UX! The Silver Bullet?
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Is UX all you have left to differentiate your brand?
THE FINAL FRONTIER
”You can’t sell something no one wants (thank you marketers)
You can’t sell something that breaks (thank you QA)
You can’t sell something that functions poorly (thanks devs)
Nor that costs too much or gets to market too late (thanks PMs)
Now, do you really think you can sell something that
no one understands how to use?”
DO IT FOR THE SAKE OF SANITY…
- David Rollert
How much will it cost me?
Ask yourself 3 questions:
1. How many development hours and dev re-work did I spend on my last project?
2. How many improvements in efficiency do I need?
3. How much more revenue will I earn through increased user engagement and satisfaction?
1 + 2 + 3 = your UX budget
Good brands launch good products
Great brands build fantastic products based on user behaviour
SHOULD I DO IT?
We shouldn’t look to
find a silver bullet…
…we should strive to
make one over time
What should I do tomorrow?
Where is design happening in your current process and who is doing it
Evaluate your team based on their actual activities and capabilities, not their titles
Change the way you look at your budget spend
Get into a UX mindset