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How to Identify User Needs with Key Intelligence Topics

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How to Identify User Needs with Key Intelligence Topics

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How to Identify User Needs with Key Intelligence Topics

  1. 1. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How to Identify User Needs with Key Intelligence Topics A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 27 January 2016 ~ featuring ~ Jan Herring Derek Johnson
  2. 2. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Jan Herring Jan P. Herring serves as an advisor to business executives and intelligence professionals. He assists companies in developing and operating their own Business Intelligence Systems, as well as improving their existing intelligence operations. His efforts are focused on increasing the effectiveness of business decisions and corporate performance through the use of BI Systems and the intelligence they produce. He is the President of Herring & Associates LLC, a management consultancy, specializing in intelligence matters. Between 1987 and 1996, Mr. Herring established the profession’s leading business intelligence consultancy at The Futures Group (TFG), an international firm specializing in forecasting, strategic planning and policy analysis. Prior to joining The Futures Group, Mr. Herring was Director of Intelligence at Motorola. Before Motorola, Mr. Herring spent 20 years with the CIA as a professional intelligence officer. Jan’s current research is focused on the Future of Competitive Intelligence and how CI managers might best prepare for that future. Email: jpherring@snet.net The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com. See you next time!
  3. 3. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by α Use the Questions pane on your GoToWebinar control panel and all questions will be answered in the second half of the hour. α You are welcome to tweet any comments on Twitter where we are monitoring the hashtag #IntelCollab or eavesdrop via http://tweetchat.com/room/IntelCollab α Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab α To view the recording and download the PPT file, please register for a trial membership at http://IntelCollab.com. Questions, Commentary & Content
  4. 4. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  5. 5. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by THE SYSTEM Key Intelligence Topic Identifying Management’s Intelligence Needs ... Is the Key to Producing Actionable Intelligence!
  6. 6. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by THE SYSTEM • Strategic and Operational decisions, where competitive factors and forces are major determinates in the outcome. • Early Warning, of both threats and opportunities! • Knowing the competition … and, creating strategies to out-think and out-perform them. • Understanding the actual competitive situation the company currently faces … and, will most likely face in the future! An Expression of Management’s Intelligence Needs (Best defined by its intended business application) Key Intelligence Topics
  7. 7. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by THE SYSTEM Senior Management’s Key Intelligence Topics • Management Decisions and Actions – Future of mobile satellite communications – European entry strategy – selecting the right partner • Early Warning Topics – The introduction of disruptive technologies – Competitor efforts to form alliances with our customers • Key Players: Competitors/Customers/Others – Creating a unifying view of the competition – Competitors’ efforts to acquire our technology
  8. 8. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by THE SYSTEM Dissemination Analysis & Production Decision Makers & Other Users Planning & Direction Information Services & Processing Intelligence Collection & Reporting INTELLIGENCE CYCLE Intelligence Systems Operations
  9. 9. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by THE SYSTEM The Role of Key Intelligence Topics • Critical First Step in Intelligence Process: Identifying Key User’s Intelligence Needs • Provides Focus and Purpose to the Effort • Engages Users in Intelligence Process as: – Providers of feedback – Analysts and forecasters – Collectors and reporters • Becomes an On-going, Management Process – Users must select and prioritize the KITs – Use Ballots, Workshops, etc.
  10. 10. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by THE SYSTEM Pro-Active Mode: Key Intelligence Topics • KIT Process Well Developed & Proven Approach • Regular Meetings with Principal Users –Help them identify and define needs –Feed back mechanism for past/ongoing work –Coordinates user needs and related activities • The Benefits –Permits planning and focused operations –Actively involves management/users in process –“Guarantees” a user for the intelligence produced Identifying User’s Needs
  11. 11. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by THE SYSTEM Types of KITs • Management Decisions and Actions - Formulation & implementation of strategic plans - Capital expenditures affecting competitive positions - Strategic alliances, acquisitions and divestiture • Early Warning Topics - Opportunities that company recognizes first - Threats, including new/emerging competitors - Significant changes in industry, government, technology • Key Players: Competitors, Customers, Others - Greater understanding of their capabilities & intentions - Insight and foresight regarding their actions - Monitoring their activities on an ongoing basis
  12. 12. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by THE SYSTEM • Business Decisions and Strategic/Tactical Actions 1. “What decisions and/or actions will you be facing in the next _____months, where BI/CI could make a significant difference?” 2. How will you use that BI/CI? 3. When will it be needed? • Early Warning Topics (Begin by identifying/discussing a past “surprise” in your industry.) 1. “Identify several topics that you do not want to be surprised by: new competitors, technology introductions, alliances & acquisitions, regulatory changes, etc.” • Key Players in Our Marketplace: Competitor, Customers, Suppliers .. 1. “Identify those players you believe company needs to better understand.” 2. What specifically do we need to know? KIT Protocol
  13. 13. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by THE SYSTEM • What production process will the competition use in their new plant? • How is competition likely to respond to our new product? • How will the government change the regulatory regime we now operate under? • Identify new and emerging competitors, particularly those coming from entirely different industries and businesses • Provide intelligence inputs for the company’s strategic plan to create “our” future competitive environment Some Management KITs
  14. 14. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by THE SYSTEM Intelligence Assessments and Inputs Collection Guidance KIT Action Plans Intelligence Analysis Teams Senior Management Intelligence Reports Intelligence Alerts The Intelligence Unit Collection Operations KITs Analytical Approach and Framework Managing the KIT Process
  15. 15. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by THE SYSTEM International Strategy Chairman Competitor Co. Competitor Z 1. 2. 3. Strengths Weaknesses Strategic Intent Government Plans to . . . Likely Actions: Past Decisions Intelligence Assessments E-mail & Reporting Briefings Intelligence Reports, Newsletters & Early Personality Assessments Current Intelligence Products of the Intelligence Process
  16. 16. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by THE SYSTEM •Involve the User from the Beginning •Include the Future in the Final Product •Link Key Findings to User Responsibilities Producing Actionable Intelligence
  17. 17. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Thank you! Now how about a little Q&A? Email: jpherring@snet.net The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com. See you next time!

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