This document provides a social media optimization plan for a client. It outlines responsibilities and goals for link building, blogging, Twitter, Facebook, and social media integration on the client's website. Key elements include a link tracking table, blogging schedule, goals for social profiles, and strategies for growing engagement. Progress will be reviewed in biweekly meetings.

2. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
1
Interaria Social Media Optimization Kit
Date October 24, 2010
Project name SMO for _____ (client’s name)
Client ______________
Interaria INTERARIA
Email: info@Interaria.com
Tel: 214-909-3900
http://www.interaria.com
Summary Practical work plan for creating and tracking social media content and links by
the client.
Index 1. Responsibilities & Timeline
2. Link Building
3. Company Blog
4. Twitter
5. Facebook
6. Social Media on the Client’s Website

3. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
2
1. Goal Setting
The person(s) in charge of creating social media content in the client’s company is / are
______________________, ______________________ , ______________________.
The person(s) in charge work(s) on creating social media content at least ______ times a
day/week/month.
What goals motivate the client to create and be active in social media?
Goal 1: __________________________________________________________
Goal 2: __________________________________________________________
Goal 3: __________________________________________________________
Goal 4: __________________________________________________________
The client and Interaria review the progress together every ____________day.
Meetings held by the client and Interaria. Please circle dates for scheduling. Please X when meeting
completed.

4. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
3
Meetings. Please describe any key decisions or summary on developments. Please refer to the meeting
notes (attachments) in this area.
Meeting 1, date __/__/____: __________________________________________________________
Meeting 2, date __/__/____: __________________________________________________________
Meeting 3, date __/__/____: __________________________________________________________
Meeting 4, date __/__/____: __________________________________________________________
Meeting 5, date __/__/____: __________________________________________________________
Meeting 6, date __/__/____: __________________________________________________________
Notes:

5. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
4
2. Link Building
Links in the World Wide Web that point to the client’s website and/or social media pages.
2.1. Motivation & Goals
Are we motivated?
What goals motivate the client to build and direct links to point to the company website?:
Goal 1: __________________________________________________________
Goal 2: __________________________________________________________
Goal 3: __________________________________________________________
Goal 4: __________________________________________________________
Intellectually, how meaningful does this task feel?
(rate 1 – 10, 1 not meaningful at all, 10 very meaningful)
_________
What is the primary feeling that surface when thinking of the task of link building? (excited, motivated,
frustrated, committed, feeling of left alone, indifferent etc)
______________________ , ______________________ , ______________________

6. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
5
2.2. Links pointing to the client’s web media
Type A: Links from local websites and local social media
Date Linking from
(exact URL)
Google
Page
Rank
Linking to
(exact URL in the client’s
website, twitter page, blog
etc)
Google
shows the
link as of
(date)

7. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
6
Type B: Links from industry expertise websites (medical, cardiology etc)
Date Linking from
(exact URL)
Google
Page
Rank
Linking to
(exact URL in HCNTX
website, twitter page, blog
etc)
Google
shows the
link as of
(date)

8. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
7
Type C: Participation and Links from Blogs (not own)
Date Linking from
(exact URL)
Google
Page
Rank
Linking to
(exact URL in the client’s
website, twitter page, blog
etc)
Google
shows the
link as of
(date)

9. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
8
Type D: Participation and Links from Social Media sites
Interaria recommends creating an account with a member profile in the following social media sites.
Writing and maintaining as extensive member profile with links as possible is recommended. Interlinking
profiles and content is recommended.
• plaxo.com: username_____________password_____________
• linkedin.com: username_____________password_____________
• slidesahre.net: username_____________password_____________
• digg.com: username_____________password_____________
• delicious.com: username_____________password_____________
• bx.businessweek.com: username_____________password_____________
Date Linking from
(exact URL)
Google
Page
Rank
Linking to
(exact URL in the client’s
website, twitter page, blog
etc)
Google
shows the
link as of
(date)

10. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
9
Type E: Links from business / company directories (such as superpages etc)
Date Linking from
(exact URL)
Google
Page
Rank
Linking to
(exact URL in the client’s
website, twitter page, blog
etc)
Google
shows the
link as of
(date)

11. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
10
3. Company Blog
Blog either in unique URL or embedded within the client’s website.
3.1. Motivation & Goals
Are we motivated?
What goals motivate the client to write a blog?:
Goal 1: __________________________________________________________
Goal 2: __________________________________________________________
Goal 3: __________________________________________________________
Goal 4: __________________________________________________________
Intellectually, how meaningful does this task feel?
(rate 1 – 10, 1 not meaningful at all, 10 very meaningful)
_________
What is the primary feeling that surface when thinking of the task of blogging? (excited, motivated,
frustrated, committed, feeling of left alone, indifferent etc)
______________________ , ______________________ , ______________________
3.2. Blogging Schedule
The person(s) in charge of the client’s blog posts content at least ______ times a day/week/month.
Please circle the times in the calendar when new content is scheduled to be posted.
Please mark with X when the task has been completed.

12. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
11
3.3. URL and user name info
Blog provided by: _______________________
Template name: _______________________
Blog URL: _______________________
Admin username: _______________________
Admin password: _______________________
3.4. Blog Features
Please check accordingly:
Feature Implemented Not implemented.
Why?
Comments.
Share Entry in Twitter (link)
Share Entry in Facebook( link)
Share in Digg
Email to a Friend
Print
Leave a Comment
Subscribe to RSS Feed
Show Twitter Feed
More:
More:

13. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
12
4. Twitter page
4.1. Motivation & Goals
Are we motivated?
What goals motivate the client to maintain a Twitter page?:
Goal 1: __________________________________________________________
Goal 2: __________________________________________________________
Goal 3: __________________________________________________________
Intellectually, how meaningful does this task feel?
(rate 1 – 10, 1 not meaningful at all, 10 very meaningful)
_________
What is the primary feeling that surface when thinking of the task of maintaining an active Twitter page?
(excited, motivated, frustrated, committed, feeling of left alone, indifferent etc)
______________________ , ______________________ , ______________________
4.2. Tweeting Schedule
The person(s) in charge of the client’s Twitter account tweets content at least ______ times a day/week.
Please circle the times in the calendar when new content is scheduled to be posted.
Please mark with X when the task has been completed.

14. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
13
3.3. Twitter account user name info
Twitter name: _______________________
Twitter URL: _______________________
Twitter password: _______________________
3.4. Strategy for Following, Followers & Leeds
Who/What is an ideal Twitter ID to follow? Why?
_______________________________________________________________________
Who should follow your company in Twitter? Why?
_______________________________________________________________________
Strategies for building up a follower base:
( ) key word rich tweets
( ) promoting twitter page, how?_________________
( ) special offers, what? ____________________
( ) sense of community, how? ____________________
( ) source for resources, in what way? ____________________
( )
( )
( )
3.5. Resources
• How to shorten Twitter links: go to www.bit.ly
• Where to find industry news and inspiration to tweet: check out www.stubleupon.com
• Notes:

15. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
14
4. Facebook
4.1. Motivation & Goals
Are we motivated?
What goals motivate the client to maintain a Facebook account?:
Goal 1: __________________________________________________________
Goal 2: __________________________________________________________
Goal 3: __________________________________________________________
Intellectually, how meaningful does this task feel?
(rate 1 – 10, 1 not meaningful at all, 10 very meaningful)
_________
What is the primary feeling that surface when thinking of the task of maintaining an active Facebook
presence? (excited, motivated, frustrated, committed, feeling of left alone, indifferent etc)
______________________ , ______________________ , ______________________
4.2. Facebook Schedule
The person(s) in charge of posting content to Facebook will post content at least ______ times a
day/week/month.
Please circle the times in the calendar when new content is scheduled to be posted.
Please mark with X when the task has been completed.

16. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
15
4.3. Facebook account user name info
Facebook name: _______________________
Facebook URL: _______________________
Facebook login name: _______________________
Facebook password: _______________________
4.4. Strategy for Building a Facebook Fan Base:
Describe an ideal Facebook “friend”
_______________________________________________________________________
How would you like them to participate in Facebook?
_______________________________________________________________________
Strategies for building up a follower base:
( ) invite to join in Facebook, how? _____________________
( ) special offers, what? ____________________
( ) sense of community, how? ____________________
( ) source for resources, in what way? ____________________
( ) use of Like buttons, how?____________
( ) use of Photos _ _ _
( ) use of location checkers _ _ _
Please discuss technologies further with Interaria.

17. Project name: SMO for ___________
Social Media Optimization Kit
AUTHOR: Interaria, October 24, 2010. All rights reserved.
This document is solely created by Interaria.
Copying and distributing this document is strictly prohibited without a written permission of Interaria.
16
5. Social Media on the Client’s Website
Features integrated/embedded
to the website
Implemented. Not implemented.
Why?
Comments.
Follow us on Twitter link
Become a Fan on Facebook link
Follow us on Digg
Follow us on__________
Follow us on__________
Follow us on__________
Tweet article/page in Twitter
Share article/page link in
Facebook(
Share article/page in Digg
Email article/page to a Friend
Print article/page
Leave a Comment to
article/page
Subscribe to RSS Feed
Live Twitter Tweets (feed)
Blog Feed
Read Blog link
Blog embedded