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How often will kids click on that mobile ad banner? will mothers? Are apps for your young audience a part of your mobile plan?
There isn't a lot of research done on mobile app usage patterns among Indian consumers and we at Pulp Strategy set out to seek answers. This research is a first in series of research studies of consumer behavior in relation to mobile applications and has focused on a very significant consumer segment who isn't the primary owner of a smart device but whose pester power is increasingly a powerful force for product adoption and sales.