Back To The Roots: 10 Entrepreneurship Insights from Nikhil Arora

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Back to the Roots was founded by Alejandro Velez & Nikhil Arora during their last semester at UC Berkeley in 2009. Two months away from graduation, and heading into the corporate world of investment banking & consulting, they came across the idea during a class lecture of being able to potentially grow gourmet mushrooms entirely on recycled coffee grounds. Inspired by the idea of turning waste into wages & fresh, local food, they experimented in Alex's fraternity kitchen, ultimately growing one test bucket of tasty oyster mushrooms on recycled coffee grounds. With that one bucket, some initial interest from Whole Foods & Chez Panisse and a $5,000 grant from the UC Berkeley Chancellor for social innovation, they decided to forget the corporate route, and instead, become full-time urban mushroom farmers!

Listen to the full 33voices interview with Nikhil at http://www.33voices.com/nikhil-arora/audio

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Back To The Roots: 10 Entrepreneurship Insights from Nikhil Arora

  1. 1. The following insights& inspirational momentsare based on the 33voices Interview with Nikhil Arora
  2. 2. Founded in 2009 by Alex Velez and Nikhil Aroraas a 100% sustainable urban mushroom farm,BTTR has transformed into a unique companyfocused on bringing sustainable grow-at-homeproducts into households across the country!
  3. 3. No.1Entrepreneurs never stoptinkering and experimenting;especially in the beginning
  4. 4. No.2The beginning is about hustleand creating awareness –Tell your story & tell it often
  5. 5. No.3Get the customer involved earlyand never stop listening to their feedback
  6. 6. No.4Find a great partner,and make enhancing the relationship a priority
  7. 7. No.5Establish your values earlyand let them take “Root” organically
  8. 8. No.6A business plan is a thinking tool –let it guide you butnever let it stop you
  9. 9. No.7Build an A-team of advisors,they add a disproportionatevalue to your business
  10. 10. No.8If you’re not being copied,you’re not innovating
  11. 11. No.9Transparency breeds trust;especially when it shows thebad along with the good 33voices Nikhil Arora - Trasparency Breeds Trust (0.59)
  12. 12. No.10Make happiness part of your dream,a journey without it is not worth living
  13. 13. Really reflect... ...tcefler yllaeR How intimate is your relationships withyour best customers?
  14. 14. Want more? Click to listen to the full conversation
  15. 15. CONNECT WITH US!

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