So your company just launched a cool new product, and now you need to get the word out about it. You gear up your social media channels and write a post for the company blog, but standard marketing tactics are just one piece of a larger puzzle and you could do much more to gain the publicity you deserve.
Ever heard of a press release? Know the essentials of media monitoring? What about measuring the efficacy of a campaign? Public Relations is an integral part of any organization's marketing mix and Sarah Salbu will explain the evolving landscape of PR and how you can employ strategic PR activities in your company.
What You'll Learn
Definitions of PR tactics and how and when to use them
Media monitoring and media relations
Ways to quantitatively measure the impact of PR efforts