition /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  20. 20. The Benefits of Digital Assets Social Sharing can also lead to your Digital Asset being shared on prominent websites that have been known to provide follow links /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  21. 21. The Benefits of Digital Assets This all leads to be a BIGGER AUDIENCE /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  22. 22. Create Great Digital Assets Which can bring you Shares, Likes, Tweets, Plus’s, Pins, Links, Traffic, BRAND MENTIONS Which Send Great Signals to Search Engines And brings you Higher Rankings. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  23. 23. The Benefits of Digital Assets MOST IMPORTANTLY Lasting positive effects for your brand, site, and audience The SEO Ripple Effect As your Digital Asset goes further, it will continue to go grow with each social share, and will continue to build links organically /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  24. 24. Some Examples of Types of Digital Assets /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Pdf’s Slideshows and Presentations Ebooks White Papers Polls Q and A’s Forums/Communities Excel Documents Word Documents Pictures Recording Google Hangouts Videos (YouTube) Video Transcripts Podcasts Blog Posts Tools Widgets Contests Apps In-debth Articles
  25. 25. Be Everywhere! /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  26. 26. Do brands worry about getting links? I don’t have to ask for links /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  27. 27. Our Digital Assets – Free SEO Tools /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  28. 28. Our Digital Assets – Our Blog /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  29. 29. Our Digital Assets – Guides and How To’s /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  30. 30. Our Digital Assets - Ebooks /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  31. 31. Our Digital Assets - Contests /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  32. 32. Our Digital Assets – Videos /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  33. 33. Our Digital Assets – Presentations (ppt) /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  34. 34. Our Digital Assets – Owner of Communities /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  35. 35. Some Examples of Types of Digital Assets /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Pdf’s Slideshows and Presentations Ebooks White Papers Polls Q and A’s Forums/Communities Excel Documents Word Documents Pictures Recording Google Hangouts Videos (YouTube) Video Transcripts Podcasts Blog Posts Tools Widgets Contests Apps In-debth Articles
  36. 36. Brainstorming The first step to developing any successful digital asset. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  37. 37. Brainstorming Put yourself in the shoes of the audience that you're trying to reach... What Would They Share? /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  38. 38. Brainstorming Search for your audience and find things that have gone viral /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  39. 39. Brainstorming Go to Infographic sharing sites, like Visual.ly. What has the most views, favorites, and shares? Note the style, content, and format. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  40. 40. Brainstorming Be up-to-date on any and all new trends in your industry Don't be this guy /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  41. 41. Brainstorming Content http://freetools.webmasterworld.com/tools/suggest-tool/ /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  42. 42. Brainstorming Titles www.contentrow.com/tools/link-bait-title-generator /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  43. 43. Some Tools to Help with Linkbait Titles Portent Content Idea Generator: http://www.portent.com/tools/title-maker/ HubSpot Blog Topic Idea Generator http://www.hubspot.com/blog-topic-generator Content Forest Title Tool Generator http://titletool.contentforest.com/ /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  44. 44. The Different Types of Digital Assets /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  45. 45. Creative Blog Posts /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  46. 46. Some ideas of things to write about or to explore. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  47. 47. Blogging for the sake of blogging is not going to help you.. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  48. 48. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  49. 49. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Videos YouTube processes 3 billion searches a month.
  50. 50. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Quizze s
  51. 51. Quizzes /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  52. 52. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  53. 53. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  54. 54. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Widgets
  55. 55. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  56. 56. http://mashable.com/2007/09/06/widgets-2/ /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  57. 57. Contests /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  58. 58. Contests /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  59. 59. Create Guides and Learning materials /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  60. 60. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz In-Depth Articles
  61. 61. Example of Titles for in-depth Articles Elementary School Guide to Computers How to keep your kids safe online The Father of Modern Computer Science, Alan Turing The science behind how cleaning chemicals work Sir Isaac Newton & the Law of Gravitation Aviation Legends: The Tuskegee Airmen The science behind flight. Guide for Students Traveling Abroad A Guide to Wind Energy Light Energy: The Electromagnetic Spectrum A guide to Solar Energy /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  62. 62. In-Depth Article Schema Code at freetools.webmasterworld.com /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  63. 63. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Pictures
  64. 64. Freetools.webmasterworld.com /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  65. 65. Awards and Badges /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  66. 66. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Infographics
  67. 67. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  68. 68. Infographics Visual.ly Easel.ly Piktochart.com Kinzaa.com Infogr.am Freelancer.com Contests Tools to create infographics /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  69. 69. Pinteres t Pin your infographics to Pinterest /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  70. 70. Facebook Applications Interactive Software Applications, such as quizzes and games, that use Facebook as a hosting platform /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  71. 71. Facebook Applications /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  72. 72. To share with friends /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  73. 73. Developers Guide to Creating Facebook Apps http://premium.wpmudev.org/forums/topic/how-to-make-a-facebook-app-for-your-site /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  74. 74. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Polls
  75. 75. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Poll Tools https://www.surveymonkey.com/ https://polldaddy.com/ http://www.pollsnack.com/ https://www.easypolls.net/ http://www.questionpro.com/
  76. 76. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Industry Experts Writing for you.
  77. 77. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz Interviews
  78. 78. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  79. 79. A study by New York Times shows: 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 94% carefully consider how the information they share will be useful to the recipient.| 68% share to give people a better sense of who they are and what they care about. 73% share information because it helps them connect with others who share their interests. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with. 69% share information because it allows them to feel more involved in the world 84% share because it is a way to support causes or issues they care about. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  80. 80. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  81. 81. Paying to Promote on Reddit /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  82. 82. Who Is Advertising With Reddit? /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  83. 83. Paid Reddit Ads can reach millions Reddit Ads can be aimed at specific Subreddits and fit nearly any advertising budget, no matter how big or how small. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  84. 84. Organic Reddit Posting Organic posting on Reddit can give you a real-feel for how your Digital Asset is intepreted by a core group inside your target audience. Search Reddit to find Subreddits for your client's core audience, then post your infographic in those subreddits and see how users react to it. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  85. 85. /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  86. 86. Infographic Promotion Sites /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  87. 87. Paid Infographic Promotion Sites These sites all guarantee you a certain level of promotion based on what you pay up front. Many of these have different levels of promotion, all to fit your budget /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  88. 88. Paid Infographic Promotion Sites /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  89. 89. Organic Infographic Promotion Sites These sites allow you to submit your infographics for exposure and publication consideration /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  90. 90. Organic Infographic Promotion Sites /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz YES! !
  91. 91. Promoting on Social Media /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  92. 92. The Limitless Social Space /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  93. 93. Because everyone is on it, Jackie /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  94. 94. Facebook You can even increase promotion through paid Facebook Ads /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  95. 95. Twitte r An effective use of hashtags can go a very long way /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  96. 96. Google+ You can reach thousands of people by sharing your content in the right Google+ communities /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  97. 97. LinkedIn Promote in LinkedIn Groups for even more exposure /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  98. 98. Tools to help you with LinkBait. 1. Create Content that is buzz-worthy: PopURLs.com, RadURLs.com, BuzzFeed.com, Klout 2. Make sure your content is sharable. 3. Outreach: In-house, client emails, Follower Wonk, Zoom Profiler, Etc 4. Promote: Paid Stumbles, Facebook Ads, Promoted Tweet, Google Adwords 5. Syndication: Outbrain, Taboola, Zemanta, Pay for Awesome, Viral Content Buzz /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  99. 99. How We Can Help You /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz
  100. 100. How We Can Help You Work closely with your brand to develop assets based on your needs and audience interests Assist your brand in the proper publication and launch of your assets Assist your brand in the proper promotion of your assets Actively promote your assets to your brand's core audience Provide a report at the end of the promotion which details the impact of your assets /SEOJim /JimBoykin /+JimBoykin Www.IMNinjas.com/clickz

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