Be the first to like this
Businesses are operating in a more volatile world than ever before. Every business model is open to challenge and under constant threat. Increasing levels of data and pressure to move faster make it difficult to take time to step back and think – making businesses and their people resistant to change. On top of that, demanding consumers want more for less and rely on their feelings as facts. These aspects of the current business landscape make it challenging to get inspired and create breakthrough innovations.
To inspire the future, we must turn many of the principles that have guided market research for the last 50 years upside down. Inspiring the future is all about consumer inspired growth by creating real value in customers’ lives. This session will cover six key principles of an ‘outside in’ approach to helping organizations grow and serve as pillars to inspire the future of your business:
Creating deep and intimate relationships
Asking a really big question that matters to your customer
Listening for possibilities
Inventing together to acknowledge that everyone is creating
Generating passion and creativity through play
Building momentum with your consumer
These principles will be brought to life with real life examples from around the world of co-creating with your customers.