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In this infographic you will learn more reasons why focusing on personal buyer interactions is more powerful than any online click-to-order.
Today's headlines shout that malls are closing and brick-and-mortar shopping is in a steep decline, with predictions that more than 19% of retail sales will be online by 2020. Traditional shopping experiences continue to enjoy unique advantages over online shopping. For example, four out of five customers still want to experience a product before they buy-to see it, touch it, try it-an impossible task for ecommerce.
Some Key Takeaways:
• Four out of Five shoppers want to see, touch, and try products before they buy.
• Buyers appreciate and expect engaging in-store shopping experiences.
• Shoppers now demand online-like conveniences in brick-and-mortar stores.
Learn more about NEC’s retail solutions at http://necam.com/smartretail