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Lyrica Online Landscape


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Lyrica Online Landscape

  1. 1. Fibromyalgia General Online Landscape Report 2008
  2. 2. Insight on Results on Google <ul><li>Overview: </li></ul><ul><li>Table shows the number of results generated by Google on the Fibromyalgia related keywords. </li></ul><ul><li>Among the search engine result pages (SERPS) for these keywords, the main type of sites listed on its top ten results were: </li></ul><ul><li>General Information Sites </li></ul><ul><li>Health Information Sites </li></ul><ul><li>Fibromyalgia related associations </li></ul><ul><li>Both Lyrica and Cymbalta are indicated for many conditions and its sites include separate pages for each indication. Lyrica is more strongly associated with Fibromyalgia than Cymbalta (32.7% versus 20 %). </li></ul>Keyword # of Google Search Results Fibromyalgia 9,030,000 Fibromyalgia prescription 1,920,000 FMS treatment 1,210,000 Managing Fibromyalgia 878,000 Fibromyalgia Pain 526,000 Fibromyalgia Treatment 519,000 Fibromyalgia symptoms 376,000 What is fibromyalgia 355,000 Lyrica 2,450,000 Lyrica Fibromyalgia 801,000 Cymbalta 4,670,000 Cymbalta Fibromyalgia 92,900
  3. 3. Notes on Keywords and its Top Ten Search Results: <ul><li>Fibromyalgia: Many PPC ads appeared. Links to quality information sites like, and appeared. So did, patient forum communities like </li></ul><ul><li>Fibromyalgia prescription: PCC ads seen were only two. Links were for health information sites that did not appear on top ten results for “Fibromyalgia” or related keywords. Sites listed on results were:,,,, and </li></ul><ul><li>Fibromyalgia symptoms: Many PPC ads appeared. Links to urls that mention Fibromyalgia symptoms predominately appeared on the top ten results. So did link to </li></ul><ul><li>FMS Treatment: No PPC ads seen. A link to a Cymbalta related article appeared on the first page of results. This was the only keyword that Cymbalta appeared. </li></ul><ul><li>Managing Fibromyalgia: First of all, no Google Pay Per Click/Contextual Ads were seen. Second, more of the links were for book related sites. Conditions that also appeared were: Arthritis and Spine Health. </li></ul><ul><li>What is Fibromyalgia : Many PPC ads appeared. Popular sites listed on results were:,,, . Fibromyalgia related association also appeared: National Fibromyalgia Association . </li></ul>
  4. 4. Understanding the “Voice of the Patient” on Social Media Communities <ul><li>Social media communities provide patients an online space to share their experience. </li></ul><ul><li>Patients share their experience in many ways: </li></ul><ul><ul><li>Blogs – reports: 7,665 results for Fibromyalgia and 432 blogs dedicated to Fibromyalgia. </li></ul></ul><ul><ul><li>Message Boards – like,,, </li></ul></ul><ul><ul><li>Online Groups – has 283 groups on Fibromyalgia. </li></ul></ul><ul><ul><li>Videos – YouTube reported 1,050 videos in its results on Fibromyalgia. </li></ul></ul><ul><li>What are patients saying? </li></ul><ul><li>Patients are: </li></ul><ul><ul><li>Desiring to Increase Awareness of Fibromyalgia </li></ul></ul><ul><ul><li>Their experience of living with Fibromyalgia </li></ul></ul><ul><ul><li>Fibromyalgia is a real invisible condition – It is not in their heads! </li></ul></ul><ul><ul><li>They will not allow Fibromyalgia to ruin their lives </li></ul></ul>
  5. 5. Appendix
  6. 6. Prescription Drugs Site Analysis Results based on typing the url for the brand site When: “”: A mix links for depression, general anxiety disorder, and one press release about its indication for fibromyalgia appeared. “”: Only one link for fibromyalgia appeared and it was for a Spanish blog! Drug Pharmaceutical Company Tag Line Feel of the site Keywords associated with site Meta Description of the site Lyrica Pfizer &quot;LYRICA is the first treatment option approved by the FDA to manage fibromyalgia&quot; Simple and Clean. Site looks very non-descript and does not intuitively connect with patients. fibromyalgia, lyrica for fibromyalgia, what is fibromyalgia, fibromyalgia pain, manage fibromyalgia, fibro Click here to learn more about LYRICA and sign up for more LYRICA info. Cymbalta Eli Lilly “ I feel ..” Understands how the patient experience of living with FMS” &quot;Eli Lilly and Company, Lilly,, Simbalta, Cimbalta, Symbalta, duloxetine, duloxetine HCl, Cymbalta, pain, symptoms, SSNRI, causes, fibromyalgia, FM, treatment for fibromyalgia, serotonin, norepinephrine&quot;
  7. 7. About Insights Digital <ul><li>Insights Digital specializes in finding &quot;hidden gems&quot; for you through research and digital data mining. </li></ul><ul><li>Insights Digital is an independent research and strategy consulting firm specializing in: behavioral based consumer insights; digital intelligence; and interactive strategy. </li></ul><ul><li>Each and every project is spearheaded by its Founder and Social Scientist, Leticia E. Colón, MPH. </li></ul><ul><li>Ms. Colón has over 15 years of experience in finding valuable and actionable insights for clients. Her clients have been non-profit, agencies, and pharmaceutical/bio-tech companies. </li></ul>By Marshall Sponder & Leticia E. Colon - Insights Digital
  8. 8. Contact Us <ul><li>Insights Digital, Inc. </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>917-570-5683 </li></ul>By Marshall Sponder & Leticia E. Colon - Insights Digital