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How social media has changed the
face of reputation management
London Midland, March 2014
Jonathan Hemus
Insignia
Introductions and welcome
Francis Thomas
London Midland
Lindsey Preece
London Midland
• Operates services through the heart of England from
London to Birmingham to Liverpool
• 50 million passenger journeys a ...
London Midland’s reputation
management strategy
The role of digital media in reputation
management
How social media builds reputation
on a daily basis
How social media helps to protect
reputation
How social media underpins issues and
crisis management
Key learnings
Preparing to protect your reputation in
an online world
• Develop, communicate and embed a social media policy
• Re-consid...
Contact details
Jonathan Hemus, Insignia Communications
Website: www.insigniacomms.com
Email: jonathanhemus@insigniacomms....
How social media has changed the
face of reputation management
London Midland, March 2014
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  1. 1. How social media has changed the face of reputation management London Midland, March 2014
  2. 2. Jonathan Hemus Insignia Introductions and welcome Francis Thomas London Midland Lindsey Preece London Midland
  3. 3. • Operates services through the heart of England from London to Birmingham to Liverpool • 50 million passenger journeys a year • Manages 148 stations operating over 1300 services a day
  4. 4. London Midland’s reputation management strategy
  5. 5. The role of digital media in reputation management
  6. 6. How social media builds reputation on a daily basis
  7. 7. How social media helps to protect reputation
  8. 8. How social media underpins issues and crisis management
  9. 9. Key learnings
  10. 10. Preparing to protect your reputation in an online world • Develop, communicate and embed a social media policy • Re-consider your reputational risk assessment • Implement online media monitoring • Create a crisis communication hub • Develop a process, resources and skills to mount an online response • Develop an online presence beforehand • Identify key online influencers and build relationships
  11. 11. Contact details Jonathan Hemus, Insignia Communications Website: www.insigniacomms.com Email: jonathanhemus@insigniacomms.com Twitter: @jhemusinsignia Phone: +44 (0)786 832 9102 Download our white paper on social media crisis here: http://insigniacomms.com/resource/
  12. 12. How social media has changed the face of reputation management London Midland, March 2014

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