FRANCE24 Presentation

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FRANCE24 Presentation

  1. 1. Take a fresh look at world news ‫ﻧﻈﺮة ﺟﺪﻳﺪة إﻟﻰ اﻷﺧﺒﺎر اﻟﺪوﻟﻴﺔ‬ Un nouveau regard sur l’actualité internationale L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  2. 2. 24/7 Global News Channel ENGLISH FRENCH ARABIC 1st channel to broadcast simultaneously in English, French and Arabic France24 is available on TV, web and mobile L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  3. 3. Mission: To cover international current events from a European perspective CULTURE ENTERTAINMENT POLITICS Michael Douglas Angelina Jolie Tony Blair Sean Lennon Mahmoud Abbas Brian de Palma Mahmoud Ahmadinejad Paco Rabanne José Manuel Barroso George Clooney Idriss Déby Mikhaïl Gorbatchev BUSINESS Luiz Inacio Lula da Silva Mouammar Kadhafi Dominique Strauss-Kahn Ban Ki-Moon Alexander Medvedev Joseph Stiglitz Tzipi Livni Pascal Lamy Pervez Musharraf Jean-Claude Trichet Shimon Perez Abdoulaye Wade L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  4. 4. FRANCE 24 puts Culture at the forefront of its programming FRANCE 24’s programming is focused on 5 key areas: FRANCE 24 offers a unique balanced programming where culture, business, lifestyle and sports are an essential complement to the news environment. L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  5. 5. Utilizing the highest technology to offer news where you are FRANCE 24 live streaming • VOD (200 new videos/day) • Blogs written by our journalists • Newsletters, alerts and news summary (600 000/day) • The “Observers” (400 000 visit/ month) • News FRANCE 24 Quiz on Facebook : (465 000 players) • France24 is live on iPhone • m.france24.com on your smartphone The Webby Awards, recognized FRANCE 24’s The Observers website and its iPhone® website with the distinction of “Official Honoree” L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  6. 6. FRANCE 24 is in 101 million Households around the world EUROPE 69 Million HH Via cable, satellite and DSL network 250 operators MIDDLE EAST 17.5 Million HH UNITED STATES 1.9 Million HH 324 million TV viewers AFRICA SUB-SAHARA 160 countries 4.1 Million HH MAGHREB 8.5 Million HH PIONNER DE LA REVOLUTION 3 ECRANS ‫ﺑﺸﺎﺷﺎت ﺛﻼث‬ L’ACTUALITE INTERNATIONALE 24H/24 ‫ﻗﻨﺎة واﺣﺪة‬ 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ LEADING THE 3 SCREEN REVOLUTION PIONNER DE LA REVOLUTION 3 ECRANS 24/7 INTERNATIONAL NEWS LEADING THE 3 ECRANS ‫ﻗﻨﺎة واﺣﺪة ﺑﺸﺎﺷﺎت ﺛﻼث‬ CHANNEL
  7. 7. FRANCE 24 Where we are watched Strategic locations United Nations/ NY, World Bank/Washington, IMF/Washington, WHO/Geneva and lots of french embassies and consulates Hotels Available in the offers by major international hotel chains. A media reference coming soon to 4* and 5* hotel chains thanks to group agreements and a network of local agents Airports Stations 30 salons / lounges Salon / lounge Frequent Travelers 4.5 million travelers/year in Strasbourg L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  8. 8. FRANCE24.com is Leader in many countries FRANCE 24 has 7 Mill unique visitors a month France Germany Spain Italy UK USA 1 487 481 347 459 666 3 334 RANK amongst #1 #1 #1 #1 #2 #3 international TV news websites 201 135 214 133 10 603 5 053 209 202 228 107 588 23 166 0 6 37 61 14 36 0 0 22 16 80 696 0 0 0 0 4 0 Source : Nilesen NetRatings Médiametrie June 2009- Number of unique visitors in thousands L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  9. 9. France 24 Who is our audience? L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  10. 10. France 24 Audience profile Male (74%) High average annual 46% have a university degree or personal income: above 56,9 k€ With an international focus and heavy travellers 10% are C-suite in the private sector 53% work for a 100+ employee company Top managers, decision makers 7% have started their own company Most frequent traveller: Average # business airtrips = 13.2 Base : All EMS respondents (EMS + C-EMS) Universe : FRANCE 24 monthly viewers L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  11. 11. Profiling: Managerial positions with high purchasing power Men High incomes Audience composition 73% : ind.116 Average income > € 52 110 Between 35 and 55 years old (Average annual and personal income) 53 000 55 + yrs 24% 52 110 27% 45/54 yrs 26% 49 718 35/44 yrs 28% 73% Men Women 48 000 FRANCE 24 Moy EMS 21/34 yrs 22% 0% 30% Source : EMS Summer (EMS + C-EMS) – monthly visitors L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  12. 12. Our audience breathes High income and Executive positions 60 000 High income FRANCE 24 viewers' income are sharply higher than 56 907 average PETV News viewers' 53 919 49 718 45 000 EMS PETV News FRANCE 24 Trendsetters and executive N°1 in affinity on luxury brands’ consumers: ind.132 N°1 in affinity on Business or First Class’ passengers : ind.148 N°1 in affinity on households owning several cars : ind.113 N°1 in affinity on high-ranged television’s owners : ind.114 (widescreen, LCD, Plasma, HDTV, home cinema) N°1 in affinity on trendsetters of technology : ind.138 Source : EMS 2008 Summer release (EMS + C-EMS) – base : monthly viewers L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  13. 13. The typical advertiser in France24 - Travel committees and responsible offices: country, regional, town - Travel agencies and operators - Airlines, trains, tourism transportation - Hotel and resorts - Cultural institutions: theatres, museums, galleries - International festivals and conferences - Investment and trade promotion agencies - Financial institutions: banks, money transfer companies - Big national brands with international distribution - Companies in search of venture capital - Outsourcing services L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  14. 14. High Quality TV Programs Business Programs Culture Programs BUSINESS FIGURES – DAILY The closing of the European stock exchanges in pictures CULTURE - DAILY 5 broadcasts a week 1 month (4 w) / 40 billboards Culture without frontiers and with an open mind, artists who have stood the test of time, stars, discoveries and razzamatazz… 56 broadcasts / week 1 month (4 s) / 448 billboards BUSINESS– DAILY All the inside news on world business and the information essential to understanding economics. 51 broadcasts / week 1 month (4 w) / 408 billboards LIFESTYLE - DAILY A 3 min program dedicated to lifestyle : design and decoration, food and wines, architecture, fashion, etc. 83 broadcasts a week 1 month (4 w) / 664 billboards BEYOND BUSINESS – SEMIMONTHLY Competition, economic combat, merciless confrontation between companies, states… FASHION - WEEKLY 25 broadcasts a month 1 month (4 w) / 50 billboards – All the best from the Parisian and international catwalks and behind the scenes at the big names in haute couture. 23 broadcasts a week 1 month (4w) / 184 billboards THE BUSINESS INTERVIEW - WEEKLY A weekly interview with a personality from the wold of economics. 8 broadcasts a week 1 month (4 w) / 64 billboards – WEB NEWS - DAILY News as seen on the web and about the web 60 broadcasts a week 1 month (4 w) / 480 billboards L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  15. 15. High Quality TV Programs Travel and Discovery Theme magazines THE WEEK IN FRANCE - WEEKLY TOP STORY - DAILY Weekly magazine focused on France. Topics addressed are Our journalist analyses the international event of the day with a social, economic, political events report and a guest in the studio. 8 broadcasts a week 1 month (4 w) / 64 billboards 18 broadcasts / week 1 month (4 w) / 144 billboards THE WEEK IN EUROPE – WEEKLY WEATHER – DAILY Weekly magazine focused on Europe. Topics addressed are Worldwide weather forecast in 3D. Short and long formats. social, economic, political events 48 broadcasts a day 1 month (4 w) / 2 688 billboards 8 broadcasts a week 1 month (4 w) / 64 billboards SPORTS - DAILY THE WEEK IN THE AMERICAS – WEEKLY All the news on world sports from the grounds and elsewhere. Weekly magazine focused on the Americas. Topics 61 broadcasts a week 1 month (4 w) / 488 billboards adressed are social, economic, political events 8 broadcasts a week 1 month (4 w) / 64 billboards ENVIRONMENT - WEEKLY THE WEEK IN ASIA - WEEKLY All you need to know about the planet in all its facets. Weekly magazine focused on Asia. Topics addressed are 18 broadcasts a week 1 month (4 w) / 144 billboards social, economic, political events 7 broadcasts a week 1 month (4 w) / 56 billboards IN THE WEEKLIES - WEEKLY THE WEEK IN AFRICA - WEEKLY Analysis of the front pages from around the world. Weekly magazine focused on Africa. Topics addressed are 16 broadcasts during the weekend 1 month (4 w) / 128 social, economic, political events billboards 7 broadcasts a week 1 month (4 w) / 56 billboards THE WEEK IN THE MIDDLE EAST – WEEKLY HEALTH - WEEKLY Weekly magazine focused on the Middle east. Topics A scientific and medical news magazine programme. 19 broadcasts a week 1 month (4 w) / 152 billboards addressed are social, economic, political events 8 broadcasts a week 1 month (4 w) / 64 billboards THE WEEK IN THE MAGHREB – WEEKLY CARING– EVERY 2 WEEKS Weekly magazine focused on North Africa and the Maghreb. Analysis of the front pages from around the world Topics addressed are social, economic, political events 26 broadcasts / month 1 month (4 w) 52 billboards 8 broadcasts a week 1 month (4 w) / 64 billboards L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  16. 16. High Quality TV Programs IN THE FRENCH PAPERS – WEEKLY THE FRANCE 24 DEBAT – DAILY Live from the newsroom, a 5-minute panorama of Live from the studio, a debate on the subject of France's newspaper headlines. Presented by James the day, with 3 guests. Creedon 14 broadcasts a week 1 month (4 w) /112 billboards 5 broadcasts a week 1 month (4 w) / 40 billboards THE FRANCE24 INTERVIEW- DAILY An interview with a French or international IN THE PAPERS - WEEKY personality from the world of economics, politics, Live from the newsroom, James Creedon overviews culture or diplomacy. and comments the world's newspaper headlines. 23 broadcasts a week 1 month (4 w) / 184 billboards 5 broadcasts a week 1 month (4 w) / 40 billboards FACE OF – DAILY Every day, two journalists from the international press cross FOCUS – WEEKLY swords on the new topic of the day… 19 broadcasts a week 1 month (4 w) / 152 billboards From the newsroom, an exclusive report is analyzed and commented by Mark Owen and its author or a guest. 25 broadcasts a week 1 month (4 w) / 200 REPORT– WEEKLY billboards Every week-end, Loïck Berrou presents the 4 best reports of the week THE OBSERVERS– EVERY FORNIGHT magazine 10 broadcasts a week 1 month (4 w) / 80 billboards program presenting previously unpublished content and images supplied by the 2000 Internet users around the world who have picked FRANCE 24 as their REPORTERS - WEEKLY medium for eyewitness reporting on events as they unfold. Every week end, Loïck Berrou presents the 4 best reports of the 27 broadcasts a week 1 month (4 w) / 108 week billboards 16 broadcasts a week 1 month (4 w) / 128 billboards 24 HOURS IN FRANCE – DAILY CAMPAIGN CHRONICLE – WEEKLY A 2 min round-up of the major events of the day in From the newsroom, Melissa Bell comments and analyzes on France the day's major events in France 25 broadcasts a week 1 month (4 w) / 200 5 broadcasts a week 1 month (4 w) / 40 billboards billboards L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  17. 17. FRANCE24.com Advertising possibilities LEADERBOARD 728*90 SKYSCRAPER 120*600 MPU 300*250 BANNER 468*60 VIDEO MPU 300*600 PIONNER DE LA REVOLUTION 3 ECRANS ‫ﺑﺸﺎﺷﺎت ﺛﻼث‬ L’ACTUALITE INTERNATIONALE 24H/24 ‫ﻗﻨﺎة واﺣﺪة‬ 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ LEADING THE 3 SCREEN REVOLUTION PIONNER DE LA REVOLUTION 3 ECRANS 24/7 INTERNATIONAL NEWS LEADING THE 3 ECRANS ‫ﻗﻨﺎة واﺣﺪة ﺑﺸﺎﺷﺎت ﺛﻼث‬ CHANNEL
  18. 18. FRANCE24.com Advertising possibilities INTERSTITIEL 500*500 SKINNING SPECIAL MICROSITE PIONNER DE LA REVOLUTION 3 ECRANS ‫ﺑﺸﺎﺷﺎت ﺛﻼث‬ L’ACTUALITE INTERNATIONALE 24H/24 ‫ﻗﻨﺎة واﺣﺪة‬ 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ LEADING THE 3 SCREEN REVOLUTION PIONNER DE LA REVOLUTION 3 ECRANS 24/7 INTERNATIONAL NEWS LEADING THE 3 ECRANS ‫ﻗﻨﺎة واﺣﺪة ﺑﺸﺎﺷﺎت ﺛﻼث‬ CHANNEL
  19. 19. And one more reason to work with France 24 France 24 wins the “AIB Editors’ Award 2008” – Best International Media of the year 1 L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL
  20. 20. Merci ‫ﺷﻜﺮا‬ Thank you L’ACTUALITE INTERNATIONALE 24H/24 24/24 ‫اﻷﺣﺪاث اﻟﺪوﻟﻴﺔ‬ 24/7 INTERNATIONAL NEWS CHANNEL

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