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How to Design Meaningful Mobile Experiences — SC Moatti

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Dig deeper: 33voic.es/io69inp

SC Moatti is the author of mobilized, an insider’s guide to the business and future of connected technology

Dig deeper: http://33voic.es/io69inp SC Moatti dedicates her time and energy helping companies succeed with mobile. She is the author of mobilized, an insider’s guide to the business and future of connected technology, and has been called “a genius at making mobile products people love.”

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How to Design Meaningful Mobile Experiences — SC Moatti

  1. 1. Powered by MOBILIZED
  2. 2. This presentation consists of highlights from the interview with Moe Abdou, founder & host of 33voices®.
  3. 3. SC Moatti dedicates her time and energy helping companies succeed with mobile. She is the author of mobilized, an insider’s guide to the business and future of connected technology, and has been called “a genius at making mobile products people love.” While serving as an executive at mobile pioneers like Facebook, Trulia and Nokia, SC launched and monetized mobile products that are now used by billions of people and have received prestigious awards, including an Emmy nomination. S.C. Moatti @scmoatti Facebook entrepreneur
  4. 4. To have impact with mobile, build products that are based on human-first principles. Make them: Insight #1
  5. 5. To have impact with mobile, build products that are based on human-first principles. Make them: Beautiful Insight #1
  6. 6. To have impact with mobile, build products that are based on human-first principles. Make them: Meaningful Insight #1
  7. 7. To have impact with mobile, build products that are based on human-first principles. Make them: Adaptable Insight #1
  8. 8. Insight #2 Companies that set themselves up for success in mobile follow these three principles:
  9. 9. Insight #2 Companies that set themselves up for success in mobile follow these three principles: They have a clear definition of success
  10. 10. Insight #2 Companies that set themselves up for success in mobile follow these three principles: They test extensively
  11. 11. Insight #2 Companies that set themselves up for success in mobile follow these three principles: They have a clear business model
  12. 12. Insight #3 Keep in mind that becoming mobile-first isn’t necessarily about technology. Rather, it’s about understanding and knowing what makes us human. Make it personal!!
  13. 13. Insight #4 Beautiful mobile design starts with efficiency — where everything works in harmony and nothing is wasted. Then it creates a visceral experience by deeply trying to understand what it feels to live in someone else’s shoes.
  14. 14. Insight #5 “Beauty increases with simplicity and decreased with complexity.” - David Birkhoff on beautiful design
  15. 15. Insight #6 The Savviest mobile designers leverage FOCUSING and EXPANDING to achieve WOW:
  16. 16. Insight #6 The Savviest mobile designers leverage FOCUSING and EXPANDING to achieve WOW: Focusing elements build trust by being predictable
  17. 17. Insight #6 The Savviest mobile designers leverage FOCUSING and EXPANDING to achieve WOW: Expanding elements allow the experience to be personalized to a user’s moods and environment
  18. 18. Insight #7 Like those seeking mastery, mobile products learn fast and slow:
  19. 19. Insight #7 Like those seeking mastery, mobile products learn fast and slow: Fast - The more people use your product, the better it gets
  20. 20. Insight #7 Like those seeking mastery, mobile products learn fast and slow: Slow - To keep up with the pace of innovation, companies need to reinvent themselves by reaching new users, launching new products or inventing new business models
  21. 21. Insight #8 If you believe that your mobile product is an extension of your user’s mind, your must never stop learn. Rely on these two types of tools:
  22. 22. Insight #8 If you believe that your mobile product is an extension of your user’s mind, your must never stop learn. Rely on these two types of tools: Scientific - These tools wire everything so it can be measured.
  23. 23. Insight #8 If you believe that your mobile product is an extension of your user’s mind, your must never stop learn. Rely on these two types of tools: Artistic - These tools allow mobile teams to think outside the box and be creative when systematically looking for breakthrough opportunities
  24. 24. Insight #9 The Thumb Test: To pass the thumb test, a task should be easily completed by a user with a thumb of average size and without incidentally hitting an unrelated link, button, or other design element by mistake.
  25. 25. Insight #10 No business is immune to the mobile revolution, so remember these words from Winston Churchill: “To improve is to change. To be perfect is to change often.”
  26. 26. Reflect Does your app or mobile experience pass the thumb test? tweet us!
  27. 27. Get the book
  28. 28. DIG DEEPER Over 1,000 free interviews and perspectives on company building and life design Sign Up Join our staff-curated weekly highlights, enter weekly giveaways, submit questions to our guests, and use our notes feature. Coaching We partner with you to help you implement the learning & execute the strategies from our distinguished roster of thought leaders, founders and CEOs. Get Answers Ask our expert panel of thought leaders, founders and CEO’s your most pressing question about scaling your business or elevating your life. Register Free Learn More Ask a Question
  29. 29. CONNECT WITH US Tell us what you think Jenna@33voices.com Presentation by Chase Jennings Insights by Jenna Abdou
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