Today the web is a crucial channel for engaging with your stakeholders. Consistency of message and the way you communicate with your users are key to your success. If you’re not giving your web presence your full attention, or if your content management system isn’t giving you what you need to get ahead in the web space, chances are you’re missing out on untold opportunities. Content management systems give you more control and enable you to future-proof your web presence. Intergen’s content management specialist, Rob Stewart, discussed the concepts of progressive enhancement, the importance of managing your digital assets, and how to ensure your message remains consistent. Rob will also cover advancements of search, mobile and social media and what this means for your web presence. This session covers some real world examples of what these things look like when they’re done well, the sorts of problems that appear when they’re executed poorly, and how a content management system can help make your life easier and your web presence stronger.

1. Content Management:
How to future-proof your website
Robert Stewart
Solution Specialist
14 September 2011

2. Content Management: How to future-proof your website
Session overview
 What is a content management system?
 Why do we like content management systems?
 What does it mean to future-proof?
 Case study: www.epa.govt.nz
 Progressive enhancement
 Mobile devices
 Social media

3. Content Management: How to future-proof your website
Content management system:
provides website authoring, collaboration,
and administration tools to allow users with
little knowledge of web programming
languages to create and manage website
content with relative ease

4. Content Management: How to future-proof your website
In other words:
Making it easy for people with
little or no web programming
skills to create, manage and
maintain content online.

5. Content Management: How to future-proof your website
In other words:
Giving the power back to the
business users.

6. Content Management: How to future-proof your website
Common content management systems:
EPiServer

7. Content Management: How to future-proof your website

8. Content Management: How to future-proof your website
Common content management systems:
EPiServer
SharePoint

9. Content Management: How to future-proof your website

10. Content Management: How to future-proof your website
Common content management systems:
Umbraco
EPiServer
SharePoint

11. Content Management: How to future-proof your website

12. Content Management: How to future-proof your website
Common content management systems:
Drupal
Umbraco
EPiServer
SharePoint
Silverstripe
Wordpress
Blogger
Plone More…..

13. Content Management: How to future-proof your website
Managing your content
 Separate content editing interface

14. Content Management: How to future-proof your website
Content Management

15. Content Management: How to future-proof your website
Managing your content
 Separate content editing interface
 Edit content “in-page”

16. Content Management: How to future-proof your website
Content Management

17. Content Management: How to future-proof your website
Future-proof
 Good foundations – a platform for growth
 Adaptable to changing business requirements
 A tool that continues to evolve with user demand

18. Case Study:
Environmental
Protection Authority
(EPA)

19. Content Management: How to future-proof your website
How did the EPA future-proof their website
 Current state
 December 2009
 March 2011
 July 2011
 Future
 How the Environmental Risk Management Authority (ERMA)
became the EPA overnight?
 How did the EPA regain the confidence of their stakeholders?
 Why does the EPA have a platform for growth?

20. Content Management: How to future-proof your website
ERMA circa December 2009
“information is poorly
organised, difficult to access
and consume by site visitors. ”
Lesley Meadows – Comms Manager

21. Content Management: How to future-proof your website
ERMA circa December 2009
 Static HTML web site
 All content uploaded by a single user
 Online brand presence inconsistent
 No record of what content was uploaded
 Out-dated content expired on ad-hoc basis
 Multiple sources of “truth”
 Uninformed calls to the help desk

22. Content Management: How to future-proof your website
ERMA circa December 2009

23. Content Management: How to future-proof your website
Fast forward - ERMA March 2011
”Simple to use, not too many
sub-topics, chunk it more,
information up to date”
Intergen elevator pitch

24. Content Management: How to future-proof your website
Fast forward - ERMA March 2011
 Cue SharePoint 2010 web content management
 Consistent branding and templates
 Easier management of digital assets
 Workflow to expire out dated content
 All content relevant and up to date – “single source of
truth”
 Distributed authorship
 Business units taking ownership of content
 Reduction of calls to help desk

25. Content Management: How to future-proof your website
ERMA circa December 2009

26. Content Management: How to future-proof your website
July 2011 - ERMA becomes the EPA

27. Content Management: How to future-proof your website
July 2011 - ERMA becomes the EPA
 New brand identity
 Addition of new business units; Resource Management
and Emissions Trading
 Migration and creation of new content
 Restructure of existing content
 Flexible page templates make it possible
 All went live on 1st July

28. Content Management: How to future-proof your website

29. Content Management: How to future-proof your website
The future for the EPA
 New secure extranet portal
 Platform to grow new offerings
 Easily add new templates
 Mobile support?
 Social media?
 Search tuning?

30. Content Management: How to future-proof your website
Progressive enhancement
progressive enhancement begins with a
baseline of usable functionality, then
increases the richness of the user
experience depending on the ability to
support it

31. Content Management: How to future-proof your website

32. Content Management: How to future-proof your website
Mobile devices

33. Content Management: How to future-proof your website
Mobile devices
 Huge growth in internet capable mobile devices
 iPad, iPhone, Android, Windows Phone, Blackberry…
 Is this a priority for your business
 Do you create a device specific app
 What is HTML 5 can it help?

34. Content Management: How to future-proof your website
Mobile devices

35. Content Management: How to future-proof your website
Mobile devices

36. Content Management: How to future-proof your website
Social media
 Do you have a strategy?
 Requires on going investment
 Options
 AddThis
 Ability to publish to social sites
 Integrated website and social strategy

37. Content Management: How to future-proof your website
In Summary
 What is a content management system?
 Why do we like content management systems?
 What does it mean to future-proof?
 Case study: www.epa.govt.nz
 Progressive enhancement
 Mobile devices
 Social media

38. Questions

39. Thank You