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—by Brent Leary, CRM Essentials, in partnership with SMB Group
In conjunction with IBM’s Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today’s customer, and why companies have to change their approach in order to build strong relationships with them. This is the first in the series, and was based on a couple recent experiences of Brent Leary of CRM Essentials. The last example is really Brent’s dad’s experience using his iPad – which is the one that really brings it all home…so to speak.
This is the first of a six-part blog series by SMB Group and CRM Essentials that examines the evolution of the smarter customer and smarter commerce, and IBM’s Smarter Commerce solutions. In our next post, we’ll look at key points businesses need to consider to best serve the smarter customer. In the meantime, we’d love to hear how you’re using the web, mobile and social technologies to become a smarter customer.