Here is a case study on the promotion of a Bollywood Movie, Ankur Arora Murder Case, using Social Media. The movie received excellent critic ratings & positive word of mouth however failed to dazzle at the Box office. Everyone agrees that the product was sound, however the quandary remains unsolved - Would this product have worked better if a prominent actor was part of the project or did the movie fail because it was late to go-to-market or was the theme too niche to attract a large audience?
Here is an overview of the Social Media Marketing strategy adopted to promote the movie. Certainly the initial campaigns (LIKES/ COMMENTS/ SHARES per post on Facebook) signalled that vanilla strategy of promoting a Bollywood movie wouldn’t work. IntelliAssist then created an out-of-the-box LIGHT A CANDLE FOR JUSTICE campaign to engage youth & spread a positive word of mouth. The presentation captures a few screenshots!