Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Who will be the Most Digital President?

346 views

Published on

In a highly connected world, having a digitally effective president matters. We should all want a president who understands technology and makes it as pervasive in government as it is in our daily lives. Being digitally effective will change the way the president of the United States governs from organizing supporters to defending against attacks to communicating with everyday citizens. This is what we discovered after analyzing each candidate's digital presence.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Who will be the Most Digital President?

  1. 1. FUN FACT: Rubio uses the Most Social Platforms: AND THE WINNER OF THE MOST DIGITALLY EFFECTIVE PRESIDENT IS Sources: WebPageTest.org, Datanyze, Presidential Candidate’s Websites, Twitter ANALYTICAL TOOLS SOCIAL MEDIA #TWITTEREFFECTIVENESS Web infrastructure is a sign of how sophisticated a digital platform is. To prevent another healthcare.gov disaster, having a sound digital infrastructure is crucial. Performance and Security are integral pieces of a presidential candidate’s web infrastructure. Performance Website size is not correlated with speed. RUBIO has the fastest performing website despite having one of the heaviest sites. HUCKABEE has the slowest performing website despite having one of the lightest sites. Security A SSL certificate is a must have to secure a website. Content Delivery Network Efficient delivery of digital content requires a content delivery network. 87% of candidates DO NOT use SSL certificates even though they are ACCEPTING DONATIONS. Analytical tools allow for greater efficiency and effectiveness with targeting messages to specific audiences. Gone are the days of TV ads. Social Media is front and center. Social platforms allow for the breadth of reach and forge relationships with citizens. It’s about connecting with real world people about real world themes and making it easy and accessible to support change SOCIAL PLATFORMS USED TO ANNOUNCE PRESIDENTIAL CANDIDACY Twitter and Facebook are still the most widely used social media platforms across all candidates. Clinton is the most socially influential by a wide margin. 6x higher than the second most socially influential candidate. Candidates who have raised the most money typically have deeper analytics tools. Clinton and Carson are analytical powerhouses Most widely used analytics tools: Effectively using Twitter can help spread the word, garner support, and get people engaged. Number of Followers/Number of Tweets 4.2MFollowers 1,614Tweets Democrat (Age: 74) Sanders is the oldest presidential candidate (Age: 45) Rubio is the youngest presidential candidate Republican BERNIE SANDERS MARCO RUBIO of presidential candidates use a CDN. 20% Old analog approach Polls New digital approach Analytics FUN FACT: The age difference between them is a millennial. Age and growing up in the computer era have no correlation to digital effectiveness Clinton Tweeted at midnight - a time when most 18-30 year olds are active on social media. BushCruz Trump Twitter  YouTube SnapChat Periscope “Build a 21st century platform to better serve the American people” In a highly connected world, having a digitally effective president matters. We should all want a president who understands technology and makes it as pervasive in government as it is in our daily lives. Being digitally effective will change the way the president of the United States governs from organizing supporters to defending against attacks to communicating with everyday citizens. The following six criteria were used to determine who will be the most digitally effective president. @HillaryClinton WHO WILL BE THE MOST DIGITAL PRESIDENT? # of candidates #of social media tools 1 2 3 4 5 6 10 8 6 4 2 0 WEB INFRASTRUCTURE # of Analytics Tools # of Social Media Tools SSL Secure Twitter Effectiveness Web Page Performance Uses a Content Delivery Network “Hint: It’s not Trump” LEADERBOARD 1. Marco Rubio 2. Bernie Sanders 3. Ben Carson 4. Hillary Rodham Clinton

×