Marketing democracy has arrived

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Панелна лекция за Афилиейт маркетинг
Как да използваме афилиейт маркетинг, за повишаване на доходите от трафика на сайта.

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Marketing democracy has arrived

  1. 1. Marketing democracy has arrived Dorin Boerescu CEO 2Leva, 2Performant 21st february 2013 interactive-seminars.com
  2. 2. “Affiliate marketing is a type of performance- based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. ” wikipedia
  3. 3. Dorin Boerescu • 39, married, 1 child • Serial entrepreneur – 2 exits, 2 failures, still holds shares in 2 advertising companies (non-executive) • 2009 top affiliate in 2Parale  - convertor.ro • 2011 – 2Leva.bg launch • Since February 2012, member of Leo Burnett Romania • 2013 – 2Performant 2010 1997200420082011
  4. 4. Dorin Boerescu • Founder of ecomTIM.ro – the biggest ecommerce conference in Romania – 13-14 March 2013, 3rd edition • Speakers from Google, Visa, Prestashop, Verve Search, Microsoft, Vodafone • Speaker at Affiliate Management Days in London, 15-16 May 2013 • Attended Affiliate Summit West 2013 Jan – Las Vegas
  5. 5. • Tracking, payments, ecosystem • Flat fee + % from transactions • Win-Win-Win - Everybody is paid only when a transaction is finalized. Affiliate network business model
  6. 6. 2.000+ affiliates schoolsmarts or streetsmarts in online marketing 13 active programs
  7. 7. Valentin. Super affiliate. Independent online marketer. Velina. Super affiliate. Publisher – Sanoma Bliasak Dimitar. Superaffiliate. Clients: Fashion Days – 10% share of sales FashionUP – 10% 3Suisses – 5% Shopping-terapia – 10%
  8. 8. • Additional revenue • Better understanding of audience • Research and know-how What publishers can get from affiliate marketing:
  9. 9. • You can choose any advertiser, depending on target, conversion rate or commission. • Use your available display inventory to test • Start a campaign in several minutes • No strings attached – if the results are not good enough, you can change or stop anytime! Zero sales effort!
  10. 10. • You’re “speaking” only with the network (2Leva) • One point of contact (and contract  ) for many clients. • Monthly payments. Zero client service!
  11. 11. • Find out what your users are buying, when and the average purchase they make. • Use the information in your editorial & sales strategy Understanding your users
  12. 12. • Advertisers with no limits on the budgets – there is literally no spend limitations in a Cost Per Sale campaign. New/fresh clients
  13. 13. Global affiliate market 1996
  14. 14. Affiliate marketing is a “multi-billion marketing channel, which comprises more than 200,000 businesses and individuals” – Performance Marketing Association (2009)
  15. 15. How to generate money through affiliate marketing • Generate CONVERSIONS by sending relevant traffic. • Use banners in the FIRST PLACE to see what products are your users interested in, but after that: • Build dedicated projects for affiliate marketing: • Virtual malls • Price search engines • Daily deals agregators • Cash-back projects • OR send PPC targeted traffic (AdWords, Facebook)
  16. 16. Buying decision process Awareness/advertising/PR Affiliate marketing
  17. 17. • Research is the king – Google Trends, Analytics, 2Leva • Always be testing - advertisers, tools, tactics • Keep and develop only the best performing • Choose a niche based on its potential, not on your passion • Analyze the target, the buying behavior, the advertisers • Learn SEO, Affiliate Marketing, AdWords, Facebook Ads • Become an online marketing expert! • http://www.abestweb.com/ • http://www.affiliates4u.com/forums/
  18. 18. dorin.boerescu@2Performant.com Linkedin.com/in/boerescu Thank you!

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