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Rudy NadiloPresident North Americarudy@dapresy.com
Client Comments from Lenny’s Blog:The need is to have data visualizations move beyondjust pie and bar charts, it should be...
As much as we try clients are continuously re-writingvendor reports so that they are attuned to theexecutive audience. Are...
Who can speed up the research process?Client Comments from Lenny’s Blog:
The Research ProcessDesign• Done by 3rd partyResearch Vendorfor client• Done by internalMR departmentin large clientsResea...
The Research ProcessDesign• Done by 3rd partyResearch Vendorfor client• Done by internalMR departmentin large clientsResea...
The Research ProcessExecute• Programming– Confirmit– Voxco– Qualtics– Questback– Decipher– etc• Sample– Survey Sampling– G...
But…we have beenusing the samereporting tools forover 20 years!Analyze/Report• Tools Used– Cross TabbingTools– Excel– Powe...
Excel MacrosPowerPoint AnimationLinking Excel to PowerPointLinking PowerPoint Chartsto external tools
Crude, Kludgey, Clunky Workarounds atBest!
“Insanity: doing the samething over and over again andexpecting different results.”Alfred Einstein
Imagine if:• You could work directly from the raw data & bypass the needto run tabs,• in a simple, user friendly environme...
Imagine instead of static slides . . .you could provide dynamicallyaccessible data to the decision makerin a visually enga...
Rudy NadiloPresident North Americarudy@dapresy.com
Using Data Visualization To Drive Stakeholder Engagement by Rudy Nadilo of Dapresy - Presented at the Insight Innovation e...
Using Data Visualization To Drive Stakeholder Engagement by Rudy Nadilo of Dapresy - Presented at the Insight Innovation e...
Using Data Visualization To Drive Stakeholder Engagement by Rudy Nadilo of Dapresy - Presented at the Insight Innovation e...
Using Data Visualization To Drive Stakeholder Engagement by Rudy Nadilo of Dapresy - Presented at the Insight Innovation e...
Using Data Visualization To Drive Stakeholder Engagement by Rudy Nadilo of Dapresy - Presented at the Insight Innovation e...
Using Data Visualization To Drive Stakeholder Engagement by Rudy Nadilo of Dapresy - Presented at the Insight Innovation e...
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Using Data Visualization To Drive Stakeholder Engagement by Rudy Nadilo of Dapresy - Presented at the Insight Innovation eXchange North America 2013

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Stop the Insanity! Using the same old reporting tools doesn’t meet clients increasing demands for better data visualization. Rudy will show how to move beyond static slides and provide dynamic, visually engaging reporting of marketing research data.

Published in: Business, Technology
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Using Data Visualization To Drive Stakeholder Engagement by Rudy Nadilo of Dapresy - Presented at the Insight Innovation eXchange North America 2013

  1. 1. Rudy NadiloPresident North Americarudy@dapresy.com
  2. 2. Client Comments from Lenny’s Blog:The need is to have data visualizations move beyondjust pie and bar charts, it should be able to makedata and not just big data but MR insights tell astory, something like DIY (InfoGraphic in a Minute).Can the firms/agencies walk this last mile and notleave it to just a presentation?
  3. 3. As much as we try clients are continuously re-writingvendor reports so that they are attuned to theexecutive audience. Are there any reporting bestpractices, tools or resources that can “come to therescue”, here?Client Comments from Lenny’s Blog:
  4. 4. Who can speed up the research process?Client Comments from Lenny’s Blog:
  5. 5. The Research ProcessDesign• Done by 3rd partyResearch Vendorfor client• Done by internalMR departmentin large clientsResearch SupplierDataFile“Design”Execute• Programming– Confirmit– Voxco– Qualtics– Questback– Decipher– etc• Sample– Survey Sampling– GMI– Research Now• Outsourcing– Annik– Ugam– Mrops– Cross-Tab– etc3rd Party Vendor“Execute”Analyze/Report• Tools Used– Cross TabbingTools– Excel– PowerPoint– SPSSResearch Supplier“Reporting”
  6. 6. The Research ProcessDesign• Done by 3rd partyResearch Vendorfor client• Done by internalMR departmentin large clientsResearch Supplier“Design”There have clearly beenadvances in researchmethodology.
  7. 7. The Research ProcessExecute• Programming– Confirmit– Voxco– Qualtics– Questback– Decipher– etc• Sample– Survey Sampling– GMI– Research Now• Outsourcing– Annik– Ugam– Mrops– Cross-Tab– etc3rd Party Vendor“Execute”And majoradvances inprograming &sampleacquisition.
  8. 8. But…we have beenusing the samereporting tools forover 20 years!Analyze/Report• Tools Used– Cross TabbingTools– Excel– PowerPoint– SPSSYet - clients areexpecting moreusable results.
  9. 9. Excel MacrosPowerPoint AnimationLinking Excel to PowerPointLinking PowerPoint Chartsto external tools
  10. 10. Crude, Kludgey, Clunky Workarounds atBest!
  11. 11. “Insanity: doing the samething over and over again andexpecting different results.”Alfred Einstein
  12. 12. Imagine if:• You could work directly from the raw data & bypass the needto run tabs,• in a simple, user friendly environment,• with a complete complement of tools that allow forcharting, tables, cross tabulations & most statistical analysis• and pre-define at the global level; questions types, questionsblocks, answer blocks, group answers, dynamic filters &custom computations• all within a simple “drag & drop” user interface• that the Research Analyst can easily use!
  13. 13. Imagine instead of static slides . . .you could provide dynamicallyaccessible data to the decision makerin a visually engaging format.
  14. 14. Rudy NadiloPresident North Americarudy@dapresy.com

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