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10 Insights on Traction | Justin Mares

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Download the interview at http://33voic.es/indez2d

Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He has previously founded two startups (one acquired, one bust) and runs a growth meetup in San Francisco. You can find his writing on marketing and personal-development on his blog, justinmares.com.

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10 Insights on Traction | Justin Mares

  1. 1. Powered by
  2. 2. This presentation consists of highlights from the interview with Moe Abdou, founder & host of 33voices®.
  3. 3. Justin Mares Co-author of Traction @jwmares Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He has previously founded two startups (one acquired, one bust) and runs a growth meetup in San Francisco. You can find his writing on marketing and personal-development on his blog, justinmares.com.
  4. 4. Insight #1 While the best marketing is a remarkable product; it’s the smart businessperson who makes it a priority to spend 50% of her time on gaining marketplace traction.
  5. 5. Insight #2 When the core use of your product or service is enhanced as others use it, consider viral marketing as an optimal strategy - test it with a high growth segment and a short viral loop. Think Dropbox and Paypal.
  6. 6. Insight #3 SEO maybe elusive, still the only way you’ll become an authority is by publishing insanely great content that’s highly relevant to your core audience.
  7. 7. Insight #4 Unless somehow Email vanishes, Email marketing will continue to reign supreme as a traction channel - Let it come from you, keep your tone human and your copy compelling.
  8. 8. Insight #5 Leverage the brainpower of your engineers to develop tools and resources that add immense value to your audience - think Marketing Grader from Hubspot: https://marketing.grader.com/
  9. 9. Insight #6 If you’re using content marketing as a traction strategy, keep it fresh, invite notables to contribute, and consider sponsoring niched blogs. Here’s how Mint.com grew to under 1.5 Million users in under 2 years: https://blog.kissmetrics.com/how-mint-grew/
  10. 10. Insight #7 Wikipedia fostered its community one person at time - they made it personal, inviting, vibrant, and core to a shared set of values. Jimmy Wales explains: http://www.gabrielweinberg.com/blog/2010/02/jimmy-wales- from-wikipedia-on-getting-traction.html
  11. 11. Insight #8 Pursue PR channels only after your product and marketplace position are in sync. Identify respected journalist in your niche, and give them a compelling reason to share your story.
  12. 12. Insight #9 As you evaluate your traction channels, be cautious not to focus on the familiar, and never stop testing to determine your best ones.
  13. 13. Insight #10 “Make mistakes of ambition and not mistakes of sloth. Develop the strength to do bold things, not the strength to suffer.” -Niccolo Machiavelli
  14. 14. What is the single best distribution channel for your product or service? tweet us!
  15. 15. LEARN MORE
  16. 16. CONNECT WITH US! Tell us what you think Jenna@voices.com Presentation created by Chase Jennings

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