A brief introduction to some of the fundamental aspects of Inbound Marketing.
Inbound Marketing is a content driven methodology that leverages the Internet to enable people and organizations to
- Be readily found on the Web
- Earn the attention and engagement of prospects
- Establish a value proposition that enhances the volume and quality of leads
Doing Inbound Marketing well is very challenging but the rewards can be very substantial. This presentation provides a glimpse into the nature of this suite of techniques and how to optimize activity and outcomes.
For more introductory information on Inbound Marketing, check out this blog post: http://instantops.blogspot.com/2013/07/introduction-to-inbound-marketing.html