3. • Operates services through the heart of England from
London to Birmingham to Liverpool
• 50 million passenger journeys a year
• Manages 148 stations operating over 1300 services a
day
10. Preparing to protect your reputation in
an online world
• Develop, communicate and embed a social media policy
• Re-consider your reputational risk assessment
• Implement online media monitoring
• Create a crisis communication hub
• Develop a process, resources and skills to mount an
online response
• Develop an online presence beforehand
• Identify key online influencers and build relationships
11. Contact details
Jonathan Hemus, Insignia Communications
Website: www.insigniacomms.com
Email: jonathanhemus@insigniacomms.com
Twitter: @jhemusinsignia
Phone: +44 (0)786 832 9102
Download our white paper on social media crisis here:
http://insigniacomms.com/resource/
12. How social media has changed the
face of reputation management
London Midland, March 2014