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BusinessFinder Email: spam o opportunità

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Presentazione delle campagne di email marketing B2B BusinessFinder in occasione di Email Power 2008

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BusinessFinder Email: spam o opportunità

  1. 1. Il caso Fastweb Azienda : Fastweb S.p.A. Attività : Progettazione, sviluppo, realizzazione e gestione di sistemi di telecomunicazione e di telefonia in genere. Esigenza : rifornire continuamente la propria rete vendita di LEAD commerciali per la vendita di servizi a banda larga per connessione internet, dati e voce. Area di intervento : Italia – CAP indicati dal cliente Target : Aziende e liberi professionisti Soluzione adottata : DEM + Newsletter
  2. 2. La creatività
  3. 3. La creatività
  4. 4. Grazie ad un brief a cadenza mensile ed una conseguente ottimizzazione, la campagna di e-mail marketing ha permesso a Fastweb di rafforzare il proprio brand sulla PMI e ha fornito alle agenzie sparse su tutto il territorio nazionale un flusso continuo di LEAD di aziende interessate ai propri servizi . Nel corso dell’anno 2007 sono stati generati 4.453 LEAD. Nel corso dell’anno 2007 circa il 30% dei lead generati sono stati convertiti dagli agenti di Fastweb in clienti ! I risultati
  5. 5. Azienda : Monster Italia Attività : Monster è l'azienda leader nella ricerca e offerta di lavoro on line. Proprietaria della più grande banca dati di CV al mondo, propone candidati di qualità in tutti i Paesi, per tutti i profili professionali e livelli di formazione. Esigenza : generare traffico Business targetizzato alla sezione e-commerce del sito istituzionale con l’obiettivo di comunicare la vasta gamma di servizi di recruiting ed invogliare all’acquisto on-line di annunci di lavoro. Area di intervento : Aree Nielsen 1 e 2 Target : Aziende fino a 300 dipendenti Soluzione adottata : DEM. E’ stato effettuato un A/B per scegliere la creatività più performante. Il caso Monster
  6. 6. La creatività L’invito all’azione è selettivo: acquista!
  7. 7. I risultati Open Rate medio ottenuto: 25% Click to Rate medio ottenuto: 2,6% L’A/B test iniziale ha permesso di determinare la creatività più performante in termini di Open Rate e di Click to Rate
  8. 8. Il caso Mondoffice Azienda : Mondoffice S.r.l. Attività : Leader nella vendita per corrispondenza di attrezzature e forniture per l'Ufficio. Esigenza : generare LEAD commerciali a target cui inviare il catalogo e contestualmente invitare all’acquisto on-line. Area di intervento : Area Nielsen 1 e 2 Target : Agricoltura, Industrie, Servizi, Liberi professionisti Soluzione adottata : DEM e Landing Page
  9. 9. La creatività DEM LANDING PAGE
  10. 10. DEM
  11. 11. LANDING PAGE
  12. 12. I risultati E’ stato effettuato un test di 3 invii a cadenza mensile al target scelto variando di volta in volta la creatività ed in parte l’obiettivo, con il fine di verificare la strategia più adeguata . In 3 mesi son stati generati: 5.292 click alla landing page 1.174 LEAD
  13. 13. Il caso Bose <ul><li>Azienda : Bose Spa </li></ul><ul><li>Attività : Leader nella tecnologia del suono. </li></ul><ul><li>Esigenza : Promuovere presso il target di riferimento i diffusori multimediali COMPANION® 5, e stimolare l’interesse al prodotto e l’acquisto attraverso un omaggio esclusivo </li></ul><ul><li>Area di intervento : Italia </li></ul><ul><li>Target : Aziende e Liberi Professionisti </li></ul><ul><li>Soluzione adottata : DEM e Landing Page </li></ul>
  14. 14. CREATIVITA’
  15. 15. I risultati 90.000 destinatari raggiunti open rate medio ottenuto 28.3% 2.620 visite alla landing page clickthrough rate medio ottenuto 10.7% 450 manifestazioni di interesse all’acquisto del prodotto pari ad un tasso di convertion rate del 17% sui click .
  16. 16. CONTATTI <ul><li>www.businessfinder.it </li></ul><ul><li>[email_address] </li></ul><ul><li>Numero Verde: 800 401.816 (sede operativa) </li></ul><ul><li>Numero Verde: 800 129.922 (filiale Milano) </li></ul>

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