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The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
How to Elevate Recruiting 
Performance with 
Competit...
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
Powered by 
Stephanie Heyroth 
Stephanie Heyroth is a...
Questions, Commentary & Content 
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
α Use the Questions ...
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
Powered by 
Agenda 
► Building a Recruiting-focused C...
Information Specialist 
role is first introduced 
to Talent Acquisition 
The Intelligence Collaborative 
http://IntelColla...
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
HM 
Powered by 
Operational Structure/Strategy 
CI/Re...
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
Powered by 
Working with the Research Team 
Request 
...
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
Powered by 
Sample KIQs 
► What can you find out abou...
Visualization of Potential Talent Flow 
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
Powered by 
M...
Pacific Northwest Zone 
AVP #1 
VPA #2 
VPA #3 
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
Great...
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
Powered by 
Strategic Company Targeting 
Tier 1 Compa...
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
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Where Can I Find These People?
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
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Competitor Displacement Tracking
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
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Repurposing Existing Intelligence 
► Stra...
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
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Repurposing Existing Intelligence 
► Clai...
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
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Talent-focused Information Sources 
► Wan...
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
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Wanted Analytics
The Intelligence Collaborative 
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Powered by 
Wanted Analytics
The Intelligence Collaborative 
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CEB TalentNeuron 
Solution Components: 
►...
Las Vegas 
Tucson 
The Intelligence Collaborative 
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Talent Movement Analysis from Phoe...
The Intelligence Collaborative 
http://IntelCollab.com #IntelCollab 
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CBRE
The Intelligence Collaborative 
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CareerBuilder Supply & Demand
Thank you! Now how about a little Q&A? 
The Intelligence Collaborative 
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How to Elevate Recruiting Performance with Competitive Intelligence

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How to Elevate Recruiting Performance with Competitive Intelligence

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How to Elevate Recruiting Performance with Competitive Intelligence

  1. 1. The Intelligence Collaborative http://IntelCollab.com #IntelCollab How to Elevate Recruiting Performance with Competitive Intelligence Powered by A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 20 August 2014 ~ featuring ~ Stephanie Heyroth Dr. Craig Fleisher
  2. 2. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Stephanie Heyroth Stephanie Heyroth is an Information Specialist in Human Resources, Talent Acquisition at Allstate Insurance Company in Chicago. She services the information needs of the company’s recruiters for the functions of technology, marketing, claims, product operations, finance, and procurement. Previously, Stephanie worked as a marketing specialist for a software engineering company in Minneapolis. She received a B.A. in advertising and public relations as well as a B.S. in marketing and supply chain management from the University of Minnesota-Twin Cities. She also holds a M.A. in library and information studies from the University of Wisconsin-Madison. Stephanie is an active member of SCIP and SLA. Email: sheyr@allstate.com The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time!
  3. 3. Questions, Commentary & Content The Intelligence Collaborative http://IntelCollab.com #IntelCollab α Use the Questions pane on your GoToWebinar control panel and all questions will be answered in the second half of the hour. α You are welcome to tweet any comments on Twitter where we are monitoring the hashtag #IntelCollab or eavesdrop via http://tweetchat.com/room/IntelCollab α Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab α To view the recording and download the PPT file, please register for a trial membership at http://IntelCollab.com. Powered by
  4. 4. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Agenda ► Building a Recruiting-focused CI Team ► Examples of KIQs and Deliverables ► Repurposing Existing Intelligence ► Talent-focused Information Sources ► Summary, Q&A and Discussion
  5. 5. Information Specialist role is first introduced to Talent Acquisition The Intelligence Collaborative http://IntelCollab.com #IntelCollab AUG. 2012 Shift in Talent Acquisition Operating Model Powered by Building the CI Team in HR at Allstate AUG. 2010 MARCH 2011 Talent Acquisition approves the need for candidate repository MARCH 2012 2nd Librarian to join Allstate Talent Acquisition Team AUG. 2011 Candidate knowledge repository is launched! • New leadership • Limited market knowledge & recruiting capability • Heavy dependency on search firm service • Forecast 2-3 X increase in search volumes Critical Talent Pools across all recruiting “Allstaters recruiting Allstaters” Highly skilled Executive Recruiting team with Recruiters and Search Associates Oct. 2012 CI team is officially created with addition of 3rd member
  6. 6. The Intelligence Collaborative http://IntelCollab.com #IntelCollab HM Powered by Operational Structure/Strategy CI/Research Team Info Specialist Customer #3 Workforce Measurement TA Manager Recruiter Sales, Military Finance, College Technology, Diversity HRBP Info Specialist Sourcer
  7. 7. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Working with the Research Team Request Submitted Reference Interview Research Results Reviewed Research Initiated Request Complete Researcher acknowledges within 24 hours request has been reviewed. Researcher and Requestor agree on research deliverables & deadlines Researcher will continue to discuss request with recruiter to address any potential roadblocks or calibrate on findings Based on nature of request, results will be stored in library on SharePoint site.
  8. 8. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Sample KIQs ► What can you find out about Competitor A’s agency education program? ► Can you verify if Company X is closing the Wheeling office? ► Can you identify all of the electrical trade schools near Chicago, IL? ► What is the diversity composition of CFA holders?
  9. 9. Visualization of Potential Talent Flow The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Map Legend Allstate Employees Type of Employee:
  10. 10. Pacific Northwest Zone AVP #1 VPA #2 VPA #3 The Intelligence Collaborative http://IntelCollab.com #IntelCollab Great Lakes Zone AVP #1 VPA #2 VPA #3 Powered by Competitive Organizational Mapping California Zone AVP #1 VPA #2 VPA #3 VPA #4 Northeast Zone AVP #1 VPA #2 VPA #3 Mid-Atlantic Zone AVP #1 VPA #2 VPA #3 Heartland Zone AVP #1 VPA #2 VPA #3 Texas Zone AVP #1 VPA #2 VPA #3 Great Western Zone AVP #1 VPA #2 VPA #3 Central Zone AVP #1 VPA #2 VPA #3 Florida Zone AVP #1 VPA #2 VPA #3 Southern Zone AVP #1 VPA #2 Mid-America Zone AVP #1 VPA #2 VPA #3 VPA #4
  11. 11. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Strategic Company Targeting Tier 1 Companies Segment Revenue (mm) Profit Margin P/E Analyst Reputation Company #1 Banking 20,064 Company #2 Banking 1,342 Company #3 Banking 1,044 Company #4 Banking 4,266 Company #5* Banking 97,031 Company #6 Financial Services 4,899 Company #7 Financial Services 3,094 Company #8 Financial Services 2,613 Company #9* Financial Services 34,163 Company #10 Financial Services 1,224 Company #11 P&C Insurance 4,105 Company #12 P&C Insurance 3,000 * Great reputation and size of P&L outweighed below average profit margin or P/E = Above average = Average = Below average
  12. 12. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Where Can I Find These People?
  13. 13. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Competitor Displacement Tracking
  14. 14. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Repurposing Existing Intelligence ► Strategy team collected information about competitor’s innovation organization ► Recruiters use that to identify ideal passive candidates ► Example: Insurance Competitor A CEO CAO Business Solutions & Innovation Innovation Disruptive Innovation Leader Disruptive Innovation Team (2) Continuous Innovation Leader Continuous Innovation Team (8) LOB Rotational Positions (22)
  15. 15. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Repurposing Existing Intelligence ► Claims CI tracks all insurance, auto, call center, intelligence, and technology events ► Sourcers can use calendar to search programs and attendees for potential candidates
  16. 16. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Talent-focused Information Sources ► Wanted Analytics ► CEB TalentNeuron ► CBRE ► CareerBuilder Supply & Demand ► LinkedIn ► SimplyMap ► SNL Maps ► Bureau of Labor Statistics ► Glassdoor
  17. 17. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Wanted Analytics
  18. 18. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Wanted Analytics
  19. 19. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by CEB TalentNeuron Solution Components: ► Global Location Profiles ► Global Cost & Salary Benchmarks ► Peer Companies ► Role Views ► Global Talent Pool Insights ► University Outlook ► Monitor ► Job Engine Use Cases ► Strategic Workforce Panning ► Talent Hub Selection & Optimization ► Gaining Competitive Advantages in the Talent Marketplace ► Global Talent Mobility Management ► Recruitment & Sourcing Planning
  20. 20. Las Vegas Tucson The Intelligence Collaborative http://IntelCollab.com #IntelCollab Talent Movement Analysis from Phoenix MSA Powered by CEB TalentNeuron Seattle-Bellevue- Everett Bay Area San Diego Phoenix Denver Wichita Fort Worth Houston Boston Washington, D.C. Talent Movement Analysis to Phoenix MSA Albuquerque New York Austin Los Angeles Talent movement is more than 100 in last 3 years Talent movement is between 51-100 in last 3 years Talent movement is less than 50 in last 3 years Seattle- Bellevue-Everett Bay Area San Diego Phoenix Denver Wichita Fort Worth Houston Boston Washington, D.C. Las Vegas Albuquerque New York Austin Los Angeles Tucson Talent movement is more than 150 in last 3 years Talent movement is more than 100 - 150 in last 3 years Talent movement is between 51-100 in last 3 years Talent movement is less than 50 in last 3 years Source: Talent Neuron research and analysis, Location and Company analysis performed on Sample public profiles, Talent Neuron Job Engine, Company Websites and Careers sections
  21. 21. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by CBRE
  22. 22. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by CareerBuilder Supply & Demand
  23. 23. Thank you! Now how about a little Q&A? The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Stephanie Heyroth Email: sheyr@allstate.com

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