Covers off the key principles of UX design, as presented at an Intergen Twilight event.

1. The 6 Immutable Principles
Of User Experience 2008

3. How can even a multinational
corporate fail its users?

4. Toyota Prius User Experience

5. Toyota Prius User Experience

6. Table of Contents

7. Toyota Prius User Experience

8. Toyota Prius User Experience

10. DON’T FAIL
YOUR USERS

11. Why is usability not enough?

12. “Usability – once fetishized – is
now merely the price of entry”
Avenue A Razorfish: 2008 Digital Outlook Report

13. Peter Morville

14. Peter Morville’s Honeycomb – www.findability.org

15. Define priorities depending
on your unique balance of
context, content and users
Supports a modular
approach to redesign
Peter Morville’s Honeycomb – www.semanticstudios.com

16. Quick & Dirty methodology for Quantifying User Experience

17. Quick & Dirty methodology for Quantifying User Experience

18. Quick & Dirty methodology for Quantifying User Experience

19. USABILITY IS
NOT ENOUGH

20. Does the homepage still matter?

21. “…the top US sites see
50-75%
of their traffic originate
somewhere other than the
home page.”

22. 56%
of consumers use RSS feeds, and
70% or more
use search engines or portals to
initiate their web experiences

23. TREAT EVERY
PAGE LIKE A
HOME PAGE

24. What is the most significant
trend in UX Design for 2008?

25. “Usability (science) for Evil”

27. DON’T WAIT
FOR YOUR
CAT TO BARK

28. Is Web 2.0 delivering
business value?

29. Empowering consumers

30. Tag Cloud

31. Self-serve usability

32. MAKE YOUR
BUSINESS 2.0

33. Why do UX Design projects fail
the expectations of project
owners?

35. 1

36. 2

37. 3

38. 4

51. “…Design development cannot be a democratic process.
While everyone's voice should be heard during the
discovery and testing process, subsequent actual design
decisions and processes should not involve
representatives from all parts of the portal team.
For example, while the IS team offers essential input into
what can or cannot be built using the chosen technology,
they do not have the interactive design or usability
expertise to help develop such aspects of the site as the
graphical design, page layout, or navigation flow.quot;
Nielsen Norman Group (www.nmgroup.com) Intranet Design Annual 2006

52. DESIGN
IS NOT
DEMOCRATIC

53. Take-outs:
1. Don’t fail your users
2. Usability is not enough
3. Treat every page like a home page
4. Don’t wait for your cat to bark
5. Make your business 2.0
6. Design is not democratic
Conclusion

54. Useful stuff:
Peter Morville: www.findability.org
Webstock: www.webstock.org.nz
Rob Rubinoff: www.sitepoint.com/print/quantify-user-experience
Toyota Prius: www.toyota.com/prius-hybrid/
Green Cabs: www.greencabs.co.nz
Nielsen Norman Group: www.nmgroup.com
Intergen Blog: www.intergen.co.nz/blog
Useful stuff