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Market Research for the Future by Gregg Archibald of Gen2 Advisors - Presented at Insight Innovation eXchange LATAM 2013

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Market Research for the Future by Gregg Archibald of Gen2 Advisors - Presented at Insight Innovation eXchange LATAM 2013

  1. 1. MARKET RESEARCH FOR THE FUTURE - NOW March 26, 2013
  2. 2. "INSIGHTS GIVE YOU THE COURAGE TO MAKE CHANGES" ROB ATENCIO, PFIZER CONSUMER HEALTHCARE
  3. 3. THE WAY ITS BEEN DONE Survey Data Accept orHypothesis Exploration Analysis Instrument Collection Adapt
  4. 4. PROTEINS• Amino Acids• Fold to stable shape• Astronomical Number of Options• Applications Cancer Aids/HIV Alzheimer’s
  5. 5. Foldit.com
  6. 6. DRUG INTERACTION EFFECTS• Physician/Patient Visit• Physician Notes Drugs and Symptoms• Recorded in FDA “Adverse Effects Reporting System”• Frequency and/or Severity results in publication as a side effect.
  7. 7. DRUG INTERACTION EFFECTS 6,000,000 Users Anti-depressant Cholesterol High Blood Sugar
  8. 8. Adapt Data SurveyAccept or Analysis Exploration Hypothesis Collection Instrument REVISITED THE WAY ITS BEEN DONE
  9. 9. Ask Listen Observe
  10. 10. Listen Observe Ask
  11. 11. THANK YOU!OBRIGADO! Gregg Archibald garchibald@gen2advisors.com 804.543.4312

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