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presentsDAVE BALTER@davebalterFour Methods forMotivating User Advocacy
Man	  Groomer
The	  Evolu0on	  of	  AdvocacyA	  long,	  long,	  long	  0me	  ago…
The	  last	  decade…• Outposts• New	  connec4ons• Always	  onA	  New	  Era	  for	  Advocacy
The	  last	  decade…• Real-­‐4me• Your	  Weak	  Ties	  • ScaleA	  New	  Era	  for	  Advocacy
4	  Methods	  for	   	   MOTIVATING	  ADVOCATESGETTING	  ANYONE	  TO	  DO	  ANYTHING
1.0EffortlevelNo LowLevel of Payment0.80.60.40.20.0MediumMoney-Market(reciprocity)Social-Market (altruism)
METHOD	  #1:Generate	  Status
“I just looked at my followers number and said to myself‘where did all these people come from?’ ”
Welcome to the Social Media Boy ScoutsPersonal Status
Welcome to the Social Media Boy ScoutsPersonal Status
METHOD	  #2:Offer	  Incredible	  Value
“YEEAAAAAH!FREE	  KFC!I’m	  in	  LOVE!”
Today’s Deal: $10 for $20 Worthof Quesa-D-Ya’s at Quesa-D-Ya’s$10$10$20 50%2 per person, 1 per order. Tax & Gratuitynot in...
METHOD	  #3:Make	  it	  Scarce
Microsoft Zune 30GB DigitalMedia Player$129.99-$5 shipping
PATTY: BONELESS PORK (PORK, WATER, SALT, DEXTROSE, CITRIC ACID, BHA, TBHQ).SAUCE: WATER, HIGH FRUCTOSE CORN SYRUP, TOMATO ...
McRib	  Nutritonal	  Info	  490	  calories,	  220	  calories	  from	  fat,	  25	  g	  fat,	  8	  g	  saturated	  fat,	  75...
METHOD	  #4:Provide	  Exclusivity
APPLY NOW AT BLACKCARD.COM OR CALL 866-BLACK CARD
Ty’s Ten (Advocacy) Tips1. Reasonable Price2. Keep it Secretive3. Surprise People4. Limit Production5. Avoid Large Chains6...
Ty’s Ten (WOM) Tips1. Reasonable Price2. Keep it Secretive3. Surprise People4. Limit Production5. Avoid Large Chains6. Sim...
Ty’s Ten (WOM) Tips1. Reasonable Price2. Keep it Secretive3. Surprise People4. Limit Production5. Avoid Large Chains6. Sim...
 	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  Thank	  YouAbout.me/davebalter
Course TitleCourse TitleINSTRUCTOR NAME
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
Four Methods of Motivating User Advocacy
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Four Methods of Motivating User Advocacy

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Build a stellar brand strategy that will get your users talking and transform them into advocates for your business. This slide deck includes topics like generating status, offering value, scarcity, and providing exclusivity. Slides taken from a class taught by Dave Balter, CEO of word-of-mouth-marketing company BzzAgent. To learn more from the experts, visit http://intelligent.ly/learn

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Four Methods of Motivating User Advocacy

  1. 1. presentsDAVE BALTER@davebalterFour Methods forMotivating User Advocacy
  2. 2. Man  Groomer
  3. 3. The  Evolu0on  of  AdvocacyA  long,  long,  long  0me  ago…
  4. 4. The  last  decade…• Outposts• New  connec4ons• Always  onA  New  Era  for  Advocacy
  5. 5. The  last  decade…• Real-­‐4me• Your  Weak  Ties  • ScaleA  New  Era  for  Advocacy
  6. 6. 4  Methods  for     MOTIVATING  ADVOCATESGETTING  ANYONE  TO  DO  ANYTHING
  7. 7. 1.0EffortlevelNo LowLevel of Payment0.80.60.40.20.0MediumMoney-Market(reciprocity)Social-Market (altruism)
  8. 8. METHOD  #1:Generate  Status
  9. 9. “I just looked at my followers number and said to myself‘where did all these people come from?’ ”
  10. 10. Welcome to the Social Media Boy ScoutsPersonal Status
  11. 11. Welcome to the Social Media Boy ScoutsPersonal Status
  12. 12. METHOD  #2:Offer  Incredible  Value
  13. 13. “YEEAAAAAH!FREE  KFC!I’m  in  LOVE!”
  14. 14. Today’s Deal: $10 for $20 Worthof Quesa-D-Ya’s at Quesa-D-Ya’s$10$10$20 50%2 per person, 1 per order. Tax & Gratuitynot included. Delivery available foraddition $1.25 Not covered by Groupon.No cash back.- Best Take Out in 2008 by DailyObserver- Choose from a variety of stuffings andrecipes
  15. 15. METHOD  #3:Make  it  Scarce
  16. 16. Microsoft Zune 30GB DigitalMedia Player$129.99-$5 shipping
  17. 17. PATTY: BONELESS PORK (PORK, WATER, SALT, DEXTROSE, CITRIC ACID, BHA, TBHQ).SAUCE: WATER, HIGH FRUCTOSE CORN SYRUP, TOMATO PASTE, DISTILLEDVINEGAR, MOLASSES, NATURAL SMOKE FLAVOR, MODIFIED FOOD STARCH, SALT,SUGAR, SOYBEAN OIL, SPICES, ONION*, MUSTARD FLOUR, GARLIC *, XANTHAN GUM,CARAMEL COLOR, SODIUM BENZOATE (PRESERVATIVE), NATURAL FLAVOR(VEGETABLE SOURCE), CORN OIL. *DEHYDRATED PICKLE SLICESBUN: FLOUR (WHEAT FLOUR BLEACHED AND ENRICHED WITH THIAMINE, RIBOFLAVIN,NIACIN, IRON, FOLIC ACID, MALTED BARLEY FLOUR), WATER, HIGH FRUCTOSE CORNSYRUP, YEAST, VEGETABLE OIL (PARTIALLY HYDROGENATED SOYBEAN OIL,COTTONSEED OIL). CONTAINS 2 PERCENT OR LESS OF DEXTROSE, FUMARIC ACID,CALCIUM SULPHATE, SALT, ACETIC ACID, SOY FLOUR, MONOCALCIUM PHOSPHATE,AMMONIUM SULPHATE, CORNSTARCH, FUNGAL PROTEASE, NATURAL CULTURE,AMMONIUM CHLORIDE, ASCORBIC ACID, AZODICARBOMIDE, MONO- ANDDIGLYCERIDES, PROPIONIC ACID, PHOSPHORIC ACID, CORN FLOUR, CALCIUMPEROXIDE, CALCIUM PROPIONATE, DICETYL TARTARIC ACID ESTERS OF MONO- ANDDIGLYCERIDES, ETHOXYLATED MONO- AND DIGLYCERIDES.What  Am  I  Ea4ng?
  18. 18. McRib  Nutritonal  Info  490  calories,  220  calories  from  fat,  25  g  fat,  8  g  saturated  fat,  75  mg  cholesterol,  1040  mb  sodium,  44  g  carbohydrates,  2  g  fiber,  24  g  protein,  11  g  sugars.  What  Am  I  Ea4ng?
  19. 19. METHOD  #4:Provide  Exclusivity
  20. 20. APPLY NOW AT BLACKCARD.COM OR CALL 866-BLACK CARD
  21. 21. Ty’s Ten (Advocacy) Tips1. Reasonable Price2. Keep it Secretive3. Surprise People4. Limit Production5. Avoid Large Chains6. Simplicity7. Personalization8. Variety9. Retirements10. Risk
  22. 22. Ty’s Ten (WOM) Tips1. Reasonable Price2. Keep it Secretive3. Surprise People4. Limit Production5. Avoid Large Chains6. Simplicity7. Personalization8. Variety9. Retirements10. RiskLet  me  tell  you  a  story…
  23. 23. Ty’s Ten (WOM) Tips1. Reasonable Price2. Keep it Secretive3. Surprise People4. Limit Production5. Avoid Large Chains6. Simplicity7. Personalization8. Variety9. Retirements10. Risk
  24. 24.                                      Thank  YouAbout.me/davebalter
  25. 25. Course TitleCourse TitleINSTRUCTOR NAME

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