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TWITTERCENSUS?

 Biggest Twitter study in the Nordics
 Third annual study
 First time including Finland!
Method

    4. Add              1. Get
friends and              from                 Block
  followers             queue




              3. Save   Finnish?   2. Check
                                   language
More on methodology

 Finnish = writes primarily in Finnish
 Excluded:
  – No tweets
  – Protected account
  – Zero friends AND zero follower
 Included
  – At least one tweet
  – Followed by, or following, at least one account
    identified as Finnish
Problem with methodology?


  A
                                D


           C

                            E

  B
Language analysis

 N-gram-based text-categorization
  – Searches for three letter combinations in
    words
  – Considered stable
  – Worse result with few tweets

  – http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.53.936
    7
RESULTS!
63 632
twitter accounts
17 993 234
  tweets
4 426 015 follower
4 546 311 following
283
average status
   updates
 median = 10
     (Sweden 480)
Average friends

     71
(median = 17)
Average followers

      70
  (median = 6)
= statuses, followers and
friends are very unevenly
        distributed
Tweets per account?

                                      % ofaccounts
 49%



        30%


                 16%

                             4%
                                            0%

 0-9    10-99   100-999   1000-9999        10000-
Tweets per account& total tweets              % ofaccounts
per group                                     % of tweets




49%

                                       39%         38%

           30%


                            18%
                      16%


                 4%               4%
      1%                                      0%

  0-9       10-99     100-999     1000-9999   10000-
The median user…

   10 status updates
   Following 17
   6 followers
   Membersince 2011-12-25
Let’s look at the active!

Active = tweeted in last 30 days
25 965
twitter accounts
 whohavetweeted in the last 30 days
Active users

Averagestatuses     633
Meanstatuses        62

Averagefriends    127
Meanfriends       44

Averagefollowers 141
Meanfollowers    15
0
             1000
                    2000
                           3000
                                  4000
Aug-06
Dec-06
Apr-07
Aug-07
Dec-07
Apr-08
                                         accounts/month




Aug-08
Dec-08
Apr-09
Aug-09
Dec-09
                                                          Registrations per month




Apr-10
Aug-10
Dec-10
Apr-11
Aug-11
Dec-11
Apr-12
Aug-12
Dec-12
0%
        1%
        2%
        4%
        5%
        6%
        7%
        9%




        3%
        8%
 0:00
 1:00
 2:00
 3:00
 4:00
 5:00
 6:00
 7:00
 8:00
 9:00
             Finland




10:00
                       When (not) to tweet




11:00
12:00
13:00
14:00
             Sverige




15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
Most common words in description:

finlandfinnishmusic love life media
suomen student sports girl hockey
 helsinkiopiskelijasocial marketing
    business toimittaja journalist
          universityfootball
3%
of tweets aregeotagged
    (DK 5%, SE 4%)
Lengthof tweets
45000


40000


35000


30000


25000


20000


15000


10000


 5000


    0


        1           140
Which client is used to tweet?

                  FINLAND        DENMARK           SWEDEN
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
      web   Facebook   Twitter for   twitter for    Tweet    TweetDeck Instagram
                        Iphone        Android       button
Force atlas graph
The Graph!

 Nodes sharing characteristics
  (friends/followers) will cluster
 Force directed layout
 Repulsion, attraction, gravitation
 Similar nodes will be close
 Nodes from same cluster will be drawn
  together
Whatdoes color x mean?

 I don’tknow – youfindout!
 (The clusters aremathematical –
  butourexperience from Sweden
  saisthattheyarevery relevant)

 … but:
IT/business/media


    manga/
    anime



                                                            librarians



                                                        churches
sports


                                                 media & politics




             entertainment
www.finnishtwitter.com
www.finnishtwitter.com/graph
Tack ochhej!

@hampusbrynolf
hampus.brynolf@intellecta.se

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TwitterCensus: Analyzing 63K Finnish Twitter Accounts