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Case Study - Yellow Pages

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Before switching to Instart Logic, Yellow Pages Canada was a customer of Limelight. While a legacy CDN does a great job of sending data to edge servers, it can do almost nothing to optimize the performance of websites or apps over the internet’s "last mile."

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Case Study - Yellow Pages

  1. 1. CASE STUDY Benefits Summary Using a DevOps first infrastructure allowed for self-sufficient deployment of new content and applications throughout network. Reduced cache purge times down from an arbitrary amount of time that was dependent on previous vendor’s support system to 45 seconds. Given full control for maximum self-sufficiency over updating, bug-fixing, and real-time deployments. Becoming a Mobile-First Company Means Choosing Mobile-First Vendors Resurrection into the Digital Age “The benefits provided by Instart Logic surpassed our expectations,” said Alain Gaeremynck, senior enterprise architect at Yellow Pages. Because its users consider Yellow Pages as their first-choice source for reliable location and business data, keeping every aspect of the website up-to-date is crucial for user success. Yellow Pages knew that its users were largely accessing its site and smartphone app while on the go and often trying to make decisions based on the information they found in the moment. This meant that the Yellow Pages team in charge of pushing changes could not afford to wait on their vendor to work on their support ticket. Users expect the online business they interact with to always be up-to- date and providing real-time data. With Instart Logic’s customer portal, Yellow Pages’ IT team had all the necessary control for self-sufficiency. A company reborn in the Digital Age should look nowhere other than other companies likewise born in a software-centric world for services and solutions. Before switching to Instart Logic, Yellow Pages Canada was a customer of Limelight. While a legacy CDN does a great job of sending data to edge servers, it can do almost nothing to optimize the performance of websites or apps over the internet’s “last mile.” For a company whose user base is overwhelmingly visiting their site or app on their smartphones, the last mile is the most crucial to customer experience. It is now the greatest bottleneck when it comes to content and application delivery across the internet. Instartlogic.com Copyright © Instart Logic, Inc. All rights reserved. “In addition to its intelligent content delivery that adapts to our visitors’ changing environments, Instart Logic’s unique API that allows us to reset cache without having to rely on the CDN has allowed us to manage content delivery more easily and seamlessly to any device.” – Alain Gaeremynck

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