With programmatic uptake burgeoning across the globe, agencies and marketing directors need to understand the benefits, pitfalls, and opportunities of this new technology. Our 12 page brief covers:
1. What is Machine Learning and Programmatic Buying?
2. What are the Key Benefits?
3. How can you get started with Programmatic and take full advantage of this trend?
In a simple and easily digestible format, with helpful graphics, this brief is a must-read for agencies and marketing directors at large corporations.