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presentsMarketing forMedia Coverage,Partnerships, and GrowthSARAH HODGES@hodges
Create News
Say Thank You
Group Exercise• Break into groups of 3 – 4 people• Choose a company• Start with a goal• Brainstorm five story ideas• Choose...
Create Ego Traps
Group Exercise• Start with a goal• Brainstorm five competitors or partners• Choose one• Map out an ego trap• Plan your mark...
Make Shareable Content
Course TitleCourse TitleINSTRUCTOR NAME
Marketing for Media Coverage, Partnerships & Growth
Marketing for Media Coverage, Partnerships & Growth
Marketing for Media Coverage, Partnerships & Growth
Marketing for Media Coverage, Partnerships & Growth
Marketing for Media Coverage, Partnerships & Growth
Marketing for Media Coverage, Partnerships & Growth
Marketing for Media Coverage, Partnerships & Growth
Marketing for Media Coverage, Partnerships & Growth
Marketing for Media Coverage, Partnerships & Growth
Marketing for Media Coverage, Partnerships & Growth
Marketing for Media Coverage, Partnerships & Growth
Marketing for Media Coverage, Partnerships & Growth
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Marketing for Media Coverage, Partnerships & Growth

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Learn how to market your business with lessons in this presentation. Topics include creating compelling stories, how to utilize ego traps, and making shareable content. Slides from Sarah Hodges' class taught at Intelligent.ly's Boston campus. Learn more by visiting http://intelligent.ly/learn

Published in: Business, News & Politics
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Marketing for Media Coverage, Partnerships & Growth

  1. 1. presentsMarketing forMedia Coverage,Partnerships, and GrowthSARAH HODGES@hodges
  2. 2. Create News
  3. 3. Say Thank You
  4. 4. Group Exercise• Break into groups of 3 – 4 people• Choose a company• Start with a goal• Brainstorm five story ideas• Choose one• Identify reporters• Write a pitch
  5. 5. Create Ego Traps
  6. 6. Group Exercise• Start with a goal• Brainstorm five competitors or partners• Choose one• Map out an ego trap• Plan your marketing strategy
  7. 7. Make Shareable Content
  8. 8. Course TitleCourse TitleINSTRUCTOR NAME

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