How to Be the Most Fascinating Person In the Room | Sally Hogshead

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Sally Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

Her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into over 12 languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

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  • Daniel P Quinn
    NJ 4 hours ago

    As an IrishITalian w/a grandfather born in Italy and a sisterinlaw who is black, I can profoundly relate to the cultural issues in Italy. Italy is barely a country when most Italians think of themselves as Neapolitans, Romans, Milanese etc. The Mezzogiorno region, half of the country below Rome can be patronized by Italians as alien terrain.
    My passport reads Daniel Basso Quinn, which perplexes the Italians no end, but there is still hope for cultural progress via Potenza, Foggia, and Naples as cultural jewels even if in the rough unpolished state compared to Rome, Florence or Milan.

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How to Be the Most Fascinating Person In the Room | Sally Hogshead

  1. 1. Powered by insights from Sally Hogshead
  2. 2. This presentation consists of highlights from the interview with Moe Abdou, founder & host of 33voices®.
  3. 3. Sally Hogshead Sally Hogshead rose to the top of the adver- tising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, includ- ing almost every major international advertising award. She frequently appears in national media in- cluding NBC’s Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence. Her advertis- ing work hangs in the Smithsonian Museum of American History. @SallyHogshead
  4. 4. 1 Those who add the greatest value focus less on their strengths, and instead, highlight their distinct differences.
  5. 5. 1 Those who add the greatest value focus less on their strengths, and instead, highlight their distinct differences.
  6. 6. 2 While self-awareness is essential to your success, understanding how the world sees you is what will get you noticed.
  7. 7. 3 When you’re at your best, how do you come across?
  8. 8. 3 When you’re at your best, how do you come across? Do you lead with authority?
  9. 9. 3 When you’re at your best, how do you come across? Do you connect with emotion?
  10. 10. 3 When you’re at your best, how do you come across? Do you communicate with care?
  11. 11. 3 When you’re at your best, how do you come across? Do you always set the standard?
  12. 12. 3 When you’re at your best, how do you come across? Do you protect the details?
  13. 13. 3 When you’re at your best, how do you come across? Do you thrive on creativity?
  14. 14. 3 When you’re at your best, how do you come across? Do you build loyalty?
  15. 15. When you’re at your best, how do you come across? click to Find out (Use the code: 33voices)
  16. 16. 4 Remember that your client isn’t likely to hire you because you’re balanced; They hire you because you’re extraordinary in some way.
  17. 17. 5 Don’t be afraid to ‘strategically polarize’ your audience. If you’re right for everyone, you’re probably not fascinating anyone. Opt not to be liked by everyone, choose instead to be loved by a core audience.
  18. 18. 6 You earn the right to charge more for your product or service only if it’s one of a kind. what’s your edge?
  19. 19. 7 In assembling your team, hire to optimize yourself - never to clone yourself.
  20. 20. 8 Want empower someone to take action? Lead with your primary advantage:
  21. 21. 8 Want empower someone to take action? Lead with your primary advantage: Power - Demonstrate how you can contribute to her success
  22. 22. 8 Want empower someone to take action? Lead with your primary advantage: Passion - Demonstrate your true desire to build a relationship
  23. 23. 8 Want empower someone to take action? Lead with your primary advantage: Mystique - Demonstrate your product benefit by allowing her to try before she buys
  24. 24. 8 Want empower someone to take action? Lead with your primary advantage: Prestige - Demonstrate your standard of excellence
  25. 25. 8 Want empower someone to take action? Lead with your primary advantage: Alert - Demonstrate a time sensitive decision cycle
  26. 26. 8 Want empower someone to take action? Lead with your primary advantage: Innovation - Demonstrate what’s new, better and different about your products
  27. 27. 8 Want empower someone to take action? Lead with your primary advantage: Trust - Demonstrate your product’s track record
  28. 28. 9 Next time someone asks “what do you do?” capture their attention by focusing more on who you are, and not the work you do.
  29. 29. 10 Remember that it’s always better to be YOU than the best imitation of someone else.
  30. 30. What’s the one thing that could stop doing that will elevate the uniqueness that you bring to the world? REALLY REFLECT...
  31. 31. FIND OUT HOW YOU FASCINATE: CLICK HERE (Use the code: 33voices)
  32. 32. Connect WITH US! Tell us what you think Chase@33voices.com

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