Crowd Intelligence Platform for GlobalMarketersSolution OverviewAnand RamanathanCTO & Co-Founderanand.ramanathan@embeemobi...
Embee Mobile is an enterprise crowdsourcing company that rewardsusers with free mobile phone service and gift cards in exc...
EmbeePay Factoid• Transactions• Free Mobile Services Delivered• Users• Facebook Likes• Mobile Operators• Countries16M$2M+3...
Core Platform Features• Proprietary, real-time targeting and anti-fraudtechnology that drives quality transactionsEmbeeScr...
User InterfaceHTML5 Multi-DeviceResponsiveDesign*Visit EmbeePay at https://apps.facebook.com/mobilewallet
Built-In RewardsReliable,observeddataembeepay
Extensible PaychecksembeepayDrink up for atop up!Send us a picture ofyour favorite juiceProduct DataCoding ReviewAnswer 5 ...
• Longitudinal studies• Photo Campaigns• Complex Data Collection• Quality Control & Data Audits• IVR (Integrated Voice Res...
Problem: Top market researchcompany seeking to conduct a censusof retail stores in a tier2 Indian city.Solution: Embee dep...
Problem: One of the world’s largest mobileoperators wants a persistent engagementchannel with their prepaid subscribers to...
Questions:info@embeemobile.comAnand Ramanathan, CTO: anand.ramanathan@embeemobile.comThank You
Upcoming SlideShare
Loading in …5
×

Insight Innovation Challenge: Mobile – The Key To Sampling In Emerging Markets by Anand Ramanathan of Embee Mobile - Presented at the Insight Innovation eXchange North America 2013

505 views

Published on

With the proliferation of mobile devices, companies increasingly want to incorporate image collection into their online and digital data acquisition practices. Existing photo solutions in the market place are smartphone focused and have limitations that are overcome by EmbeePix.

Embeepix (developed by Embee Mobile) is a device agnostic photo technology which helps with crowd-based image collection and aggregation. This patent pending technology validates the authenticity of photos in realtime and helps determine if a photo is likely to have been digitally edited or tampered in some manner. Example applications of this technology include capturing photographs of store locations as part of a retail establishment audit; store-shelf audits; photo contests to encourage foot traffic to desired locations etc. Embee has executed several such projects in difficult to reach markets with large clients where they have used Embeepix to meet their needs.

About Embee Mobile
Embee Mobile is an enterprise crowdsourcing company that enables mobile phone users to earn free prepaid mobile airtime on their phones. Embee’s comprehensive product portfolio helps customers tap into hard to reach markets, incentivize users and launch differentiated photo campaigns. EmbeePay application on Facebook supports millions of mobile users around the world, on over 300 mobile operators in 100 plus countries. Embee is a privately held company, based in San Francisco.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Insight Innovation Challenge: Mobile – The Key To Sampling In Emerging Markets by Anand Ramanathan of Embee Mobile - Presented at the Insight Innovation eXchange North America 2013

  1. 1. Crowd Intelligence Platform for GlobalMarketersSolution OverviewAnand RamanathanCTO & Co-Founderanand.ramanathan@embeemobile.com
  2. 2. Embee Mobile is an enterprise crowdsourcing company that rewardsusers with free mobile phone service and gift cards in exchange forperforming tasks and sharing informationTwo offerings:• EmbeePay on Facebook• Directly licensed, turn-key, white-labeled platform on cloudOur Solution
  3. 3. EmbeePay Factoid• Transactions• Free Mobile Services Delivered• Users• Facebook Likes• Mobile Operators• Countries16M$2M+3.5M160K300112ProvenSolutionGlobalCoverage* Visit EmbeePay at https://apps.facebook.com/mobilewallet
  4. 4. Core Platform Features• Proprietary, real-time targeting and anti-fraudtechnology that drives quality transactionsEmbeeScreenDirectIncentives APIEmbeePix• Ability to incentivize almost anyone, anywhere innear real-time with mobile services & gift-cards• Patent pending handset agnostic photo analysis &verification technologyCrowd Review • Crowdsourced photo and data quality control process
  5. 5. User InterfaceHTML5 Multi-DeviceResponsiveDesign*Visit EmbeePay at https://apps.facebook.com/mobilewallet
  6. 6. Built-In RewardsReliable,observeddataembeepay
  7. 7. Extensible PaychecksembeepayDrink up for atop up!Send us a picture ofyour favorite juiceProduct DataCoding ReviewAnswer 5 multiplechoice questions aboutsome picturesCrowdReviewqualitycontrol taskEmbeePix –Deviceagnostic photocollection taskHow EmbeeworksWatch this short videofor free points
  8. 8. • Longitudinal studies• Photo Campaigns• Complex Data Collection• Quality Control & Data Audits• IVR (Integrated Voice Response Polls) Surveys and Opinion Polls• Embee Viralize: Drives sponsored viral content on social feeds• Incentivized actions – product purchases, app installs, registrations, surveys etcTypical Customer Campaigns
  9. 9. Problem: Top market researchcompany seeking to conduct a censusof retail stores in a tier2 Indian city.Solution: Embee deploys acrowdsourced campaign with userstaking photos from their mobile phonesCustomer Benefit: Displaces expensiveseasonal workforce and providesmeans for low cost verificationCase Study #1
  10. 10. Problem: One of the world’s largest mobileoperators wants a persistent engagementchannel with their prepaid subscribers to reducechurn and gather behavioral insights.Solution: Operator deploys Embee’s turn-keywhite-labeled full feature loyalty & rewardsapplication on FacebookCustomer Benefit: 1) Creates a destination toconnect, interact and learn about hard to reachprepaid subscribers 2) Reward subscribers forconstant stream of actionable data andinformation. Create reasons to continuallyinteract on the applicationCase Study #2
  11. 11. Questions:info@embeemobile.comAnand Ramanathan, CTO: anand.ramanathan@embeemobile.comThank You

×