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How to Launch a Successful Pop-Up Shop

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https://www.33voices.com | The founders of Exo Protein, Zady and Bucketfeet share strategies behind effective pop-ups for e-commerce brands.

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How to Launch a Successful Pop-Up Shop

  1. 1. HOW TO LAUNCH A SUCCESSFUL POP-UP SHOP Powered by
  2. 2. Prioritize locations where your early adopters spend their time. Whether it’s a Crossfit gym or a tech convention, share your product in their natural environment and empower them with the role they can play in a better future. INSPIRED BY: Exo Protein
  3. 3. Shopping will always be a visceral experience. Display your designs in the context of your movement and allow customers to intimately engage with each one. INSPIRED BY: Zady
  4. 4. Incorporate experiences in the store that aren’t related to selling your product. Whether an interactive wall encouraging customers to write their memories, or an art gallery with rotating artists, engage individuals’ senses before thinking about their wallets. INSPIRED BY: BucketFeet
  5. 5. Offline interaction is your chance to share your story. To lead with your mission, educate a customer the moment they walk into your pop-up. Try explaining your movement with a sign clearly detailing each chapter in your story. INSPIRED BY: Zady
  6. 6. To make the event irresistible, create a one-of-a-kind experience that’s short term. Make changes fast and promote visiting the store as a limited opportunity. INSPIRED BY: BucketFeet
  7. 7. E-Commerce startups are still brands. Commit yourself to building meaningful relationships with your customers offline. INSPIRED BY: Zady
  8. 8. Once you cultivate a customer relationship, follow up with personal emails and phone calls to learn about his or her experience with your product or service. INSPIRED BY: Exo Protein
  9. 9. Follow in Steve’s footsteps by drawing people in with beautiful design, exceptional service and a new experience promised each visit. To cultivate brand evangelists, prioritize an engaging experience above selling your product. INSPIRED BY: BucketFeet
  10. 10. To promote viral word of mouth marketing, provide tangible items demonstrating that users love your brand. Try buttons, apparel, and hats with humorous sayings, proactive statements, or your logo to encourage people to ask, ‘why?’ INSPIRED BY: Exo Protein
  11. 11. What’s the best pop-up you’ve ever visited? tweet us! Tweet us @33voices for a chance to be featuring on our newsletter and website.
  12. 12. featured Startups: Exo Protein Zady BucketFeet TUNE IN exoprotein.com TUNE IN zady.com TUNE IN bucketfeet.com
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  14. 14. CONNECT WITH US! Tell us what you think Jenna@voices.com Presentation created by Chase Jennings Insights by Jenna Abdou
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