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Tp1 Design for All part2

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How to learn how to design spaces, environments, furniture really for everyone?
Design for all in practice and Communicating a DfA product.

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Tp1 Design for All part2

  1. 1. Modules 5 – 6 | 2nd day Version 01.03.2012 Authors: Sonia Carpinelli, Manfred Heilemann, Peter Neumann & Constanze UngerAkademie Gestaltung im HBZ | Handwerkskammer Bildungszentrum | 48163 Münster | Germany E-Mail: akademie-gestaltung@hwk-muenster.de Web: www.akademie-gestaltung.de "DE-SME - Intelligent Furniture - Training for Design, Environment and New Materials in SMEs" Agreement n. 2009 - 2196 / 001 – 001 www.IntelligentFurniture.eu © 2012, not for publication, only for use in direct relation to the project
  2. 2. 2nd day content • Module 5: Design for all in practice (5 lessons) • Module 6: Communicating a DfA product (3 lessons)01/03/2012 Intelligent Furniture – Design for All 2
  3. 3. Module 5.1 Module 5.1: Design for All process01/03/2012 Intelligent Furniture – Design for All 3
  4. 4. Module 5.1 In your enterprise, where does the idea to develop a specific product come from? What are the specific requirements? Discussion01/03/2012 Intelligent Furniture – Design for All 4
  5. 5. Module 5.1 In which way does usually the product development take place in your enterprise? In which way are decisions made? Discussion01/03/2012 Intelligent Furniture – Design for All 5
  6. 6. Module 5.1 How do you usually communicate your product? Discussion01/03/2012 Intelligent Furniture – Design for All 6
  7. 7. Module 5.1 The Design for All process01/03/2012 Intelligent Furniture – Design for All 7
  8. 8. Module 5.1 Design for All as a waterfall process: Source: www.inclusivedesigntoolkit.com01/03/2012 Intelligent Furniture – Design for All 8
  9. 9. Module 5.1 In the DfA process are also fundamental: impulse user test communication01/03/2012 Intelligent Furniture – Design for All 9
  10. 10. Module 5.1 Furniture businesses could successfully benefit by understanding Design for All as a cross-sectoral task and a quality benchmark in company business01/03/2012 Intelligent Furniture – Design for All 10
  11. 11. Module 5.1 In the design process (from the definition of the problem to the realized solution) Design for All can be successfully used: - as a tool for innovation - to improve competitivness - to enlarge the market - to be up to date, according to the constant changes of the social structures - to show concrete social commitment (CSR = Corporate Social Responsibility)01/03/2012 Intelligent Furniture – Design for All 11
  12. 12. Module 5.1 Do you think Design for all can affect your working methods/approach to the design process? Which added value can Design for All probably bring to your work? Discussion01/03/2012 Intelligent Furniture – Design for All 12
  13. 13. Module 5.2: Case studies01/03/2012 Intelligent Furniture – Design for All 13
  14. 14. Module 5.2 Task: a range of objects/pieces of furniture will be shown. They should be analysed and commented, according to the DfA criteria and to the following questions:01/03/2012 Intelligent Furniture – Design for All 14
  15. 15. Module 5.2 Design for All criteria - Respectful - Safe - Healthy - Functional - Comprehensible - Aesthetically pleasing Source: www.eca.lu -ECA – European Concept for Accessibility01/03/2012 Intelligent Furniture – Design for All 15
  16. 16. Module 5.2 The product and the users • Who are the users addressed by the product? • Does the product seem desirable, functional (define the overall function and the series of sub-function necessary to reach it), usable? • What are the actions/activities that must be done to use it? • Which part of the body is involved to use it? • Is the product understandable? What knowledge is necessary to use it? • Are there any conflicts among function, form, use and aesthetic?01/03/2012 Intelligent Furniture – Design for All 16
  17. 17. Module 5.2 Let´s start the analysis with the chairs you´re sitting on Pictures of different kind of chairs picture rights not approved01/03/2012 Intelligent Furniture – Design for All 17
  18. 18. Module 5.2 object 1: i-Sit armchair Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 18
  19. 19. Module 5.2 Design and development/production partners: design company: Design Concern design-for-all expert/communications company: Bexcom furniture manufacturer: Magnus Olesen A/S textile manufacturer: Gabriel government funded trade research organizations: Centre of Development for Furniture and Wood and Knowledge Centre for Smart Textiles location: Denmark years of development: 2007-2010 website: www.i-sit.dk Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 19
  20. 20. Module 5.2 Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 20
  21. 21. Module 5.2 Description: The i-SIT chair is a shell chair, which can be upholstered to fit the user’s style. Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 21
  22. 22. Module 5.2 The object and the users: Input for the chair was provided by end users to make the chair useable by people regardless of age, size and physical ability. In addition, also “personas”, fictive users, have been considered to help during the development process. Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 22
  23. 23. Module 5.2 Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 23
  24. 24. Module 5.2 Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 24
  25. 25. Module 5.2 Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 25
  26. 26. Module 5.2 Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 26
  27. 27. Module 5.2 Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 27
  28. 28. Module 5.2 Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 28
  29. 29. Module 5.2 Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 29
  30. 30. Module 5.2 Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 30
  31. 31. Module 5.2 Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 31
  32. 32. Module 5.2 Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 32
  33. 33. Module 5.2 Source: www.designconcern.com01/03/2012 Intelligent Furniture – Design for All 33
  34. 34. Module 5.2 Advantage/disadvantage according to the use and the users Added to the given questions, the following ones are suggested: • Is it easy to find the knob to adjust the back of the armchair? • What if a person has problems getting out of the chair? • Can the fixed/unmovable armrest be an obstacle? • Is it possible and easy to move and adjust the head pillow? In which way? ……01/03/2012 Intelligent Furniture – Design for All 34
  35. 35. Module 5.2 object 2: Skyline kitchen picture rights not approved Source: www.snaidero.it01/03/2012 Intelligent Furniture – Design for All 35
  36. 36. Module 5.2 Design and development/production partners: architects: Lucci & Orlandini kitchen manufacturer: Snaidero, Italy users analysis and test partner: Spinal Unit of the Gervasutta Institute of Rehabilitative Medicine year of production: 2002 website: http://skylinelab.snaidero.it/html/01_idea/progetto.html Source: www.snaidero.it01/03/2012 Intelligent Furniture – Design for All 36
  37. 37. Module 5.2 Description: the Skyline_lab project derives from Snaideros desire to more fully satisfy the requirements of its customers and to provide a service to the people with disabilities and their families. Drawings about the use of the kitchen picture rights not approved Source: www.snaidero.it.01/03/2012 Intelligent Furniture – Design for All 37
  38. 38. Module 5.2 Design process: • feasibility studio • lifestyle observation of potential users • list of performance characteristics • first idea • model • prototype • production and sale Pictures with different views of the skyline kitchen Source: www.snaidero.it picture rights not approved01/03/2012 Intelligent Furniture – Design for All 38
  39. 39. Module 5.2 Pictures with different views of the skyline kitchen Source: www.snaidero.it . picture rights not approved01/03/2012 Intelligent Furniture – Design for All 39
  40. 40. Module 5.2 Pictures with different views of the skyline kitchen Source: www.snaidero.it picture rights not approved01/03/2012 Intelligent Furniture – Design for All 40
  41. 41. Module 5.2 Advantage/disadvantage according to the use and the users Added to the given questions, the following ones are suggested: - What if people with different body height would use the kitchen? - ….01/03/2012 Intelligent Furniture – Design for All 41
  42. 42. Module 5.2 What about accessories and mechanisms that are generally the key to use the object/piece of furniture?01/03/2012 Intelligent Furniture – Design for All 42
  43. 43. Module 5.2 accessory 1: Tara Ultra – tap with pivotable spout picture rights not approved Picture source: www.dornbracht.com01/03/2012 Intelligent Furniture – Design for All 43
  44. 44. Module 5.2 Design and development/production partners: designers: Sieger design manufacturer: Dornbracht, Germany website: www.dornbracht.com www.siegerdesign.com Source: www.dornbracht.com01/03/2012 Intelligent Furniture – Design for All 44
  45. 45. Module 5.2 The pivotable pot allows to fill water into pots while they are on the hotplate picture rights not approved Pictures: Tara-ultra in different ways of using Source: www.dornbracht.com01/03/2012 Intelligent Furniture – Design for All 45
  46. 46. Module 5.2 Advantage / disadvantage according to the use and the users Added to the given questions, the following ones are suggested: - Is it easy to handle and to move? - Is the tube well isolated? - Where are the cold and hot water taps? - How can they be recognized and used? -…01/03/2012 Intelligent Furniture – Design for All 46
  47. 47. Module 5.2object 3:Gargantuaoutdoor table Screenshot: www.extremis.be01/03/2012 Intelligent Furniture – Design for All 47
  48. 48. Module 5.2 Design and production partners: designer: Dirk Wynants manufacturer: Extremis, Belgium year of production: 1994 website: www.extremis.be Source: www.extremis.be01/03/2012 Intelligent Furniture – Design for All 48
  49. 49. Module 5.2 Description: “The functionality that characterizes the Gargantua can be found in the adjustable benches that can be changed in height depending on social or family circumstance. This idea resulted in a table with 4 removable benches, so 8 up to 12 people can sit on the table. There is a corresponding height for every need, depending on the variety of people of all ages and sizes.” Source: Extremis01/03/2012 Intelligent Furniture – Design for All 49
  50. 50. Module 5.2 picture rights not approved Source: www.extremis.be01/03/2012 Intelligent Furniture – Design for All 50
  51. 51. Module 5.2 The object and the users: “Every choice that has been made is a result of analysis and knowledge about different situations during which people are spending time together. Every bench is adjustable in height: - lowest level: for adults - one level up: for adults and large children, - level 3: for small children (<5 years), - top level: as a table top extension. If one bench is removed, people in wheelchairs can also join the table.” Source: www.extremis.be01/03/2012 Intelligent Furniture – Design for All 51
  52. 52. Module 5.2 The product in the market: “The Gargantua garden table was the first ever Extremis product by Dirk Wynants (°1964), designer and founder of Extremis. The further development of Extremis as a company (and a brand) was actually based on the success of this creation.” Source: www.extremis.be01/03/2012 Intelligent Furniture – Design for All 52
  53. 53. Module 5.2 Advantage / disadvantage according to the use and the users Added to the given questions, the following ones are suggested: - Is it easy to remove and replace the bench? - Is it safe? - How should the baby /children reach the higher level of the bench to sit down? - Can it be dangerous for them to sit there?01/03/2012 Intelligent Furniture – Design for All 53
  54. 54. Module 5.2 object 5: four-two Sofa picture rights not approved Source: www.bruehl.com01/03/2012 Intelligent Furniture – Design for All 54
  55. 55. Module 5.2 Design and development/production partners: picture rights not approved designer: Roland Meyer-Bruehl manufacturer: Bruehl, Germany year of production: 2010 website: www.bruehl.com Source: www.bruehl.com01/03/2012 Intelligent Furniture – Design for All 55
  56. 56. Module 5.2 Description: “four two is the base camp for various positions, from sitting to relaxing and sleeping. Generous clarity of concept and design paired with creative elation and flexibility produces object´s as imposing as they are visionary“, thanks also to its flexibility and comfort. Source: www.bruehl.com01/03/2012 Intelligent Furniture – Design for All 56
  57. 57. Module 5.2 Advantage/disadvantage according to the use and the users Added to the given questions, the following ones are suggested: - Is it easy to understand? -Is it easy to adjust it in the different positions?01/03/2012 Intelligent Furniture – Design for All 57
  58. 58. Module 5.2 object 6: Flexible cloakroom manufacturer: Haefele, Germany designer: Haefele Cologne R&D website: www.haefele.de Source: www.haefele.de01/03/2012 Intelligent Furniture – Design for All 58
  59. 59. Module 5.2 Source: www.haefele.de01/03/2012 Intelligent Furniture – Design for All 59
  60. 60. Module 5.2 Source: www.haefele.de01/03/2012 Intelligent Furniture – Design for All 60
  61. 61. Module 5.2 accessory 2: Leonardo - door handle picture rights not approved Source: www.ghidini.com01/03/2012 Intelligent Furniture – Design for All 61
  62. 62. Module 5.2 Design and production partners: designer: Fabrizio Bianchetti manufacturer: Ghidini, Italy year of production: 2003 website: www.ghidini.it Source: www.ghidini.com01/03/2012 Intelligent Furniture – Design for All 62
  63. 63. Module 5.2 picture rights not approved Drawing: the use of the Leonardo – door handle Source: www.ghidini.com01/03/2012 Intelligent Furniture – Design for All 63
  64. 64. Module 5.2 Description: The handle shows an extended functionality, being easy to use by children, adults, seniors, wheelchairs users. The design determines the handle, allowing the grip at various heights. An innovative shape addresses the issues of accessibility and ease of use without formal or psychological barriers. Source: www.ghidini.com01/03/2012 Intelligent Furniture – Design for All 64
  65. 65. Module 5.2 picture rights not approved Pictures: different kinds of Leonardo door handle Source: Ghidini01/03/2012 Intelligent Furniture – Design for All 65
  66. 66. Module 5.2 Advantage/disadvantage according to the use and the users Added to the given questions, the following ones are suggested: - Is it easy to use? - Is it easy to understand, since its so different?01/03/2012 Intelligent Furniture – Design for All 66
  67. 67. Module 5.2 Some more objects to be added, according to the partners/national experiences and materials01/03/2012 Intelligent Furniture – Design for All 67
  68. 68. Module 6: Communicating DfA products01/03/2012 Intelligent Furniture – Design for All 68
  69. 69. Module 6 How do people find out about your offer? • Via brochures? • On the internet? • At fairs? • In the media? • On recommendations?01/03/2012 Intelligent Furniture – Design for All 69
  70. 70. Module 6 Getting to know the customer… • Which purchase motives do they have? • What do they expect from the product (Status, aesthetics and/or functionality)? • What price are they willing to pay? • What kind of advertising material are they able to perceive? • What kind of abilities and disabilities do they have?01/03/2012 Intelligent Furniture – Design for All 70
  71. 71. Module 6 Preliminary considerations • determine motives for the purchase decision • determine advertising efforts and communication instruments that lead to a purchase decision • image advertising instead of product advertising01/03/2012 Intelligent Furniture – Design for All 71
  72. 72. Module 6 Preliminary considerations • intelligent advertising instead of „hard selling“ • communication of feelings, emotions, status, prestige • clearly structured, accessible and easy to understand advertising • practice „integrated marketing“01/03/2012 Intelligent Furniture – Design for All 72
  73. 73. Module 6 Integrated Marketing no target group maketing for „disabled people“ or for „senior people“otherwise: • …creation of a negative exclusiveness as a result of an unilateral position • …exclusion of older and disabled guests in place of inclusion • …frighting off other potential customers (stigmatisation)01/03/2012 Intelligent Furniture – Design for All 73
  74. 74. Module 6 Integrated Marketing • identification with the offer must be guaranteed • inconspicuous placing of messages illustrate that offers are suitable also for customers with different lifestyles • market segmentation should focus on the needs of the customers, not on age or disability01/03/2012 Intelligent Furniture – Design for All 74
  75. 75. Module 6 Integrated Marketing • emphasize purchase motives – not problems • enhance functionality and design quality • clear relation to the product und and facts, professional advice • authenticity and honesty • always mark the positive • avoid stereotypes Source: Kaldewei www.kaldewei.de01/03/2012 Intelligent Furniture – Design for All 75
  76. 76. Module 6 How to reach your target group? • find topics and frame messages • choice of appropriate media • choice of appropriate language • appropriate sound • appropriate volume • appropriate pictures • authenticity01/03/2012 Intelligent Furniture – Design for All 76
  77. 77. Module 6 How to reach your target group? benchmarking...01/03/2012 Intelligent Furniture – Design for All 77
  78. 78. Module 6 DEDON • www.dedon.de • “its products setting and continually raising the standard for quality, design and desirability““ • „in everything we do, we want our quality to be the best“ • „at DEDON, positive social action is an everyday expression of our culture“01/03/2012 Intelligent Furniture – Design for All 78
  79. 79. Module 6 Source: www.dedon.de01/03/2012 Intelligent Furniture – Design for All 79
  80. 80. Module 6 Source:www.dedon.de01/03/2012 Intelligent Furniture – Design for All 80
  81. 81. Module 6 extremis • www.extremis.be • “It is our mission to design products that offer functional solutions for everyday use.“ • “The starting point never is "lets make a beautiful product", but rather how can we offer added value to people buying our products. And if we have achieved all of this, only then can we think of making it beautiful.”01/03/2012 Intelligent Furniture – Design for All 81
  82. 82. Module 6 Source: www.extremis.be01/03/2012 Intelligent Furniture – Design for All 82
  83. 83. Module 6 Source: www.extremis.be01/03/2012 Intelligent Furniture – Design for All 83
  84. 84. Module 6 Source: www.extremis.be01/03/2012 Intelligent Furniture – Design for All 84
  85. 85. Module 6 OXO • www.oxo.com • „OXO is dedicated to providing innovative consumer products that make everyday living easier“ • “Universal Design - A philosophy of making products that are easy to use for the widest possible spectrum of users”01/03/2012 Intelligent Furniture – Design for All 85
  86. 86. Module 6 Source: www.oxo.com01/03/2012 Intelligent Furniture – Design for All 86
  87. 87. Module 6 Source: www.oxo.com01/03/2012 Intelligent Furniture – Design for All 87
  88. 88. Module 6 Source: www.oxo.com01/03/2012 Intelligent Furniture – Design for All 88
  89. 89. Module 6 Tischlerei Hegering • www.hegering.tischler.de • „We understand accessibility as comfort or even more as design standard“ • „That`s why we stand for furniture and equipment that focus on the people (and not the other way around)!“01/03/2012 Intelligent Furniture – Design for All 89
  90. 90. Module 6 Screenshot: www. hegering.tischler.de01/03/2012 Intelligent Furniture – Design for All 90
  91. 91. Module 6 Screenshot: www. hegering.tischler.de01/03/2012 Intelligent Furniture – Design for All 91
  92. 92. Module 6 Screenshot: www. hegering.tischler.de01/03/2012 Intelligent Furniture – Design for All 92
  93. 93. Module 6 Tischler Wirges • www.tischler-wirges.de • „As expert for accessible equipment and as master craftsmen we offer aesthetic and functional solutions for any area in your house or flat.“01/03/2012 Intelligent Furniture – Design for All 93
  94. 94. Module 6 Screenshot: www. tischler-wirges.de01/03/2012 Intelligent Furniture – Design for All 94
  95. 95. Module 6 Screenshot: www. tischler-wirges.de01/03/2012 Intelligent Furniture – Design for All 95
  96. 96. Module 6 Design 08/17 • www.design0817.de • „Universal Design for comfortable living“ • „Practical, but not nice - nice but not practical? Is there another way?“01/03/2012 Intelligent Furniture – Design for All 96
  97. 97. Module 6 Screenshot: www. design0817.de01/03/2012 Intelligent Furniture – Design for All 97
  98. 98. Module 6 How to reach your target group? labeling….01/03/2012 Intelligent Furniture – Design for All 98
  99. 99. Module 6 DfA-Start and DfA-Quality labels by DfA Italy - products and systems already on the market (or in production) satisfy all the DfA principles and some/all of their requirements - process oriented - requested by the enterprises Source: translated from www.dfaitalia.it/file/1/vita/pdf1__7.pdf01/03/2012 Intelligent Furniture – Design for All 99
  100. 100. Module 6 The first DfA-Start label (20.01.2010) given to: Autogrill S.p.A. for the fast restoration area Autogrill in Mensa di Ravenna because of the “commitment of Autogrill to realize products and places respectful of norms and regulations, but also of dignity and human diversity” Source: www.totaltool.com01/03/2012 Intelligent Furniture – Design for All 100
  101. 101. Module 6 Which kind of communication tools considering DfA are relevant for my products? Discussion01/03/2012 Intelligent Furniture – Design for All 101
  102. 102. Final conclusion of the seminar01/03/2012 Intelligent Furniture – Design for All 102
  103. 103. Conclusion Is there any place for DfA in your actual production? As a SMEs entrepreneur/designer/.., is there anything in your range of products that can be offered according to DfA? If not, are there any products in your portfolio that can be improved to match expectations and needs according to DfA? Discussion01/03/2012 Intelligent Furniture – Design for All 103
  104. 104. Thank you very much for your interest!01/03/2012 Intelligent Furniture – Design for All 104
  105. 105. This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.01/03/2012 Intelligent Furniture – Design for All 105

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