10 Insights from @Scobleizer, Rackspace's Startup Liaison Officer | Robert Scoble

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Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He currently works for Rackspace and the Rackspace sponsored community site Building 43 promoting breakthrough technology and startups. He previously worked for Fast Company as a video blogger.

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10 Insights from @Scobleizer, Rackspace's Startup Liaison Officer | Robert Scoble

  1. 1. Powered by insights from Robert Scoble 10 Insights from @Scobleizer, Rackspace’s Startup Liason Officer
  2. 2. This presentation consists of highlights from the interview with Moe Abdou, founder & host of 33voices®.
  3. 3. Robert Scoble Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He currently works for Rack- space and the Rackspace sponsored community site Building 43 promoting breakthrough technology and startups. He previously worked for Fast Compa- ny as a video blogger. @Scobleizer
  4. 4. 1 You become an authority on social media when you’re accessible, relevant and believable... ...and Real!
  5. 5. 2 Good brands listen to their customers. Great brands turn what they hear into an artful dialogue that gets results for their customer.
  6. 6. 3 Add a call-to-action to your social media posts, and watch your conversions soar. Try these:
  7. 7. 3 Add a call-to-action to your social media posts, and watch your conversions soar. Try these: Ask a question
  8. 8. 3 Add a call-to-action to your social media posts, and watch your conversions soar. Try these: Use Hashtags
  9. 9. 3 Add a call-to-action to your social media posts, and watch your conversions soar. Try these: Use words like ‘share’ and ‘please’
  10. 10. 3 Add a call-to-action to your social media posts, and watch your conversions soar. Try these: Use Exclamation points!!!!!
  11. 11. 3 Add a call-to-action to your social media posts, and watch your conversions soar. Try these: be brief and in sync with your value proposition
  12. 12. 4 This decade will be shaped by the convergence of these five technology trends:
  13. 13. 4 This decade will be shaped by the convergence of these five technology trends: Mobile
  14. 14. 4 This decade will be shaped by the convergence of these five technology trends: data
  15. 15. 4 This decade will be shaped by the convergence of these five technology trends: sensors
  16. 16. 4 This decade will be shaped by the convergence of these five technology trends: Social Networking
  17. 17. 4 This decade will be shaped by the convergence of these five technology trends: Location-based services
  18. 18. 5 As the privacy lines increasingly get blurred. earning consumer trust will be a brand’s most crucial imperative.
  19. 19. 6 In the new digital divide, consumers will either be ‘all in’ or ‘all out’ embracing technology. know who you’re building your product for.
  20. 20. 7 The smartest companies are using lean philosophies to test, learn and refine.
  21. 21. 8 The brightest talent is attract to a mission much more than they are attracted to a company. What do you stand for?
  22. 22. 8 The brightest talent is attract to a mission much more than they are attracted to a company. What do you stand for?
  23. 23. 9 Thinking big is not at odds with thinking small. startups are learning experiments and discovering what happens is the most important learning that you can have.
  24. 24. 10 Those most likely to succeed are relentless about understanding the problem and always suspicious of their own solution.
  25. 25. What’s your biggest pet peeve on social media? REALLY REFLECT...
  26. 26. Connect WITH US! Tell us what you think Chase@33voices.com

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