PRESENTS10 InspirationalMoments fromLISA CRON
Story Consultant and   Instructor At UCLA        Extension Writers’               programAuthor of Wired for Story: The   ...
1. Story is what makes us human -WE’RE WIRED TO TAKE INFORMATION INTHROUGH STORIES
2. Story is how someone changesas a result of trying to achieveWHAT TURNS OUT TO BEA DIFFICULT GOAL
3. Stories should always answer the question - HOW IS THIS GOING TO  HELP OR HURT ME?
4. Story is always about ourhuman challenge and struggle… IT HELPS ZERO IN ON  WHAT WE NEED TO   CHANGE INTERNALLY
5. A ‘good’ story:  1. ISN’T ALL THAT IT SEEMS 2. HAS A PATTERN THAT HAS BEEN BROKEN3. NEEDS SOMETHING TO HAPPEN TO FIX IT
6. Every decisionwe make is emotional -STORIES TRIGGER  THAT EMOTION
7. Hope is the emotion that you ALWAYS WANT TO LEAVE WITH PEOPLE
8. Answer these four questions         to write an effective story:1.      Who’s your audience and how do they see the worl...
9. To be believable,LET YOUR STORY  MAKE YOU SEEM      VULNERABLE
10. ere’s no writing -THERE’S ONLY REWRITING
BEST ADVICEEverybody feels likethey’re faking it!
Want more?           Listen to the full conversation at           33voices.com/lisa-cronTwi$er.com/33voices	  	  	  	  	  ...
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Insights from Lisa Cron, Story Consultant and instructor at UCLA

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10 inspirational moments from Lisa Cron

1. Story is what makes us human - we're wired to take information in through stories.

2. Story is how what happens affects someone who is trying to achieve what turns out to be a difficult goal, and how he/she changes as a result.

3. Stories should always answer the question - how is this going to help or hurt me?

4. Story is always about our human challenge and struggle - it helps zero in on what we need to change internally.

5. Three things that will evolve from a good story - all is not as it seems. A pattern has been broken and something needing to happen to fix it.

6. Every decision we make is emotional - stories trigger that emotion.

7. Hope is the emotion that you always want to leave with people.

8. Answer these Four Questions to write an effective story:

- Who's your audience and how do they see the world?

- What action do you want them to take?

- Why aren't they doing it now?

- Figure out what they need to overcome that fear?

9. To be believable, let your story make you seem vulnerable.

10.There's no writing - There's only rewriting.



Best Advice: Everybody feels like they're faking it!

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Insights from Lisa Cron, Story Consultant and instructor at UCLA

  1. 1. PRESENTS10 InspirationalMoments fromLISA CRON
  2. 2. Story Consultant and Instructor At UCLA Extension Writers’ programAuthor of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence
  3. 3. 1. Story is what makes us human -WE’RE WIRED TO TAKE INFORMATION INTHROUGH STORIES
  4. 4. 2. Story is how someone changesas a result of trying to achieveWHAT TURNS OUT TO BEA DIFFICULT GOAL
  5. 5. 3. Stories should always answer the question - HOW IS THIS GOING TO HELP OR HURT ME?
  6. 6. 4. Story is always about ourhuman challenge and struggle… IT HELPS ZERO IN ON WHAT WE NEED TO CHANGE INTERNALLY
  7. 7. 5. A ‘good’ story: 1. ISN’T ALL THAT IT SEEMS 2. HAS A PATTERN THAT HAS BEEN BROKEN3. NEEDS SOMETHING TO HAPPEN TO FIX IT
  8. 8. 6. Every decisionwe make is emotional -STORIES TRIGGER THAT EMOTION
  9. 9. 7. Hope is the emotion that you ALWAYS WANT TO LEAVE WITH PEOPLE
  10. 10. 8. Answer these four questions to write an effective story:1.  Who’s your audience and how do they see the world?2.  What action do you want them to take?3.  Why aren’t they doing it now?4.  What do they need to overcome their fear?
  11. 11. 9. To be believable,LET YOUR STORY MAKE YOU SEEM VULNERABLE
  12. 12. 10. ere’s no writing -THERE’S ONLY REWRITING
  13. 13. BEST ADVICEEverybody feels likethey’re faking it!
  14. 14. Want more? Listen to the full conversation at 33voices.com/lisa-cronTwi$er.com/33voices          I      Youtube.com/33voicesinterview        I      Facebook.com/33voices                I              Pinterest.com/33voices  

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