How can we tap into internal sources of competitive insight and document what we capture for future analysis while conveying the rigor involved to elevate our information’s credibility with stakeholders?
Many intelligence teams claim to use non-published information in their reporting, but definitions and processes vary widely. Are there best practices available? Taking advantage of our internal expert networks is about more than just talking to people. This discussion will explore the methodology to build and maintain a high-quality, sustainable network of experts you can call on to identify and fill gaps in your competitive knowledge.
Benefiting from decades of successful experience leading strategic market and competitive intelligence activities, we'll discuss a range of approaches, philosophies, processes and methods to illuminate what role non-published information can play in CI and how to be more effective tapping into information that is so easily available to us.
Specifically, we will discuss many of the benefits of a structured process, such as:
- Identifying gaps in your knowledge (before your stakeholders do!)
- Finding the right sources to fill those gaps while creating a ready pool of sources for future projects
- Creating metrics and measuring each source’s contribution for continued improvement