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Open Platform for Next-Gen Analytics

              Boyd Davis
                VP Intel Architecture Group
                GM Datacenter Software Division
                @IntelITS
Legal Information
Today’s presentations contain forward-looking statements. All statements made that are not historical facts are subject to a number of
risks and uncertainties, and actual results may differ materially. Please refer to our most recent Earnings Release and our most recent
Form 10-Q or 10-K filing for more information on the risk factors that could cause actual results to differ.
If we use any non-GAAP financial measures during the presentations, you will find on our website, intc.com, the required reconciliation
to the most directly comparable GAAP financial measure.
INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS”. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS
IS GRANTED BY THIS DOCUMENT. INTEL ASSUMES NO LIABILITY WHATSOEVER AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO THIS
INFORMATION INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT,
COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT.

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark
and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the
results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance
of that product when combined with other products.

Intel product plans in this presentation do not constitute Intel plan of record product roadmaps. Please contact your Intel representative to obtain Intel's current plan of
record product roadmaps.

Intel's compilers may or may not optimize to the same degree for non-Intel microprocessors for optimizations that are not unique to Intel
microprocessors. These optimizations include SSE2, SSE3, and SSE3 instruction sets and other optimizations. Intel does not
guarantee the availability, functionality, or effectiveness of any optimization on microprocessors not manufactured by Intel.

Microprocessor-dependent optimizations in this product are intended for use with Intel microprocessors. Certain optimizations not
specific to Intel microarchitecture are reserved for Intel microprocessors. Please refer to the applicable product User and Reference
Guides for more information regarding the specific instruction sets covered by this notice.

Notice revision #20110804
Making sense of one petabyte




  50x 13y 11s
        To read                                To view                                           To generate
in Library of Congress                       as HD Video                                           in 2012



              http://blogs.loc.gov/digitalpreservation/2011/07/transferring-libraries-of-congress-of-data/
Analysis of data can transform society

          Enhance scientific understanding, drive
          innovation, and accelerate medical cures


          Create new business models and
          improve organizational processes


          Increase public safety and improve
          energy efficiency with smart grids
Virtuous cycle of data-driven user experience
                                     Richer
                                user experiences

  Richer data to
     analyze
                                   CLIENTS




                                 Richer data
     CLOUD                      from devices



                             INTELLIGENT SYSTEMS
Intel at the intersection of forces behind big data

         HPC                                            Cloud                                      Open Source

                    Intel®
               TrueScale
               Infiniband




Enabling exascale computing            Helping enterprises build                                   Contributing code and
   on massive data sets                open interoperable clouds                                    fostering ecosystem


                              * Other names and brands may be claimed as the property of others.
Democratize data analysis from edge to cloud


                            Unlock value in silicon

                            Support open platforms


                            Deliver software value
History of Intel and Apache Hadoop*
                                                                                                Product
                                                           Optimization
                                 Tuning
           Benchmarking
                                                                                                  Release 2.0
Research                               Telco                     Smart City
                                                                                                         (2012)

                                                                                         Release 1.0
                 HiBench      Healthcare                         Retail                         (2011)
                                                      Web
  Open Cirrus*


2009                                                                                                              2013
                           * Other names and brands may be claimed as the property of others.
Announcing availability of
Intel® Distribution for Apache Hadoop* software

                      Hardware-enhanced performance & security

                      Enables partner innovation in analytics

                      Strengthens Apache Hadoop* ecosystem




             * Other names and brands may be claimed as the property of others.
Intel® Distribution for Apache Hadoop* software
                                                                                                Intel® Manager for Apache Hadoop software
                                                                                             Deployment, Configuration, Monitoring, Alerts, and Security



                                          Data Exchange
                                Sqoop 1.4.1
                                                                                       Oozie 3.3.0       Pig 0.9.2           Mahout 0.7             R connectors            Hive 0.9.0




                                                                                                                                                                                         HBase 0.94.1
                                                                                         Workflow          Scripting         Machine Learning            Statistics          SQL Query




                                                                                                                                                                                                    Columnar Store
                                                          Zookeeper 3.4.5
                     	
  	
                                             Coordination
                                                                                                                       YARN (MRv2)
                                                                                                             Distributed Processing Framework
                                Flume 1.3.0
                                          Log Collector




                                                                                                                               HDFS 2.0.3
                                                                                                                       Hadoop Distributed File System


Intel proprietary

Intel enhancements contributed back to open source
                                                                                                     All external names and brands are claimed as the property of others.

Open source components included without change
Intel® Distribution for Apache Hadoop* software

          •  Up to 20x faster decryption with AES-NI*

          •  Optimized with SSD and Cache Acceleration

          •  Up to 8.5X faster queries in Hive*

          •  Hardware-enhanced compression with AVX & SSE4.2

          •  Automated tuning with Intel® Active Tuner
                             *Based on internal testing
Sold with World-Class Intel Support


      Annual Subscription with Technical Support

      Support Coverage Options: 24x7 or 8x5

      Via Solution Vendors and Service Providers
Backed by broad portfolio of datacenter products
                     Software
                           Cache
                           Acceleration
                           Software




       Server     Storage & Memory        Network
Paul Perez
                                 Vice President and GM
                                     Data Center Group




* Other names and brands may be claimed as the property of others.
Intel portfolio delivers balanced performance
  >4 hours                                                                                                             Shown to improve 1 Terabyte sort
                                                                                                                              from 4 hours to 7 minutes
                                                         Intel® Xeon®
                                                           E5-2690
                                                          processor

                                                       ~50%
                                                     improved                                                         Intel® SSD
                                                                                                                      520 Series                                                 Intel® 10GbE
 Intel® Xeon                                                                                                                                                                       Adapters
    5690                                                                                                           ~80%                                                                                                               Intel® Distribution for
                                                                                                                                                                                                                                        Apache Hadoop*
                                                                                                                 improved                                                       ~50%                                                         software
 7200 HDD                                                                                                                                                                     improved
                                                                                                                                                                                                                                              ~40%
                                                                                                                                                                                                                                            improved
1GbE Adapter
                                                                                                                                                                                                                                            ~7 minutes
    Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.  Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and
    functions.  Any change to any of those factors may cause the results to vary.  You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with
    other products.
    Source: Intel Internal testing
    For more information go to : intel.com/performance
                                                                              Other brands and names are the property of their respective owners
     `
Proven in the enterprise
Using the Intel® Distribution to gain tremendous results



                                                       IT




                 * Other names and brands may be claimed as the property of others.
Satnam Alag
                               Vice President and CTO




* Other names and brands may be claimed as the property of others.
Delivering innovation in the open


Pipeline of innovation from Intel Labs
   •  Machine Learning
   •  Data-Intensive Algorithms & Computer Architecture


Roadmap of open source from Intel Software
   •  Project Panthera: Standard SQL on Apache Hadoop
   •  Project Rhino: Hardening Apache Hadoop
Lighting up unused data for big impact
   Intel accelerating adoption of Hadoop
                      +
   Apache Hadoop landing on Intel Xeon
                                                2 years faster




                                                                       Units
                      Intel® Xeon processor growth from big data use

 2013        2014            2015          2016             2017
With broad support from the ecosystem




           * Other names and brands may be claimed as the property of others.
Enabling partner innovation in next-gen analytics
                  Richard Pledereder, Senior Vice President
                                  SAP® HANA* Engineering

                               Steve Garrou, Vice President
                                           Global Solutions

                   Ranga Rangachari, Vice President and GM
                                          Storage Business

                          Paul Perez, Vice President and GM
                                          Data Center Group
Summary

•  Intel announced Intel® Distribution for Apache Hadoop* software

•  Delivers hardware-enhanced capabilities and software enhancements

•  Backed by broad portfolio of Intel data center products

•  Contributes to open source and supports Apache Hadoop

•  Enabling ecosystem of partners to innovate on analytics solutions
Q&A
Legal Disclaimers
All products, computer systems, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice.
Intel processor numbers are not a measure of performance.  Processor numbers differentiate features within each processor family, not across
different processor families.  Go to: http://www.intel.com/products/processor_number

Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from
published specifications. Current characterized errata are available on request.


Intel® Virtualization Technology requires a computer system with an enabled Intel® processor, BIOS, virtual machine monitor (VMM).  Functionality,
performance or other benefits will vary depending on hardware and software configurations.  Software applications may not be compatible with all
operating systems.  Consult your PC manufacturer.  For more information, visit http://www.intel.com/go/virtualization


No computer system can provide absolute security under all conditions.  Intel® Trusted Execution Technology (Intel® TXT) requires a computer
system with Intel® Virtualization Technology, an Intel TXT-enabled processor, chipset, BIOS, Authenticated Code Modules and an Intel TXT-compatible
measured launched environment (MLE).  Intel TXT also requires the system to contain a TPM v1.s.  For more information, visit http://www.intel.com/
technology/security


Intel, Intel Xeon, Intel Atom, Intel Xeon Phi, Intel Itanium, the Intel Itanium logo, the Intel Xeon Phi logo, the Intel Xeon logo and the Intel logo are
trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

Other names and brands may be claimed as the property of others.
Copyright © 2013, Intel Corporation. All rights reserved.
Apache Hadoop Performance Test Configuration
                               4 hours to 7 minutes
          Cluster Configuration                                                          Head Node Hardware
          q  1 Head Node (name node, job tracker)                                       q  1 x Dell r710 1U servers
          q  10 Workers (data nodes, task trackers)                                           §  Intel: 2x3.47GHz Intel® Xeon®
          q  10-Gigabit Switch: Cisco Nexus 5020                                                  processor X5690
                                                                                               §  Memory: 48G RAM
                                                                                               §  Storage: 10K SAS HDD
          Software Configuration                                                               §  Intel® Ethernet 10 Gigabit SFP+
          q    Intel Distribution for Apache Hadoop 2.1.1
                                                                                               §  Intel® Ethernet 1 Gigabit
          q    Apache Hadoop 1.0.3
          q    RHEL 6.3
          q    Oracle Java 1.7.0_05                                                     Worker Node Hardware
Results have been estimated based on internal Intel analysis and are provided for
                                                                                         10 x Dell r720 2U servers
informational purposes only. Any difference in system hardware or software design or          §  Intel: 2 x 2.90Ghz Intel® Xeon® processor E5-2690
configuration may affect actual performance. Software and workloads used in
performance tests may have been optimized for performance only on Intel                       §  Memory: 128G RAM
microprocessors. Performance tests, such as SYSmark and MobileMark, are measured
using specific computer systems, components, software, operations and functions. Any          §  Storage: 520 Series SSDs
change to any of those factors may cause the results to vary. You should consult other
information and performance tests to assist you in fully evaluating your contemplated
                                                                                              §  Intel® Ethernet 10 Gigabit SFP+
purchases, including the performance of that product when combined with other
products. Note: The below disclaimer should be included whenever the general
                                                                                              §  Intel® Ethernet 1 Gigabit
performance disclaimer is used, but should be numbered separately:
Configurations: [describe config + what test used + who did testing]. For more
information go to http://www.intel.com/performance

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Intel And Big Data: An Open Platform for Next-Gen Analytics

  • 1. Open Platform for Next-Gen Analytics Boyd Davis VP Intel Architecture Group GM Datacenter Software Division @IntelITS
  • 2. Legal Information Today’s presentations contain forward-looking statements. All statements made that are not historical facts are subject to a number of risks and uncertainties, and actual results may differ materially. Please refer to our most recent Earnings Release and our most recent Form 10-Q or 10-K filing for more information on the risk factors that could cause actual results to differ. If we use any non-GAAP financial measures during the presentations, you will find on our website, intc.com, the required reconciliation to the most directly comparable GAAP financial measure. INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS”. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. INTEL ASSUMES NO LIABILITY WHATSOEVER AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO THIS INFORMATION INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Intel product plans in this presentation do not constitute Intel plan of record product roadmaps. Please contact your Intel representative to obtain Intel's current plan of record product roadmaps. Intel's compilers may or may not optimize to the same degree for non-Intel microprocessors for optimizations that are not unique to Intel microprocessors. These optimizations include SSE2, SSE3, and SSE3 instruction sets and other optimizations. Intel does not guarantee the availability, functionality, or effectiveness of any optimization on microprocessors not manufactured by Intel. Microprocessor-dependent optimizations in this product are intended for use with Intel microprocessors. Certain optimizations not specific to Intel microarchitecture are reserved for Intel microprocessors. Please refer to the applicable product User and Reference Guides for more information regarding the specific instruction sets covered by this notice. Notice revision #20110804
  • 3. Making sense of one petabyte 50x 13y 11s To read To view To generate in Library of Congress as HD Video in 2012 http://blogs.loc.gov/digitalpreservation/2011/07/transferring-libraries-of-congress-of-data/
  • 4. Analysis of data can transform society Enhance scientific understanding, drive innovation, and accelerate medical cures Create new business models and improve organizational processes Increase public safety and improve energy efficiency with smart grids
  • 5. Virtuous cycle of data-driven user experience Richer user experiences Richer data to analyze CLIENTS Richer data CLOUD from devices INTELLIGENT SYSTEMS
  • 6. Intel at the intersection of forces behind big data HPC Cloud Open Source Intel® TrueScale Infiniband Enabling exascale computing Helping enterprises build Contributing code and on massive data sets open interoperable clouds fostering ecosystem * Other names and brands may be claimed as the property of others.
  • 7. Democratize data analysis from edge to cloud Unlock value in silicon Support open platforms Deliver software value
  • 8. History of Intel and Apache Hadoop* Product Optimization Tuning Benchmarking Release 2.0 Research Telco Smart City (2012) Release 1.0 HiBench Healthcare Retail (2011) Web Open Cirrus* 2009 2013 * Other names and brands may be claimed as the property of others.
  • 9. Announcing availability of Intel® Distribution for Apache Hadoop* software Hardware-enhanced performance & security Enables partner innovation in analytics Strengthens Apache Hadoop* ecosystem * Other names and brands may be claimed as the property of others.
  • 10. Intel® Distribution for Apache Hadoop* software Intel® Manager for Apache Hadoop software Deployment, Configuration, Monitoring, Alerts, and Security Data Exchange Sqoop 1.4.1 Oozie 3.3.0 Pig 0.9.2 Mahout 0.7 R connectors Hive 0.9.0 HBase 0.94.1 Workflow Scripting Machine Learning Statistics SQL Query Columnar Store Zookeeper 3.4.5     Coordination YARN (MRv2) Distributed Processing Framework Flume 1.3.0 Log Collector HDFS 2.0.3 Hadoop Distributed File System Intel proprietary Intel enhancements contributed back to open source All external names and brands are claimed as the property of others. Open source components included without change
  • 11. Intel® Distribution for Apache Hadoop* software •  Up to 20x faster decryption with AES-NI* •  Optimized with SSD and Cache Acceleration •  Up to 8.5X faster queries in Hive* •  Hardware-enhanced compression with AVX & SSE4.2 •  Automated tuning with Intel® Active Tuner *Based on internal testing
  • 12. Sold with World-Class Intel Support Annual Subscription with Technical Support Support Coverage Options: 24x7 or 8x5 Via Solution Vendors and Service Providers
  • 13. Backed by broad portfolio of datacenter products Software Cache Acceleration Software Server Storage & Memory Network
  • 14. Paul Perez Vice President and GM Data Center Group * Other names and brands may be claimed as the property of others.
  • 15. Intel portfolio delivers balanced performance >4 hours Shown to improve 1 Terabyte sort from 4 hours to 7 minutes Intel® Xeon® E5-2690 processor ~50% improved Intel® SSD 520 Series Intel® 10GbE Intel® Xeon Adapters 5690 ~80% Intel® Distribution for Apache Hadoop* improved ~50% software 7200 HDD improved ~40% improved 1GbE Adapter ~7 minutes Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.  Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions.  Any change to any of those factors may cause the results to vary.  You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Source: Intel Internal testing For more information go to : intel.com/performance Other brands and names are the property of their respective owners `
  • 16. Proven in the enterprise Using the Intel® Distribution to gain tremendous results IT * Other names and brands may be claimed as the property of others.
  • 17. Satnam Alag Vice President and CTO * Other names and brands may be claimed as the property of others.
  • 18. Delivering innovation in the open Pipeline of innovation from Intel Labs •  Machine Learning •  Data-Intensive Algorithms & Computer Architecture Roadmap of open source from Intel Software •  Project Panthera: Standard SQL on Apache Hadoop •  Project Rhino: Hardening Apache Hadoop
  • 19. Lighting up unused data for big impact Intel accelerating adoption of Hadoop + Apache Hadoop landing on Intel Xeon 2 years faster Units Intel® Xeon processor growth from big data use 2013 2014 2015 2016 2017
  • 20. With broad support from the ecosystem * Other names and brands may be claimed as the property of others.
  • 21. Enabling partner innovation in next-gen analytics Richard Pledereder, Senior Vice President SAP® HANA* Engineering Steve Garrou, Vice President Global Solutions Ranga Rangachari, Vice President and GM Storage Business Paul Perez, Vice President and GM Data Center Group
  • 22. Summary •  Intel announced Intel® Distribution for Apache Hadoop* software •  Delivers hardware-enhanced capabilities and software enhancements •  Backed by broad portfolio of Intel data center products •  Contributes to open source and supports Apache Hadoop •  Enabling ecosystem of partners to innovate on analytics solutions
  • 23. Q&A
  • 24. Legal Disclaimers All products, computer systems, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice. Intel processor numbers are not a measure of performance.  Processor numbers differentiate features within each processor family, not across different processor families.  Go to: http://www.intel.com/products/processor_number Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request. Intel® Virtualization Technology requires a computer system with an enabled Intel® processor, BIOS, virtual machine monitor (VMM).  Functionality, performance or other benefits will vary depending on hardware and software configurations.  Software applications may not be compatible with all operating systems.  Consult your PC manufacturer.  For more information, visit http://www.intel.com/go/virtualization No computer system can provide absolute security under all conditions.  Intel® Trusted Execution Technology (Intel® TXT) requires a computer system with Intel® Virtualization Technology, an Intel TXT-enabled processor, chipset, BIOS, Authenticated Code Modules and an Intel TXT-compatible measured launched environment (MLE).  Intel TXT also requires the system to contain a TPM v1.s.  For more information, visit http://www.intel.com/ technology/security Intel, Intel Xeon, Intel Atom, Intel Xeon Phi, Intel Itanium, the Intel Itanium logo, the Intel Xeon Phi logo, the Intel Xeon logo and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others. Copyright © 2013, Intel Corporation. All rights reserved.
  • 25. Apache Hadoop Performance Test Configuration 4 hours to 7 minutes Cluster Configuration Head Node Hardware q  1 Head Node (name node, job tracker) q  1 x Dell r710 1U servers q  10 Workers (data nodes, task trackers) §  Intel: 2x3.47GHz Intel® Xeon® q  10-Gigabit Switch: Cisco Nexus 5020 processor X5690 §  Memory: 48G RAM §  Storage: 10K SAS HDD Software Configuration §  Intel® Ethernet 10 Gigabit SFP+ q  Intel Distribution for Apache Hadoop 2.1.1 §  Intel® Ethernet 1 Gigabit q  Apache Hadoop 1.0.3 q  RHEL 6.3 q  Oracle Java 1.7.0_05 Worker Node Hardware Results have been estimated based on internal Intel analysis and are provided for 10 x Dell r720 2U servers informational purposes only. Any difference in system hardware or software design or §  Intel: 2 x 2.90Ghz Intel® Xeon® processor E5-2690 configuration may affect actual performance. Software and workloads used in performance tests may have been optimized for performance only on Intel §  Memory: 128G RAM microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any §  Storage: 520 Series SSDs change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated §  Intel® Ethernet 10 Gigabit SFP+ purchases, including the performance of that product when combined with other products. Note: The below disclaimer should be included whenever the general §  Intel® Ethernet 1 Gigabit performance disclaimer is used, but should be numbered separately: Configurations: [describe config + what test used + who did testing]. For more information go to http://www.intel.com/performance