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Rebecca Robins in La Zagaleta magazine (Autumn-Winter 2015)

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Rebecca Robins, Director, EMEA and Latin America y co-autora del libro Meta-luxury: Brands and the Culture of Excellence, hace una previsión de las tendencias del lujo 2016

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Rebecca Robins in La Zagaleta magazine (Autumn-Winter 2015)

  1. 1. . f* . s _U ` ñ H. T , ` . g z . v 'i ` 3. 'a s! mvld. vvllill_q, /j/ lshy/ v : Inqgnzi/ /v AUTUMN ~ WINTER 21:11 5/20 1 a P' di . i u& W 'z '* i 'T i j. ai Ferrçzjz T »Spams/ z Adi/ ala LIFE AFTER ELBULLI l J w 1 SCHOOL UFlE AACC» 'RATATTTOF-J CEO OF SPACEX, TESLA MOTORS AND CHA/ RMAN OF SOLARCITF g? [The , TLa Zagaleta T GOMECTLOT& T I THE ULTIMATE PROPERTY SELECTION NEW TALENT WATçH " /1/a2wzn(/ cr lvV/ zzlc »T l , RIDING» » 45 s, , ”` F* *Egi THE RIDE OF THE R
  2. 2. ^ V J” lgbix L "rr I , slalu l , Eli EBECCA nosm ~. NTERBRAN PAIN LUXURY TREND OUTLOOK 2016 The cn-: uzhor oflhe book Mun-luxury: Brands and mr Cukur: afExrtlltntr, lels us in on m. mnjnr fuctors thnx will . mn luxury consumption in 2016, : h. Wed and what way due industry is brands must do to remain rtlzvunl. Slow Luxury In . r uurm dnl u rrrr-rlurrlrrx uurlr rmluxulun. mmm u-hr-ru un* . rrr- cnnxtmntly . uucxulvllg rrrur- uxulf h. |~ bumn: * . r [mc luxun nu- purr- ru' thn cxyvncunv ur un| c.| n'c'cr.1< nm nrccwnurll) xluu' Ir pnh cxçnthlylg rruru rhc Iuxur) ur rur- 'c ur' . u n-u r. m : lw wrrnll) . mol »ru | nxn1ry«v{r11g. |g| ||g Jml Ilnmrrun; m ur-u rxpcru-*Ilu* . Iñcr cxpcrxcunc vrryuru rr; .. qucxtmlu u( Iruu wc . lrc looking . u rrrru- r on the . uh nfllw Imrlwnml ur m: - ummi rruurunr. hnuuh nur cnlcrcd . r ruluul. ur-u~ . -r. r A: .r rrrrrr- vhcn “c cnxmdcr Un' yulcnnal rur 7 bxllmn prrxnlml lvrrlmlx ru Ilu- uurm. rhr rulrs lmw . Imum Luxur) bunuh ncrd lu umlcrsurul lum thr: ) rrr u-. rnurr rnrr- runywlcms un' uvmuuwn m wlul w. - dcñnc . u l| |c"Agc , /_ru1g; z. : U! yuu" / h thr mlc m' hnuul lux rIurrr-d rruur hmm! .u mnnnloguu, ullmnncly, u. Ivmml . u . r truly pcrunnhxcnl awpcncncn' rrr-, rrr-. i . Irmmd ru . u urrlrvuuuulr Tlu» . .lm mmm nlmlrruruuilng : Inc dntTn-rrvvt pJu: ur' rlrnz-rurrr mslwnhmls. : hr- rhffr-rcn: u. w m wluch wc cunxumv . md cngugc with hrruniw. whcrc brand nm urn lu' c sy u» Iuvlguu* cxprrl (ur the nn drluruld. || g|| ~u| rcn<ny Imiivvnhnnl . ..r : hn- mu* hand, Hulu Hanung mlnguc . md »ulprxxc (In! uru lucu Ihc rrrru . .r rur- Induvnhvrll un. , muh tu ur- sum-u dnwn, m be Inmcrxcd m . md cnJuv lhc cxprrlrllnv Ax _yw Amh- Lucwcmuulncul rr up m . r rr-urur rurururr-u un, Tn-ulur [hrcctor . ll m n. . crruuluur: "nrrruu nccd m move m : Inc xpccd Ilu- UNMducnunitmLtyrllnl1 : :ur wr- Ilvu m rlrc cm . u ruurr-rrr. " Digital Overlnad umum Ilcml to ru- prcwxxl . md relevan: u nrrru. whurc, uurr . md why wu ruruuur. (Tuucuicr what Nunulkmcr Iuvc gurun-r: r , rrurr, ,,uur r>/ AlV'1{Y , wr r. un. " vllllIHUNCtSULIIKIItILIquvxnanxluxbcnhrr ur. rrx ulurur upplllg mw cmnlnunluuw . u'r-m . r motul ncmnrL . ..ua mdursrrunlulg the unlplc pyclmgnlphlcx oruhar w buy ruri how wc [my rr humn| |g| .1Illhvrvnlly hccn . r cncml . rr-rurru. involving thr upnunn Hu' Ncl ci lm mnply. lm: Ivrrnxnñllly. rcpllmrun| rlur un! mylmtltln ur nrhrn bchnvuvur mllvm' Hu: ununrrrgr» for Iururr hrrrrru u ummgnlg ruu-rr . xhscm r- . Ind lhcu' prcwnnç* lulu-mu m (lw vcry duuu- . md ; lcnmnd m' luxur) çrcanmu m' cxpurlrnvru vkpcrvrllly uruuu the Ilullcnxunl numbu. u . r wnxc u( lvc1ng`| u thn- kmm" Tlw dlxrnuwwnllwlllrv m' lvmmiw u . r ñnc halnnnvug around “hrrc rm . vrcprurnLJnd. n'I'IILI. |I1y. |1cxc ruu, .ur- . um-ur u'r . r ruu» xulrrrrrrur . ..r mnml . ur m m llw buru. ; Generation z m rrrr-rurrurl m nur lmuk Mulmluxur). ur gu . r Hmm xlnñ Urun! ) ukmg pLuc . r hu gmn dgn. srrrrrr lutung m living. rr-urrr qrrru mg m knowing. Hm mm uu Ian-Cu phymg mu hard . md m . r w rrr- amung rlrr- . ir-nurul . md alum' r H uuury gnwxmnng . mumd r-rrrur-rurrr-r- . u w ~ w( u n p1nd1cr. .|nd xmrn-. Ixxxlgly . Hound Hr' , . m . u rruuu . Ix nuncrslup, Thn 1x (rm- ul x Ilmu lw rmd unll by mm mun* nuhun m (Irnm| r1nv 7. Luxury bunuh lha! luur- uwublhhcd rhclxnclwuw un . .u lmmuahk* uuhurc . rr vvrllrnxr. “huw vrn wnu' . .r mgxuqlu* r. rrrrr . rr [lu-Ir u-rr . Ilurncuom . rrr- vrcwrhng vuh uuu Ilw) Gud u u» ru In : nunung-rs m unhmn : umymlnmng Klu' Cudrx ur Ilu- lwnxm! . [nunung . imcw . md Ummu); Itu-L nvraruwx urn ru- u lwn' Ilu- ungu u Iuppcllllu( Hcm ~ m m In-ur ohh: * FLmn-ur. hrs( lcl rr (cal tuw nl' pLlvhllnru run rlmulgll rhr- r-rpr-ru-urr- un' rrrr- lmuul, uugr ng ru. .r ulrrprr. mun' ilmuku' . md r. ,.. -rr 1.-r. -1 'Wnndcrlrllki'. .m nnlucrmr- rxlnlunnn thu ruuml Lnndnu, lum md Arman n . u rururrnrur ru. ., 'ul uu m “hu Ir the lu . ruu lux Lvprnrd up mon* . .nu nu-. .rr . md oul m thr vldcr pulwln cuuurIr-r u nrr Rugudu Thu h during m munnp puhlln' rutrv in uur-rrrurjr m Nun York »x llmllm' nlnnlwr nt`urkcr~ . m- nn ulc m HGU Ihxh mn xlum mr- yubln, .dnngndc Innnvd rvwrvcd unlh (ur untk-nh lrum rur lmhmn xchunlê . u ur-n . u rur ham] rcxldcnh IIX r quc~|1nvv| m' lucu Nrsnanmnzsvun : asccmomus yzurirêrrrrurgraur. umur nuwruuzrrmgulprzpy *rr/ umun r . um n rm *VII/ Rdwêy-#êmur umu mur IV . rim-m J' , i. ; onrprrrru; ;UñSqrAjVlvAur rr. ; : m. ; hurt/ nf nvrqrgu. rantau mlm nuuarur-r. ,ru rar-m: r/rrmrrugrmagrrrmhurrru / IrAgTN-»ylñru/ ygdrq amy/ aru dnxuvmih . ym Inu? ruv-dlw *rqurrururwr* ugm-rr fuwlnñtyuwrwnhd kg. . H Uullanylrlgr n_ YH1W%%IHHIHVWMMI<IV . luwu : ur Iryana/ ruim? rv/ Mlhl/ rruuj/ nhmnummm
  3. 3. LA ZAGALETA LIFESTYLE MAGAZINE COLUMNA COLUMNA LA ZAGALETA LIFESTYLE MAGAZINE ` I PREVISION DE LAS TENDENCIAS DEL LUJO 2016 I @robmsgebecca Lu coauzorz del libro Mam-luxury: Bmndx ami th( Cukur: aj Exrrllrnrz, nos pcrmile conocer los facloru principalts que afectarñn al cnnsumo du! lujo en 2016, l: rorrru en que s: ve Ia induslria y qué deben Imex las marcas pzra seguir siende impurlzntes, Lujo z : imam Ienla En un mundu mbrcmrganlnt ru- , dundu Indo r] mun-In xumumnrnuonu pucdr 1( vdc! .r Iunsnlrm. r-1 ncmpn r-u r; u' I. .. uunrrndu Cn un . mlénnnu lu, .. su. Pmhargn, :-I Imun dc mu r-xpr-rrr-urn rar-I llunpn m. null: qut Cn I| cçc. Ir| .u| |cnI-'r . I urun In» . lv. |n. IIunInLAIrSJr el Iuru d: 1.. xcrctndud) ru . rIr-rrrr. . dr un rr»r. r.. ,Ir. ..r. r cI Iu_w dc rr-urzur v wumcrguxx* en urr. . ruu-ru cxpcrlcumrl rru mm Qmzi. (ucxndxx . Ir- (mun nnmnms I ncmpn dmdv CI aje hnmunnnl n druIc : :I crUnaI ur muncul xIguI| <.| I1. |. x Iurmas Inn cmmdo ru nu rm nueva muIuJI Ln un ruurrrr-uru r-rr ul qnc . Ir-Iu-ruru : cuci cn gun-ul. ) a pnlemnl : Ie url: Inllulurx dc nmr . u pcruunJIcw cn r-I "mudo lu. normM ru. . . .rrrrhruirr lm nunu» dc Iuru ncnuurm uruupruudrr rrsrrro uurrurrr 1 Im cuvsnlrmni dr rhrnrrs on I. . quc (Irñnunux 'A dia da' 1117]'. Ia umum: m In qm* sr dcmalrrc: : la; nmrms : nw m: ci rqui ilrrin mm' dondv sr' mmmrran y, mrrmhnrvnr duuuh' FShIII uusvuim* umun I4"LdunI dL-ITLA" : I pApUI dc l. ; : nunu nu pandu . u- . rrrrrr umu) rrrrrrruurrgrr, hrimanlcmc. .. vnrma Como cqwnvcnx 4 ruruururr pcrsnnJIvndl rrrru. .rlrruuanr dn- nuuomn mmm unInnIunx rurrnuz-rr »Igmñm rrrruprrur-r r-I nunu . Intr-mm- ulr* Im ; Ing-ranum nnhvuhxm, Im uInL-n-uu-w namum m lux que uuuxummlnvx r m» unnprnlnelelnos : on 1.» Imum. dundc ul llhIlHduu &Icmrlnnlrnnlc dc . xIn nt mnLuI pmlri . ..u- rr Iiullmcvurc cmn' ur cxpcncncmx &II; nurul. [mr un Indn. nm mm (rcmn mung: mrprcm qu: * u' ruh-nmr& . .I rmnu rm rruxuruuu qur Jawa reIuJrsc xuluerglne s ruurrurrr dc I. : Mgu-Ilman. : < uruujw* Arun-nun. Ulrmmr Crmuxu . Ir Lon-ut. rrxumm cn un. ; ruuumc unmwxst. Cn Hu (Ilmrdnnr Lu urunxr» nr-ccum nnnncm* . u LI VCIULMIJAI .1 Im qua lu hmm r uulndn. ho), ururnrr . Ipldn nurrrru. r-r Ir: u. : III I mun mrlu " Sobrecargz digital Lu rurrrru rrrrrrrrrrr rrrrr 'namum u'r rcIL-xlurcw para c-I ruuur rlrsrrrlr. qui por rprs r-uruurrrrrruu ? rusa-lum . rue Iv. Pnrlcr mn Nm ic Conxcgxutlna Nct . Nu m Inu cucwudn . Ir . nu npnonvs, u- Inu ar- . ..umur-r . r Lu : nmmmLuIcx . r Krui-x rar ruu ru. ; uuuu r ur- Cumprcnnlrr L. ~nupIc punngrrlña rIr- In qm' : nmpmnm: r; .. rrrur In nnmpranmw Ir . Ir- cmnprm . r- Im nunvcrudn» ruIrururur-rrrr-rrrr- ru mn . ururruul xmmI. qur ImpInJ I. npuurhu r- lmpnarxruxw m» mrm rr . xpIurlclun Nur sr-r 1r. r rcprudunldn: .u- Iumm wm 1II. pun» . r I. : pen Lubu : NI: - 4nnvyrxrrrnvucnrxi mlImc. n rcm pam 1.; rrrrrrrr . au nur. . r» _ur-urrruur ru . mmm r. . r m prmuncx. : u "mur Mampu' rr. Lox1(>culvux| tn"c» Inhcrcutc . rI mmm: danm y . r Ir JCHLUMLI ar xrnnuumm r. rvprnrnnnn ; Ie Iuru. vsxpcclulnxumc : Imum dr 1.r Iuwntmhdad rm nuIunIn. cnrmlrrulnxws un scntxdn rur- mur "ru IU Lunmlnlxu . LI dcscuhrxmlcnlo ae rrr. rrr. u r& un Imun clcruclu dc cql Ixhnn cmn' nmr prvwnn' y. d: - mantra : nIuuI. mur nuwun' Ex uu buru Ljcnnlu Jr rrurnrlurrurrur rlIrvdccIul dvI . lutul J I. : nun . I Generacmn z currru prr-drrurrrr. r-rr nun-sm) hlvrn . Ilmr I" "r, Imum» nm urr mmm mmluu ruu» cxrj lcmcnLIu Ingrlr duda* Ince umu rmm. th' rum-r . . scr, :II: mmlnn . . cunmcr arrr- urlmhln ic Im prudtlnulo ru» vnrnxlrm dulxim r nipnh A muIInLI quu vnmuw qm' I. : rIr-rruurur r cI aru-u rar-I IuJo r ucmru . uuidm tanto ; mr 1.. r-ryr-rrrrrrr. . rrrrrrrr por cI prmhutn r, .um vcl unix. Kmrn ; mr cnmparlnr (umu rrrrr pnwvl. tm» ex r. .r vrldad uuIcnruxrl r wrri rrrsrr cvulcnlc . uin m IA (Irnurrunfvn Z Lu Inrnr-. n . Ir Iurrr nyuc- Iulu rsublvvnlca Uu um nmmnmblx* rulunm : Ir Ia m( cIcuu . r-urrr wnudu dc In mixmn m pula' dr- m prnpu . uIavuinL tuju ImImmIU pm' r-rurrurrr. . (ormrn . Ir dual clumv umsuundxurcw un , r Im u nnqunnnclrr Im rruurrru dr In mau L. . ungu w prnnhlrl ' . .I pcrmmr u] . Imum r . rr-rr mx slm AICI mhmn Hcrmiw. un UI . Iñn dc u nanam( Tlrlnêur, Im pcrnundn qm' m . .una-urun uwnnIu dc dwcruiuu rr-rrrrrrr Ir. L-prrvrmvz rir- 1.. mzml, Lnmprmucnéndmc rou m nur-I rrrzu prumlulu. rommnhv r; .Ilucrto IIIIvuIIWIuHIII. mn rxpnnluéll [nlrruxpanvrl qm' lu yamldn pur Lnndlci. Iurrrx , MvI. r. m mn nar-nu, cIwrmnIn rrurrrrrr r~u Lr qm' Lr rrr. rrr .1 In rIrrr-rrrr . ruu m . rxuur y uwmzén . .I gmn pixlvlncn Pcmcuun rrr 1.. quc RumniuTxvu mui Inu u-mlu . II ; vcrmxtnr ul untu» . nl ; mulu r» . r I. ; p. ; Ima paxrlrcIa rlr» (rum-mh) : '11 Nur-v. . Yovk sr- r. . .1 vcndcr . .1 yfxbllrru un umur-rr» Imnudo ruu cnnaAIAw, mmm mn um cnr lummda dc I"IL`I`K(T` rrxcrmuIux r. Csludnnnw : Iv lu cw! r. &Ic nlmIA y I rcudcnlrx ImAIrx F. un run-mon dc . m m -) MAS INFORMACION 'rIrrI

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