we help you discover smarter
ways to think, grow, and live.
This presentation consists of 10 highlights
from the interview with @MoeAbdou,
founder & host of 33voices®.
David Burkus
David Burkus is assistant professor of
management at the College of Business
at Oral Roberts University, wher...
1

Creativity isn’t a divine gift,
it’s a skill that you harness each time you generate

a novel and a useful idea.
2

To ignite your creativity,
commit to a process that’s anchored

by these four components:
2

To ignite your creativity,
commit to a process that’s anchored

by these four components:
- Domain expertise
2

To ignite your creativity,
commit to a process that’s anchored

by these four components:
- Domain expertise
- Creativi...
2

To ignite your creativity,
commit to a process that’s anchored

by these four components:
- Domain expertise
- Creativi...
2

To ignite your creativity,
commit to a process that’s anchored

by these four components:
- Domain expertise
- Creativi...
3

Disruptive ideas will more likely emerge if
you’re applying your expertise at the fringes.

live on the edge for one ho...
3

Disruptive ideas will more likely emerge if
you’re applying your expertise at the fringes.

live on the edge for one ho...
4

To maximize the impact of your next brainstorming session.

combine your divergent ideas
with your convergent thinking ...
5

The mere act of sharing your challenges

and setbacks in a meeting
is a gateway towards re-imagining

the essence of th...
6

Within each problem lies a solution

waiting to be discovered.

open your eyes and peel away.
7

Want to build a high-performing team?

take a lesson from Broadway
and assemble a team around a specific project
http:/...
8

Building a better mousetrap may garner attention,

but it’s your ability to sell your idea

that will determine its ult...
9

Most good ideas come from some older ideas.

stay open to sharing your ideas because

it’s more likely that it will be ...
10

“Creativity is just connecting things”
-Steve Jobs

try combining ideas and technology.
REALLY REFLECT...
Do you consider yourself or your
organization creative? If not, why?
Connect WITH US!
Tell us what you think
Chase@33voices.com
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How Innovative Companies and People Generate Great Ideas

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Hear the full interview at http://www.33voices.com/interviews/the-myths-of-creativity
David Burkus is assistant professor of management at the College of Business at Oral Roberts University, where he teaches courses on creativity, innovation, entrepreneurship, and organizational behavior. He is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. His work has been featured in Forbes, Bloomberg BusinessWeek, PsychologyToday, Fast Company and the Harvard Business Review.

Published in: Business, Technology

How Innovative Companies and People Generate Great Ideas

  1. 1. we help you discover smarter ways to think, grow, and live.
  2. 2. This presentation consists of 10 highlights from the interview with @MoeAbdou, founder & host of 33voices®.
  3. 3. David Burkus David Burkus is assistant professor of management at the College of Business at Oral Roberts University, where he teaches courses on creativity, innovation, entrepreneurship, and organizational behavior. He is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. His work has been featured in Forbes, Bloomberg BusinessWeek, PsychologyToday, Fast Company and the Harvard Business Review. @DavidBurkus
  4. 4. 1 Creativity isn’t a divine gift, it’s a skill that you harness each time you generate a novel and a useful idea.
  5. 5. 2 To ignite your creativity, commit to a process that’s anchored by these four components:
  6. 6. 2 To ignite your creativity, commit to a process that’s anchored by these four components: - Domain expertise
  7. 7. 2 To ignite your creativity, commit to a process that’s anchored by these four components: - Domain expertise - Creativity-relevant process
  8. 8. 2 To ignite your creativity, commit to a process that’s anchored by these four components: - Domain expertise - Creativity-relevant process - A motivation for the task
  9. 9. 2 To ignite your creativity, commit to a process that’s anchored by these four components: - Domain expertise - Creativity-relevant process - A motivation for the task - an inviting social environment
  10. 10. 3 Disruptive ideas will more likely emerge if you’re applying your expertise at the fringes. live on the edge for one hour a week.
  11. 11. 3 Disruptive ideas will more likely emerge if you’re applying your expertise at the fringes. live on the edge for one hour a week.
  12. 12. 4 To maximize the impact of your next brainstorming session. combine your divergent ideas with your convergent thinking for optimal execution.
  13. 13. 5 The mere act of sharing your challenges and setbacks in a meeting is a gateway towards re-imagining the essence of the problem.
  14. 14. 6 Within each problem lies a solution waiting to be discovered. open your eyes and peel away.
  15. 15. 7 Want to build a high-performing team? take a lesson from Broadway and assemble a team around a specific project http://ht.ly/rPltB
  16. 16. 8 Building a better mousetrap may garner attention, but it’s your ability to sell your idea that will determine its ultimate Invite feedback & judgment.
  17. 17. 9 Most good ideas come from some older ideas. stay open to sharing your ideas because it’s more likely that it will be rejected than stolen.
  18. 18. 10 “Creativity is just connecting things” -Steve Jobs try combining ideas and technology.
  19. 19. REALLY REFLECT... Do you consider yourself or your organization creative? If not, why?
  20. 20. Connect WITH US! Tell us what you think Chase@33voices.com

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