The case for an enterprise social network: 10 reasons why Yammer is good for business

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“The social enterprise” is a hot topic, and with Yammer* now a part of SharePoint 2013, the place of Social within businesses is set to become even more entrenched.

But why should organisations consider bringing the social media paradigm to the world of business? What benefits are to be found in embracing an enterprise social network?

Drawing from Intergen’s own experience as Yammer users since October 2008, and looking further afield at wider trends and research, we’ll take a look at the top 10 reasons why using Yammer makes good business sense.

This session is aimed at general business and communications people interested in building a case for an enterprise social network or growing – and getting greater business benefit from – their social enterprise.

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The case for an enterprise social network: 10 reasons why Yammer is good for business

  1. 1. 10 REASONSWHYYAMMER ISGOOD FORBUSINESSKaty SweetmanCommunications Manager / October 2012
  2. 2. This presentation is brought to you by the Letter C■ Culture■ Collaboration■ Community■ Cognition■ Connection■ Customer engagement■ Communication■ Crisis■ Crowd-sourcing■ Creativity■ Communality■ (Tele)commuting■ Changing times
  3. 3. “The only irreplaceable capital an organisation possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it.” Andrew Carnegie, 1835 - 1919 Source: http://bkaprt.com/mf/410 reasons why Yammer is good for business
  4. 4. ■ Background to ESNs and “social business” ■ Intergen: a case study ■ The 10 Cs ■ The justification & the measurement ■ 10 top tips ■ Conclusion10 reasons why Yammer is good for business
  5. 5. 10 reasons why Yammer is good for business
  6. 6. How is social changing business ingeneral? interactive humanised asynchronous two-way transparent immediate conversational “Privacy is dead, and social media holds the smoking gun.” Peter Cashmore, Mashable CEO10 reasons why Yammer is good for business
  7. 7. The background
  8. 8. It’s big. 1.3 TRILLION The value to be unlocked by businesses through social technology by 2016. McKinsey Institute Google: Our Mobile Planet, May 2012
  9. 9. It’s being adopted.40% The number of large enterprises that will have an ESN by 2015. Gartner
  10. 10. It’s happening now.70% The number of businesses embracing social. Gartner
  11. 11. But it could be happening more.41% The number of people who believe their company should be investing more in social. Forbes
  12. 12. “CEOs believe social willbecome one of the twoways to engagecustomers, mainly at theexpense of traditionalapproaches.” IBM CEO Study 2012 Report
  13. 13. IBM CEO Study 2012 Report10 reasons why Yammer is good for business
  14. 14. “This is now a continuousfeedback kind of world, andwe need organisationalnimbleness to respond.” CEO, financial markets, US IBM CEO Study 2012 Report
  15. 15. 10 reasons why Yammer is good for business
  16. 16. DreamForce Keynote 201210 reasons why Yammer is good for business
  17. 17. How did we get here?10 reasons why Yammer is good for business
  18. 18. Lots of ways to skin a cat…10 reasons why Yammer is good for business
  19. 19. We’ve only just begun n case you were wondering…10 reasons why Yammer is good for business
  20. 20. What are people wanting to achieve?10 reasons why Yammer is good for business
  21. 21. What impacts have people experienced?10 reasons why Yammer is good for business
  22. 22. Intergen: a case study
  23. 23. Intergen: 80%+ on Yammer Started Yammer network October 2008 Rapid growth Young: average age 34 (2011) Tech savvy, early adopters and tinkerers Geographically diverse: NZ, Australia, US Freemium members10 reasons why Yammer is good for business
  24. 24. 50 0 100 300 350 400 150 200 250 Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-0910 reasons why Yammer is good for business Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Aug-10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 It won’t happen overnight… Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12
  25. 25. 10 reasons why Yammer is good for business
  26. 26. 10 reasons why Yammer is good for business
  27. 27. So what do Intergenites value? Open, unhierarchical forum The softening of geographical boundaries The information A place where people are three-dimensional The culture
  28. 28. ShakeOut
  29. 29. The Iconic Yellow Challenge
  30. 30. 10 reasons why Yammer is good for business
  31. 31. 10 reasons why Yammer is good for business
  32. 32. 10 reasons why Yammer is good for business
  33. 33. 1. Culture and people
  34. 34. 71% ofemployeesarentengaged
  35. 35. 2. Community
  36. 36. 3. Collaboration
  37. 37. Getting themost out ofthe virtualwatercooler
  38. 38. 4. Customerengagement
  39. 39. “The time available tocapture, interpret and act oninformation is getting shorterand shorter.” CEO, IBM CEO Study 2012 Report
  40. 40. 5. Communication (& crisis)
  41. 41. 10 reasons why Yammer is good for business
  42. 42. 6. Crowd sourcing & 7. Cognition
  43. 43. Making the"wisdom ofthe crowd"part ofbusiness
  44. 44. “We need to mobiliseour collective brainpower for innovation.” CEO, IBM CEO Study 2012 Report
  45. 45. 8. Cognitive surplus10 reasons why Yammer is good for business
  46. 46. 10 reasons why Yammer is good for business
  47. 47. 8. Telecommuting
  48. 48. Beyond the four walls of an office.62% The number of employees working in multiple locations during their working week. Yammer
  49. 49. 9. Competitive intelligence
  50. 50. 10 reasons why Yammer is good for business
  51. 51. 10. Changing times
  52. 52. Times, theyare a-changing. Source: Gerry Alexis
  53. 53. 11. Connection
  54. 54. 10 reasons why Yammer is good for business
  55. 55. The business case & the ROI
  56. 56. Yammers total economic impact:  25% time savings  65% find answers more quickly  47% higher shareholder returns  50% better business agility  66% faster service resolution time  Up to 11% greater engagement10 reasons why Yammer is good for business
  57. 57. 10 reasons why Yammer is good for business
  58. 58. Lurkers
  59. 59. The path to value10 reasons why Yammer is good for business
  60. 60. 11 top tips for ESN success ■ It’s about relationships, not technology. ■ Business is personal. ■ Get executives involved. ■ Listen. Help. Contribute. ■ Have champions. ■ Harness your organisation’s “cognitive surplus”. ■ Silence doesn’t (always) equal failure. ■ You don’t need to regulate. ■ Think connections and three dimensions. ■ Know your purpose. ■ Rather than ROI, think value.10 reasons why Yammer is good for business
  61. 61. 10 reasons why Yammer is good for business
  62. 62. Thank youkaty.sweetman@intergen.co.nz
  63. 63. Any questions?

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