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How to Solve Problems and Test Ideas in Five Days — Jake Knapp

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Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine.

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How to Solve Problems and Test Ideas in Five Days — Jake Knapp

  1. Powered by
  2. This presentation consists of highlights from the interview with Moe Abdou, founder & host of 33voices®.
  3. Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers. Jake Knapp @jakek Partner at GV, author of SPRINT
  4. If you’re starting an important project or trying to solve a big problem, consider Google Venture’s five-day Sprint process. Here’s how it works: Insight #1
  5. If you’re starting an important project or trying to solve a big problem, consider Google Venture’s five-day Sprint process. Here’s how it works: Monday - Crystalize one ambitious problem to solve Insight #1
  6. If you’re starting an important project or trying to solve a big problem, consider Google Venture’s five-day Sprint process. Here’s how it works: Tuesday - Work independently to sketch potential solutions Insight #1
  7. If you’re starting an important project or trying to solve a big problem, consider Google Venture’s five-day Sprint process. Here’s how it works: Wednesday - Decide on the one sketch to prototype Insight #1
  8. If you’re starting an important project or trying to solve a big problem, consider Google Venture’s five-day Sprint process. Here’s how it works: Thursday - Build the prototype Insight #1
  9. If you’re starting an important project or trying to solve a big problem, consider Google Venture’s five-day Sprint process. Here’s how it works: Friday - Interview and learn from five potential customers Insight #1
  10. Insight #2 To run an effective Sprint, you need a team of diverse thinkers. Here’s what the ideal team looks like:
  11. Insight #2 To run an effective Sprint, you need a team of diverse thinkers. Here’s what the ideal team looks like: The Decider - Likely the CEO who understands the depth of the problem and isn’t afraid to voice his opinion
  12. Insight #2 To run an effective Sprint, you need a team of diverse thinkers. Here’s what the ideal team looks like: A Finance expert - Likely the CFO or business development manager who understands the flow of money
  13. Insight #2 To run an effective Sprint, you need a team of diverse thinkers. Here’s what the ideal team looks like: A Marketing expert - Likely the CMO who crafts the company’s messages
  14. Insight #2 To run an effective Sprint, you need a team of diverse thinkers. Here’s what the ideal team looks like: A Customer expert - Likely someone in sales or customer support who regularly talks to customers one-on-one
  15. Insight #2 To run an effective Sprint, you need a team of diverse thinkers. Here’s what the ideal team looks like: A Tech/logistics expert - Likely the CTO who knows how to build and deliver
  16. Insight #2 To run an effective Sprint, you need a team of diverse thinkers. Here’s what the ideal team looks like: A Design expert - Likely a designer or product expert who designs the products your company makes
  17. Insight #3 Most products & services fail at the human level — so, as you begin your Sprint, embrace A Prototype Mindset where your highest objective is to build and test a realistic facade of the real thing.
  18. Insight #4 On Monday - Start at the End - Imagining a perfect future, ask your team this question:
  19. Insight #4 On Monday - Start at the End - Imagining a perfect future, ask your team this question: • Why are we doing this project?
  20. Insight #4 On Monday - Start at the End - Imagining a perfect future, ask your team this question: • Where do we want to be six months, a year, or even five years from now?
  21. Insight #4 On Monday - Start at the End - Imagining a perfect future, ask your team this question: • In a less than perfect future - Imagine if we travel into the future and our project failed, what might have caused that?
  22. Insight #4 On Monday - Create a visual map that represents your broad challenge and specific targets
  23. Insight #4 On Monday - Ask the experts - Identify at least one expert who can talk about each of these topics: Strategy - Start by asking the Decider these questions:
  24. Insight #4 On Monday - Ask the experts - Identify at least one expert who can talk about each of these topics: Strategy - Start by asking the Decider these questions: • What will make this project a success?
  25. Insight #4 On Monday - Ask the experts - Identify at least one expert who can talk about each of these topics: Strategy - Start by asking the Decider these questions: • What’s the biggest risk?
  26. Insight #4 On Monday - Ask the experts - Identify at least one expert who can talk about each of these topics: Strategy - Start by asking the Decider these questions: • What’s our unique advantage or opportunity?
  27. Insight #4 On Monday - Voice of the Customer - Focus on the person who talks to your customers more than anyone else
  28. Insight #4 On Monday - How Things Work - Who understands the mechanics of your product?
  29. Insight #4 On Monday - Previous Efforts - Find someone who has already thought about the problem in detail and seek to understands older ideas, failed experiments or any current efforts to address the problem
  30. Insight #4 On Monday - To foster ingenuity, frame your questions with the words “How Might We —”.
  31. Insight #4 On Monday - Organize your “How Might We —“ expert notes
  32. Insight #4 On Monday - End by being clear on the most essential goal to focus on during the Sprint.
  33. Insight #5 On Tuesday -
  34. Insight #5 On Tuesday - Remix and Improve - Are there existing solutions that could uncover surprising and useful ideas?
  35. Insight #5 On Tuesday - • Sketch potential solutions independently.
  36. Insight #5 On Tuesday - • Take notes on the goals, opportunities and inspiration you’ve collected.
  37. Insight #5 On Tuesday - • Jot down the rough ideas that give form to your thoughts.
  38. Insight #5 On Tuesday - • Crazy 8s - Take your strongest ideas and rapidly sketch 8 variations in 8 minutes.
  39. Insight #5 On Tuesday - • Sketch your best idea in a three-panel storyboard format that captures exactly what your customer will see as they interact with your product or service.
  40. Insight #6 On Wednesday - Decide:
  41. Insight #6 On Wednesday - Decide: • Art museum - put the solution sketches on the wall with masking tape.
  42. Insight #6 On Wednesday - Decide: • Heat map - Look at all the solutions in silence and use dot stickers to mark interesting parts.
  43. Insight #6 On Wednesday - Decide: • Speed critique - Quickly discuss the highlights of each solution and use sticky notes to capture big ideas.
  44. Insight #6 On Wednesday - Decide: • Straw poll - Each person chooses one solution, and votes for it with a dot sticker.
  45. Insight #6 On Wednesday - Decide: • Supervote - The Decider makes the final decision, with more stickers.
  46. Insight #6 On Wednesday - Rumble: If you identify two really good, conflicting ideas, opt not to choose between them. Instead, you can prototype both.
  47. Insight #6 On Wednesday - Storyboard: Use a grid format to sketch your prototype storyboard beginning with the opening scene that answers the question ‘how do customers find out about our company’?
  48. Insight #7 On Thursday - • Adopt a ‘fake it’ philosophy to turn your storyboard into a realistic Prototype.
  49. Insight #7 On Thursday - • Adopt a ‘prototype mindset’
  50. Insight #7 On Thursday - • Shift from perfect to just enough, from long-term quality to temporary simulation.
  51. Insight #7 On Thursday - • Make your prototype as realistic as possible, as to elicit real emotions.
  52. Insight #8 On Friday - The Customer interviews:
  53. Insight #8 On Friday - The Customer interviews: • One member from your team will act as the interviewer.
  54. Insight #8 On Friday - The Customer interviews: • He/she will interview only FIVE people - one each hour .
  55. Insight #8 On Friday - He/she will follow this Five-Act interview process: • A friendly welcome to start the interview
  56. Insight #8 On Friday - He/she will follow this Five-Act interview process: • A series of general, open-ended context questions about the customer.
  57. Insight #8 On Friday - He/she will follow this Five-Act interview process: • Introduction to the Prototype(s).
  58. Insight #8 On Friday - He/she will follow this Five-Act interview process: • Detailed tasks to get the customer reacting to the prototype.
  59. Insight #8 On Friday - He/she will follow this Five-Act interview process: • A quick debrief to capture the customer’s overarching thoughts and impressions.
  60. Insight #9 “There’s this gap between the vision and the customer, to make the two fit, you have to talk to people.” - Joe Gebbia, Airbnb
  61. Insight #10 Next time you’re not sure what to do, struggling to get started, or dealing with a high stakes decision. Try a SPRINT and remember that:
  62. Insight #10 Next time you’re not sure what to do, struggling to get started, or dealing with a high stakes decision. Try a SPRINT and remember that: Instead of jumping right into solutions, take your time to map out the problem and agree on an initial target
  63. Insight #10 Next time you’re not sure what to do, struggling to get started, or dealing with a high stakes decision. Try a SPRINT and remember that: Instead of shouting out ideas, work independently to sketch possible solutions
  64. Insight #10 Next time you’re not sure what to do, struggling to get started, or dealing with a high stakes decision. Try a SPRINT and remember that: Instead of abstract debate and endless meetings, use voting and a Decider to make crisp decisions to reflect your team’s priorities
  65. Insight #10 Next time you’re not sure what to do, struggling to get started, or dealing with a high stakes decision. Try a SPRINT and remember that: Instead of getting all the details right before testing your solutions, create a facade
  66. Insight #10 Next time you’re not sure what to do, struggling to get started, or dealing with a high stakes decision. Try a SPRINT and remember that: Instead of guessing and hoping you’re on the right track, test your prototype with real people.
  67. Reflect - What’s your most ambitious problem? tweet us!
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