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BIG DATA OR BIG HYPE?

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One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today.

Michael Wolfe, Bottom Line Analytics
David Johnson, Decooda
Greg Pharo, AT&T
David Weinberger, Customer Centric Strategy

Our distinguished panelists offer clear views on:

The business drivers and ROI of Big Data investment
Actual use cases, success stories, and who’s doing it today
The role of analytics in turning big data into insights

Published in: Business, Technology
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BIG DATA OR BIG HYPE?

  1. 1. BIG DATA OR BIG HYPE?
  2. 2. YOUR MODERATOR Leonard Murphy Chief Editor & Principal Consultant GreenBook
  3. 3. HOUSEKEEPING Duration: 1 hour Recording available within the next week Questions? • Use the Q&A box • Twitter #iiex You are on mute
  4. 4. TODAY’S PANEL Michael Wolfe Bottom Line Analytics David Johnson Decooda Greg Pharo AT&T David Weinberger Why5 Research
  5. 5. What does “Big Data” mean today?
  6. 6. What’s hype and what’s reality? What are current data collection and aggregation technologies?
  7. 7. What’s the role of Analytics in turning big data into insights? What are the business drivers and ROI?
  8. 8. Who’s doing it today? Use cases and success stories. What’s the picture 2-5 years out?
  9. 9. THANK YOU! • Use the Q&A box • Twitter #iiex

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