10 Insights on A Great Brand Story, with Bernadette Jiwa

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Listen to the full interview at www.33voices.com/bernadette-jiwa/audio

Bernadette Jiwa was voted Australia's Best Business Blogger in 2012. She works as a brand strategist with entrepreneurs from around the world showing them how to stand out with a better story and make their ideas matter. She is also the author of Make Your Idea Matter: Stand out with a better story.

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10 Insights on A Great Brand Story, with Bernadette Jiwa

  1. 1. @33voices intelligent insights to advance your business and life
  2. 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  3. 3. Bernadette JiwaVoted Australia’s Best Business Blogger in 2012. Works as a brand strategist with entrepreneurs from around the world showing them how to stand out with a better story and make their ideas matter. @BernadetteJiwa
  4. 4. Stream interview Watch videoWatch video No.1 Surprise delights your customer. make it relevantand let it enhance your value proposition.
  5. 5. Stream interview Watch videoWatch video No.2 At some point,all products and services are commoditized. distinguish yours by standing for something that only you can do.
  6. 6. Stream interview Watch videoWatch video No.3 The space between building a great business and an extraordinary one is tiny - and it starts with telling the truth about the business you’re really in.
  7. 7. Stream interview Watch videoWatch video No.4 To give your best customers a reason to come back, change how they feel.
  8. 8. Stream interview Watch videoWatch video No.5 Story brings a business to life, especially if it connects to the deep soul of your best customers.
  9. 9. Stream interview Watch videoWatch video No.6 As a business,if you’re attracting the right customer, you’re likely living your purpose.
  10. 10. Stream interview Watch videoWatch video No.7 The 4 P’s of marketing have changed from Price, Product, Promotion and Place to Purpose, People, Personal and Perception.
  11. 11. Stream interview Watch videoWatch video No.8 Design is visual shorthand. It shapes the user experience and helps your customers make quicker decisions. shoot for elegance.
  12. 12. Stream interview Watch videoWatch video No.8 Design is visual shorthand. It shapes the user experience and helps your customers make quicker decisions. shoot for elegance. 33voices Bernadette Jiwa - Design Is Visual Shorthand
  13. 13. Stream interview Watch videoWatch video No.9 When you’ve built a reputation for over-delivering on your brand promise, then you’ve succeeded in making your marketing personal.
  14. 14. Stream interview Watch videoWatch video No.10 People don’t buy what you sell, they buy how you make them feel.
  15. 15. Really reflect... Are you creating compelling experiences that convey your brand story? Really reflect...
  16. 16. Connect WITH US! Tell us what you think Chase@33voices.com

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