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Interaktiv GmbH | Creative Information Solutions
PERSONALIZED CONTENT
DELIVERY WITH PLONE
1 / 13
WHO WE ARE
Johanna Marcel Thomas
 Full service agency since 1998, Cologne/Germany
 Open source development, content mana...
WHY CONTENT PERSONALIZATION?
© Interaktiv GmbH | Creative Information Solutions
Traditional one-size-fits-all approach:
th...
User interaction Data / Profile Personalized content
4 / 13© Interaktiv GmbH | Creative Information Solutions
REAL LIFE EXAMPLE
Data source: day of the week and time
Send Mail
During working hours
Outside working hours
0800 123 4567...
PERSONALIZATION IN PLONE?
BUILT-IN … SORT OF
 Language
 Login status
 Group portlets
 Time-based publication (publishi...
OUR PROPOSAL
PLONE AS A PERSONALIZED
CONTENT DELIVERY
PLATFORM
7 / 13© Interaktiv GmbH | Creative Information Solutions
PLONE AS A PERSONALIZED CONTENT DELIVERY PLATFORM
Data connector
Rules editor Personas
administration
Tiles editor Content...
DATA CONNECTOR
Plone
Data Connector
APIs
Web analytics
Google, etracker
CRM
Salesforce, SugarCRM,
Odoo.com
In session data...
PERSONAS
ALL NEW
10 / 13
Characteristics
© Interaktiv GmbH | Creative Information Solutions
TILES VS. PORTLETS
Fixed portlet
Flexible tiles
11 / 13© Interaktiv GmbH | Creative Information Solutions
• Performance
• Data storage
• Privacy
• User interface
© Interaktiv GmbH | Creative Information Solutions
CHALLENGES
12 /...
YOUR QUESTIONS?
© Interaktiv GmbH | Creative Information Solutions
Interested in this project?
Talk to us at the conferenc...
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Personalized content delivery with plone

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A proposal for personalized content delivery with plone.

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Personalized content delivery with plone

  1. 1. Interaktiv GmbH | Creative Information Solutions PERSONALIZED CONTENT DELIVERY WITH PLONE 1 / 13
  2. 2. WHO WE ARE Johanna Marcel Thomas  Full service agency since 1998, Cologne/Germany  Open source development, content management, online marketing  Websites, portals, intranets  Spezialisation in health care and non-profit organizations 2 / 13Interaktiv GmbH | Creative Information Solutions
  3. 3. WHY CONTENT PERSONALIZATION? © Interaktiv GmbH | Creative Information Solutions Traditional one-size-fits-all approach: the same website content is delivered to all website users vs. Modern marketing approaches: at least segmented if not personalized content delivery 3 / 13
  4. 4. User interaction Data / Profile Personalized content 4 / 13© Interaktiv GmbH | Creative Information Solutions
  5. 5. REAL LIFE EXAMPLE Data source: day of the week and time Send Mail During working hours Outside working hours 0800 123 4567 5 / 13 © Interaktiv GmbH | Creative Information Solutions
  6. 6. PERSONALIZATION IN PLONE? BUILT-IN … SORT OF  Language  Login status  Group portlets  Time-based publication (publishing date and expiration date) 6 / 13© Interaktiv GmbH | Creative Information Solutions
  7. 7. OUR PROPOSAL PLONE AS A PERSONALIZED CONTENT DELIVERY PLATFORM 7 / 13© Interaktiv GmbH | Creative Information Solutions
  8. 8. PLONE AS A PERSONALIZED CONTENT DELIVERY PLATFORM Data connector Rules editor Personas administration Tiles editor Content pools Alter ego views Collect data aggregate and display data Transform data to personas and use cases Create personalized content Check results Learn and enhanceAnalytics 8 / 13© Interaktiv GmbH | Creative Information Solutions
  9. 9. DATA CONNECTOR Plone Data Connector APIs Web analytics Google, etracker CRM Salesforce, SugarCRM, Odoo.com In session data: Browser, device, referrer, resolution, IP, search term on site... Plone user profile when logged in Social media profile when logged in via Social Login E-commerce solution Magento, … Mailing tools Mailchimp, … Weather forecast / current weather Date and time Recommendation engine Cookies 9 / 13© Interaktiv GmbH | Creative Information Solutions
  10. 10. PERSONAS ALL NEW 10 / 13 Characteristics © Interaktiv GmbH | Creative Information Solutions
  11. 11. TILES VS. PORTLETS Fixed portlet Flexible tiles 11 / 13© Interaktiv GmbH | Creative Information Solutions
  12. 12. • Performance • Data storage • Privacy • User interface © Interaktiv GmbH | Creative Information Solutions CHALLENGES 12 / 13
  13. 13. YOUR QUESTIONS? © Interaktiv GmbH | Creative Information Solutions Interested in this project? Talk to us at the conference Or Contact us… https://github.com/interaktivgmbh https://github.com/interaktivgmbh/Personalized-content-delivery-with-Plone www.interaktiv.de plone@interaktiv.de 13 / 13

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