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Starting recruiting in a county, a city, culture or language you don`t now, is like driving a car in the dark without lights. One of the biggest mistakes in recruiting talent overseas is to use the same recruitment strategy, ethics and tooling as in your home country. In this presentation you will see the effect of the needed recruitment data to attract the best local talent. What drives your target group? What is the expected employer experience? and what recruitment channels are the most effective?